Question 1

A large company produces paint and other home decorating products.Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources.Which marketing channel system should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a corporate horizontal marketing systemF) A) and C)
G) A) and D)

Question 2

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) ________ supply chain to meet these requirements.

Accepted Answer

A)  integrated
B)  efficient
C)  harmonized
D)  responsive
E)  multitieredF) A) and B)
G) A) and C)

Question 3

Apple now operates about 500 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch.Apple uses

Accepted Answer

A)  dual distribution.
B)  backward integration.
C)  forward integration.
D)  horizontal integration.
E)  strategic channel alliances.F) A) and B)
G) B) and C)

Question 4

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in a(n) ________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  risk-taking
E)  assortingF) A) and E)
G) B) and E)

Question 5

In logistics management,cost-effective decisions imply which of these?

Accepted Answer

A)  While it is important to drive down logistics costs,all channel members must equally benefit financially or the chain will not function effectively.
B)  Speed of delivery must be measured against increased savings in warehousing.
C)  While it is important to drive down logistics costs,customer requirements must be a part of the equation.
D)  The need for multiple carriers always results in lower profit margins and therefore should be avoided.
E)  The choice of intermediaries should be made on their ability to perform their tasks appropriately even if additional costs must be passed on to the consumer.F) A) and B)
G) C) and D)

Question 6

A direct channel exists when

Accepted Answer

A)  producers and end users deal with each other on a one-on-one basis.
B)  the producer and consumer perform numerous channel functions.
C)  a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D)  an intermediary sells to other intermediaries,usually to retailers in consumer markets.
E)  an agent or broker brings ultimate consumers to manufacturers.F) C) and E)
G) B) and E)

Question 7

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) B) and E)
G) All of the above

Question 8

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)

Accepted Answer

A)  broker.
B)  agent.
C)  retailer.
D)  distributor.
E)  wholesaler.F) C) and D)
G) D) and E)

Exam 15: Managing Marketing Channels and Supply Chains

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in a(n) ________ function.

Correct Answer
verified

In logistics management,cost-effective decisions imply which of these?

Correct Answer
verified

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct Answer
verified

A large company produces paint and other home decorating products.Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources.Which marketing channel system should this company choose?

Correct Answer
verified

Apple now operates about 500 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch.Apple uses

Correct Answer
verified

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) ________ supply chain to meet these requirements.

Correct Answer
verified

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)

Correct Answer
verified

A direct channel exists when

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in a(n) ________ function.

Correct AnswerverifiedShow Answer

In logistics management,cost-effective decisions imply which of these?

Correct AnswerverifiedShow Answer

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct AnswerverifiedShow Answer

A large company produces paint and other home decorating products.Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources.Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Apple now operates about 500 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch.Apple uses

Correct AnswerverifiedShow Answer

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) ________ supply chain to meet these requirements.

Correct AnswerverifiedShow Answer

An intermediary that sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)

Correct AnswerverifiedShow Answer

A direct channel exists when

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified