Question 1

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new-product development
B)  inventory
C)  advertising
D)  personal selling
E)  market researchF) All of the above
G) C) and D)

Question 2

Figure 15-10
 
-Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Accepted Answer

A)  communication
B)  dependability
C)  convenience
D)  warehousing
E)  timeF) All of the above
G) B) and E)

Question 3

Saks Fifth Avenue employs a quick response system to order fast-moving fashion items.Saks Fifth Avenue's point-of-sale scanner records each day's sales.When stock falls below a minimum level,a replenishment order is automatically sent.Vendors such as Donna Karan (DKNY) receive the order,which is processed and delivered within 48 hours.This system has effectively reduced

Accepted Answer

A)  dependability.
B)  product flow.
C)  replenishment time.
D)  supply lag.
E)  logistical lag.F) A) and B)
G) B) and C)

Question 4

Channel Sales and Profit Marketing Dashboard
 
-Charlesburg Furniture sells its furniture through furniture store chains,independent furniture stores,and department store chains,mostly in the southern United States.The company has traditionally allocated its marketing funds for cooperative advertising,in-store displays,and retail sales support on the basis of dollar sales by channel.According to the Marketing Dashboard above,it should consider

Accepted Answer

A)  increasing the marketing budget for furniture store chains.
B)  focusing more selling efforts on department stores to increase the number of outlets.
C)  discontinue advertising for furniture store chains.
D)  allocating a larger proportion of its advertising budget to independent furniture stores.
E)  reducing distribution in independent furniture stores.F) A) and B)
G) A) and C)

Question 5

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Accepted Answer

Franchising is a contractual arrangement...

Question 6

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)

Accepted Answer

A)  dealer.
B)  agent.
C)  retailer.
D)  wholesaler.
E)  distributor.F) B) and D)
G) A) and B)

Question 7

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)  two different levels in a marketing channel.
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)  two producers of the same product vying for the same distribution channel members.
D)  two members in the same level of a marketing channel.
E)  a firm's and its customers' goals.F) B) and E)
G) A) and B)

Question 8

Risk taking as a transactional function refers to

Accepted Answer

A)  unpredictable costs of transportation because of fuel prices.
B)  product liability from poorly produced products that become defective.
C)  the need to stock merchandise in anticipation of sales.
D)  trying new promotional campaigns.
E)  investments in new-product development.F) None of the above
G) C) and D)

Question 9

The ________ and the Justice Department monitor channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Accepted Answer

A)  Consumer Product Safety Commission
B)  Better Business Bureau
C)  Federal Trade Commission
D)  American Marketing Association
E)  Department of CommerceF) A) and C)
G) C) and D)

Question 10

Resale restrictions exist if a supplier

Accepted Answer

A)  requires a channel member to sell only its products.
B)  requires a channel member to finance all loans through the supplier's bank.
C)  attempts to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.
D)  attempts to sell used or pre-owned products as new.
E)  attempts to sell used products that have expired or will soon become obsolete without informing the buyer.F) A) and C)
G) A) and B)

Question 11

A(n) ________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Accepted Answer

A)  oligopolistic practice
B)  monopolistic practice
C)  refusal to deal
D)  tying arrangement
E)  resale restrictionF) None of the above
G) A) and E)

Question 12

Exclusive distribution refers to

Accepted Answer

A)  the distribution of products or services in markets where there are currently no other competitors.
B)  the distribution of products or services where the producer owns the entire channel of distribution.
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) A) and B)
G) A) and C)

Question 13

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  political connections.F) C) and D)
G) B) and C)

Question 14

All of the following are buyer requirements for choosing a marketing channel except which?

Accepted Answer

A)  pre- or postsale services
B)  convenience
C)  variety
D)  ownership
E)  informationF) A) and C)
G) B) and D)

Question 15

An administered vertical marketing system is a marketing system

Accepted Answer

A)  that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B)  that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C)  that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)  where a channel member (producer,wholesaler,or retailer) is elected to coordinate,direct,and support all other channel members.
E)  that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.F) B) and E)
G) A) and B)

Question 16

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B)  Corporate vertical marketing systems increase distribution costs.
C)  Corporate vertical marketing systems increase investment but decrease fixed costs.
D)  Corporate vertical marketing systems are only effective with low-end consumer products.
E)  Corporate vertical marketing systems offer more control over supply sources or resale of products.F) A) and B)
G) A) and C)

Question 17

IBM used its artificial intelligence supercomputer Watson to improve its own

Accepted Answer

A)  logistical flow.
B)  demand chain.
C)  supplier-customer alliance.
D)  supply chain.
E)  supplier pipeline.F) None of the above
G) B) and E)

Question 18

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains often operate with relatively low inventory levels.
B)  Efficient supply chains use common platforms and common components across several products.
C)  Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)  Efficient supply chains traditionally use expensive,but faster,modes of transportation.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) A) and B)
G) D) and E)

Question 19

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a

Accepted Answer

A)  channel champion.
B)  channel general.
C)  channel captain.
D)  channel director.
E)  channel coordinator.F) A) and E)
G) B) and E)

Question 20

When independent Goodyear tire dealers learned that Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Club,many dealers switched to competing tire makers.This is an example of

Accepted Answer

A)  corporate conflict.
B)  vertical conflict.
C)  horizontal conflict.
D)  administered conflict.
E)  contractual conflict.F) None of the above
G) A) and B)

Exam 15: Managing Marketing Channels and Supply Chains

A(n) ________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct Answer
verified

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct Answer
verified

Resale restrictions exist if a supplier

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

Correct Answer
verified

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)

Correct Answer
verified

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

All of the following are buyer requirements for choosing a marketing channel except which?

Correct Answer
verified

When independent Goodyear tire dealers learned that Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Club,many dealers switched to competing tire makers.This is an example of

Correct Answer
verified

An administered vertical marketing system is a marketing system

Correct Answer
verified

Horizontal conflict refers to conflict that occurs between

Correct Answer
verified

Correct Answer
verified

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Correct Answer
verified

Which of the following is an element of total logistics cost?

Correct Answer
verified

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a

Correct Answer
verified

The ________ and the Justice Department monitor channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Correct Answer
verified

Risk taking as a transactional function refers to

Correct Answer
verified

Exclusive distribution refers to

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

A(n) ________ is a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Correct AnswerverifiedShow Answer

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct AnswerverifiedShow Answer

Resale restrictions exist if a supplier

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)

Correct AnswerverifiedShow Answer

There are four types of franchising arrangements.List the arrangements and provide a brief description of each.

Correct AnswerverifiedFranchising is a contractual arrangement...View AnswerShow Answer

All of the following are buyer requirements for choosing a marketing channel except which?

Correct AnswerverifiedShow Answer

When independent Goodyear tire dealers learned that Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Club,many dealers switched to competing tire makers.This is an example of

Correct AnswerverifiedShow Answer

An administered vertical marketing system is a marketing system

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors (W,X,Y,and Z) include all of the following except which?

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a

Correct AnswerverifiedShow Answer

The ________ and the Justice Department monitor channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition under the provisions of the Clayton Act or the Sherman Act.

Correct AnswerverifiedShow Answer

Risk taking as a transactional function refers to

Correct AnswerverifiedShow Answer

Exclusive distribution refers to

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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