Question 1

Similar to the West Edmonton Mall in Alberta,Canada,with shopping,restaurants,hotels,and a theme park,the Mall of America is a variation of

Accepted Answer

A)  a central business district.
B)  a regional shopping center.
C)  an entertainment district.
D)  a destination mall concept.
E)  an anchored mall.F) A) and D)
G) A) and C)

Question 2

The retailing mix refers to the activities related to managing a store,and includes

Accepted Answer

A)  retail pricing,store location,retail communication,and merchandise.
B)  product,price,promotion,and place.
C)  the utilities of time,form,possession,and price.
D)  the colors,sizes,shapes,and point-of-purchase display locations of the store's products.
E)  selection of store location,selection of merchandise,hiring and training of employees,and promotion of both the store and products.F) C) and D)
G) A) and B)

Question 3

A manufacturer's sales office

Accepted Answer

A)  works for several producers and carries noncompetitive,complementary merchandise in an exclusive territory.
B)  takes title to merchandise but sells only to buyers that call on them,pay cash for merchandise,and furnish their own transportation for the merchandise.
C)  carries a producer's inventory,performs the functions of a full-service wholesaler,and is an alternative to a merchant wholesaler.
D)  does not carry inventory,typically performs a sales function,and is an alternative to agents and brokers.
E)  brings buyers and sellers together to make sales.F) A) and B)
G) A) and C)

Question 4

Consumers often use the prices of ________ items,such as a can of Coke,to form an overall impression of the store's prices.

Accepted Answer

A)  benchmark
B)  stoplight
C)  point-of-purchase
D)  value-based
E)  loss-leaderF) B) and C)
G) B) and E)

Question 5

Explain what a markdown is and its timing (i.e. ,when a retailer uses it).

Accepted Answer

A markdown involves discounting a produc...

Question 6

Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as a

Accepted Answer

A)  limited-line wholesaler.
B)  drop shipper.
C)  rack jobber.
D)  specialty merchandise wholesaler.
E)  general merchandise wholesaler.F) None of the above
G) B) and D)

Question 7

As a result of legislation,consumers who do not want to receive telephone calls related to company sales efforts can

Accepted Answer

A)  purchase telephones that block unwanted calls.
B)  place their telephone numbers on the National Do Not Call Registry.
C)  request phone numbers that begin with the area code 555 that automatically block telemarketing solicitors.
D)  request phone numbers that begin with the area code 888 that automatically block telemarketing solicitors.
E)  use an unlisted telephone number.F) C) and E)
G) B) and E)

Question 8

Vending machines are an example of

Accepted Answer

A)  hypermarkets.
B)  direct mail.
C)  scrambled merchandising.
D)  intertype competition.
E)  nonstore retailing.F) A) and E)
G) A) and D)

Question 9

Carla's Cards uses a ________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Accepted Answer

A)  manufacturer's agent
B)  broker
C)  manufacturer's branch office
D)  manufacturer's sales office
E)  selling agentF) D) and E)
G) A) and E)

Question 10

Sam's Club and Costco are examples of

Accepted Answer

A)  supercenters.
B)  hypermarkets.
C)  warehouse clubs.
D)  single-price retailers.
E)  outlet stores.F) C) and E)
G) D) and E)

Question 11

There are two general types of franchises: business-format franchises and ________ franchises.

Accepted Answer

A)  product-distribution
B)  general service
C)  manufacturing
D)  distribution
E)  ventureF) A) and C)
G) None of the above

Question 12

Explain the difference between full-service and limited-service merchant wholesalers.List and describe the types of wholesalers that belong in each category.

Accepted Answer

Merchant wholesalers are classified eith...

Question 13

Leveraging its physical stores to enhance value for customers,Walmart offers online shoppers a service

Accepted Answer

A)  using a virtual reality shopping experience from their home computers.
B)  to order online and receive free same-day pickup at a local store.
C)  providing free shipping to customers if they order $100 or more of selected items.
D)  to shop in-store using virtual personal shoppers.
E)  to attend online auctions for Walmart overstock or seasonal items that are being discontinued to make room for new inventory.F) C) and D)
G) A) and B)

Question 14

A Woman's Place is a retail store,created and staffed by women,that offers products and services relating to maternity needs.For expectant mothers,it offers advice and personal shopping services,help with hair and/or make-up problems,and free delivery.A Woman's Place is an example of a(n) ________ retailer.

Accepted Answer

A)   franchise
B)   self-service
C)   limited-service
D)   full-service
E)   upscaleF) A) and B)
G) A) and C)

Question 15

The marketing metrics related to a retailer's products or merchandise include all of the following except which?

Accepted Answer

A)  the cost of carrying inventory
B)  the inventory turnover
C)  the average number of items per transaction
D)  the number of returns
E)  the average length of a store visitF) C) and D)
G) A) and B)

Question 16

A wholly owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a

Accepted Answer

A)  brokering agent.
B)  cash and carry wholesaler.
C)  manufacturer's sales office.
D)  manufacturer's branch office.
E)  merchant wholesaler.F) B) and C)
G) A) and B)

Question 17

Which of the following statements regarding telemarketing is most accurate?

Accepted Answer

A)  Shopping bots are computers that place automated or "robo" (i.e. ,robotic) telemarketing calls.
B)  Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
C)  Telemarketing has risen in efficacy as a result of the National Please-Do-Call registry legislation.
D)  Consumer privacy,industry standards,and ethical guidelines have become important issues.
E)  Many firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.F) A) and E)
G) All of the above

Question 18

Some retailers now allow consumers to respond to their text messages announcing a sale for a specified time period.Consumers must then visit the site to purchase the sale items.Which of the following retailing websites offers these limited time "flash sales"?

Accepted Answer

A)  TextBuyIt
B)  Best Buy
C)  PeaPod
D)  eBay
E)  GiltF) D) and E)
G) A) and B)

Question 19

The wheel of retailing refers to

Accepted Answer

A)  the life cycle of most consumer products sold by retailers.
B)  the diffusion of types of retailers for a new product.
C)  the progression of retail locations an outlet goes through.
D)  the description of how new forms of retail outlets enter the market.
E)  the description of retail management philosophies.F) None of the above
G) A) and B)

Question 20

A retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive is referred to as a(n)

Accepted Answer

A)   power center.
B)   regional shopping center.
C)   community shopping center.
D)   central business district.
E)   urban megacenter.F) B) and E)
G) A) and D)

Exam 16: Retailing and Wholesaling

The marketing metrics related to a retailer's products or merchandise include all of the following except which?

Correct Answer
verified

There are two general types of franchises: business-format franchises and ________ franchises.

Correct Answer
verified

The wheel of retailing refers to

Correct Answer
verified

Consumers often use the prices of ________ items,such as a can of Coke,to form an overall impression of the store's prices.

Correct Answer
verified

Which of the following statements regarding telemarketing is most accurate?

Correct Answer
verified

Sam's Club and Costco are examples of

Correct Answer
verified

Vending machines are an example of

Correct Answer
verified

Explain what a markdown is and its timing (i.e. ,when a retailer uses it).

Correct Answer
verified
A markdown involves discounting a produc...
View Answer

A wholly owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a

Correct Answer
verified

Similar to the West Edmonton Mall in Alberta,Canada,with shopping,restaurants,hotels,and a theme park,the Mall of America is a variation of

Correct Answer
verified

Correct Answer
verified

Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as a

Correct Answer
verified

A retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive is referred to as a(n)

Correct Answer
verified

The retailing mix refers to the activities related to managing a store,and includes

Correct Answer
verified

A manufacturer's sales office

Correct Answer
verified

Some retailers now allow consumers to respond to their text messages announcing a sale for a specified time period.Consumers must then visit the site to purchase the sale items.Which of the following retailing websites offers these limited time "flash sales"?

Correct Answer
verified

Carla's Cards uses a ________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Correct Answer
verified

As a result of legislation,consumers who do not want to receive telephone calls related to company sales efforts can

Correct Answer
verified

Leveraging its physical stores to enhance value for customers,Walmart offers online shoppers a service

Correct Answer
verified

Explain the difference between full-service and limited-service merchant wholesalers.List and describe the types of wholesalers that belong in each category.

Correct Answer
verified
Merchant wholesalers are classified eith...
View Answer

Exam 16: Retailing and Wholesaling

The marketing metrics related to a retailer's products or merchandise include all of the following except which?

Correct AnswerverifiedShow Answer

There are two general types of franchises: business-format franchises and ________ franchises.

Correct AnswerverifiedShow Answer

The wheel of retailing refers to

Correct AnswerverifiedShow Answer

Consumers often use the prices of ________ items,such as a can of Coke,to form an overall impression of the store's prices.

Correct AnswerverifiedShow Answer

Which of the following statements regarding telemarketing is most accurate?

Correct AnswerverifiedShow Answer

Sam's Club and Costco are examples of

Correct AnswerverifiedShow Answer

Vending machines are an example of

Correct AnswerverifiedShow Answer

Explain what a markdown is and its timing (i.e. ,when a retailer uses it).

Correct AnswerverifiedA markdown involves discounting a produc...View AnswerShow Answer

A wholly owned extension of the producer that does not carry inventory,typically performs only a sales function,and is an alternative to agents and brokers is referred to as a

Correct AnswerverifiedShow Answer

Similar to the West Edmonton Mall in Alberta,Canada,with shopping,restaurants,hotels,and a theme park,the Mall of America is a variation of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as a

Correct AnswerverifiedShow Answer

A retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive is referred to as a(n)

Correct AnswerverifiedShow Answer

The retailing mix refers to the activities related to managing a store,and includes

Correct AnswerverifiedShow Answer

A manufacturer's sales office

Correct AnswerverifiedShow Answer

Some retailers now allow consumers to respond to their text messages announcing a sale for a specified time period.Consumers must then visit the site to purchase the sale items.Which of the following retailing websites offers these limited time "flash sales"?

Correct AnswerverifiedShow Answer

Carla's Cards uses a ________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Correct AnswerverifiedShow Answer

As a result of legislation,consumers who do not want to receive telephone calls related to company sales efforts can

Correct AnswerverifiedShow Answer

Leveraging its physical stores to enhance value for customers,Walmart offers online shoppers a service

Correct AnswerverifiedShow Answer

Explain the difference between full-service and limited-service merchant wholesalers.List and describe the types of wholesalers that belong in each category.

Correct AnswerverifiedMerchant wholesalers are classified eith...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
A markdown involves discounting a produc...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Merchant wholesalers are classified eith...
View Answer