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Exam 7: Descriptive Research Design: Survey and Observation

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Question 31

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Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

A) no interviewer bias
B) good control of environment
C) low social desirability
D) low/moderate cost
E) no field force problems

F) B) and D)
G) C) and D)

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Question 32

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The interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) computer-assisted personal interviewing (CAPI)

F) A) and D)
G) C) and E)

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Question 33

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Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Survey questionnaires may be administered in four major modes: (1) telephone interview, (2) personal interviews, (3) mall interviews, and (4) electronic interviews (Figure 7.4 in text).

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Sugging is fund-raising under the guise of research.

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

The advantages of using electronic interviewing to collect research data include high speed and low cost.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called mail panels.

In a short essay, list and discuss the three categories of personal interviewing methods.

Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors. An analysis of these constitutes a form of observation known as trace analysis.

Which of the following methods of collecting survey data is the least popular?

Which of the survey methods listed below is preferable when using physical stimuli?

Which of the following is NOT a relative disadvantage of using personal observation methods?

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT:

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.