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Which data types are typically found in the marketing department?


A) Promotion data, sales data, advertising data.
B) Employee data, promotion data, vacation data.
C) Investment data, monetary data, reporting data.
D) Transactional data, purchasing data, payroll data, tax data.

E) C) and D)
F) A) and C)

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The business decisions made by the finance department include investment data, monetary data, and reporting data.

A) True
B) False

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Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?


A) Chief information officer (CIO) .
B) Chief security officer (CSO) .
C) Chief data officer (CDO) .
D) Chief knowledge officer (CKO) .

E) A) and C)
F) None of the above

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What executes business strategy?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) B) and C)
F) A) and D)

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Porter's Five Forces Model outlines the process for a sales strategy.

A) True
B) False

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When evaluating the value chain, all of the following are included in the primary value activities except ________.


A) Inbound activities.
B) Operations.
C) Service.
D) MIS development.

E) A) and D)
F) None of the above

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Which of the following is considered a service?


A) Cars
B) Groceries
C) Cutting hair
D) All of the above

E) A) and C)
F) None of the above

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What type of report changes automatically during creation?


A) Static report.
B) Dynamic report.
C) Variable report.
D) Structured report.

E) All of the above
F) C) and D)

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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________.


A) Focused strategy, product differentiation
B) Focused strategy, cost advantage
C) Cost advantage, primary value activities
D) Cost advantage, product differentiation

E) B) and D)
F) A) and D)

Correct Answer

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Who is responsible for ensuring the ethical and legal use of information within a company?


A) Chief Knowledge Officer (CKO) .
B) Chief Privacy Officer (CPO) .
C) Chief Technology Officer (CTO) .
D) Chief Information Officer (CIO) .

E) None of the above
F) A) and C)

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Companies update business strategies continuously as internal and external environments change.

A) True
B) False

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When a company is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ________.


A) FedEx - online self-service software.
B) Apple - iPad.
C) Apple - iPod.
D) Microsoft - Bing Search Engine.

E) B) and C)
F) A) and D)

Correct Answer

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What is threat of substitute products or services?


A) The ability of buyers to affect the price they must pay for an item.
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services) .
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market.
D) High when there are many alternatives to a product or service and low when there are few alternatives from which to choose.

E) None of the above
F) B) and C)

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