Correct Answer
verified
Multiple Choice
A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B) Buyers post feedback on sellers.
C) Content created and updated by many users for many users.
D) Refers to the wisdom of the crowd.
Correct Answer
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Multiple Choice
A) HTML 5
B) URL
C) World Wide Web Consortium
D) Internet Corporation for Assigned Names and Numbers (ICANN)
Correct Answer
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Multiple Choice
A) The microcomputer revolution
B) Advancements in networking hardware
C) Web pages being easy to create and flexible
D) All of the above
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Multiple Choice
A) Web masters
B) Folksonomy
C) Disintermediation
D) A Blog or Web log
Correct Answer
verified
Multiple Choice
A) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content
B) Decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules
C) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
D) Differs depending on the industry where the business operates
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True/False
Correct Answer
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Multiple Choice
A) Podcasting
B) Network effects
C) Folksonomy
D) Social bookmarking
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Multiple Choice
A) Michael Jackson and Madonna were siblings
B) JFK and Robert Kennedy were the same person
C) John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early 1960's and was involved in Kennedy's assassination as well as JFK's
D) Madonna and Britney Spears are sisters
Correct Answer
verified
True/False
Correct Answer
verified
True/False
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verified
Multiple Choice
A) Web 1.0 content
B) Open source content
C) Virtual content
D) User-generated content
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True/False
Correct Answer
verified
Multiple Choice
A) Refers to the wisdom of the crowd.
B) Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
C) Collaborating and tapping into the core knowledge of all employees, partners, and customers.
D) Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
Correct Answer
verified
Multiple Choice
A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual
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Multiple Choice
A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of the above
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Essay
Correct Answer
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View Answer
Multiple Choice
A) Content sharing, user-contributed content, collaboration competition elimination, Web browser organization
B) Content sharing, through open source, specialty-contributed content only, collaboration inside the community, specialized collaboration
C) Content sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organization
D) Consumer sharing through open systems, company-contributed content, collaboration inside the organization, collaboration throughout the organization
Correct Answer
verified
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