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Which of the below is not considered an advantage of a content management system?


A) Content management systems store website content
B) Content management systems increase order entry speed
C) Content management systems manage website creation
D) Content management systems allow editing and publication of information

E) A) and D)
F) A) and C)

Correct Answer

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What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and D)
F) A) and B)

Correct Answer

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Which of the following represents the primary forms of ebusiness?


A) Email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) B2B, B2C, C2C, C2B
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees

E) All of the above
F) A) and D)

Correct Answer

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Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

A) True
B) False

Correct Answer

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Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

A) True
B) False

Correct Answer

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Many industries have taken an active role in online business including the government. Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?


A) Ecommerce
B) Information richness
C) Egovernment
D) Tacit knowledge

E) None of the above
F) B) and D)

Correct Answer

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What is a magazine published only in electronic form on a computer network?


A) Selfie
B) Selfzine
C) Wiki
D) Ezine

E) All of the above
F) A) and D)

Correct Answer

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Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites. Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge. Which of the below would Erik primarily use when performing his daily tasks?


A) Source code
B) Brick-and-mortar
C) Information reach
D) Explicit knowledge

E) A) and C)
F) B) and C)

Correct Answer

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What is a component of Web 3.0 that describes things in a way that computers can understand?


A) Social tagging
B) Sustaining Web
C) Social Web
D) Semantic Web

E) A) and C)
F) C) and D)

Correct Answer

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John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?


A) CBC
B) B2B
C) C2B
D) C2C

E) A) and B)
F) A) and C)

Correct Answer

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How would a company like Flickr use social tagging on its website?


A) By applying keywords that do not match user content
B) By building a tagging game for customers to participate in
C) By allowing users to upload images and tag the images with their own keywords
D) By selecting the keywords to associate with each image a customer uploads

E) A) and D)
F) B) and C)

Correct Answer

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Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

A) True
B) False

Correct Answer

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An API is a set of routines, protocols, and tools for ________.


A) Building software applications
B) Providing a visual interface for a web mashup
C) Describing how products in a network work
D) Writing and editing HTML

E) A) and D)
F) A) and C)

Correct Answer

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What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?


A) Content providers
B) Intermediaries
C) Reintermediation
D) Cybermediation

E) B) and C)
F) A) and B)

Correct Answer

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What is closed source?


A) Any proprietary software licensed under exclusive legal right of the copyright holder
B) Any software whose source code is made available free for any third party to review and modify.
C) Contains instructions written by a programmer specifying the actions to be performed by computer software.
D) Consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate.

E) All of the above
F) B) and D)

Correct Answer

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What is any proprietary software licensed under exclusive legal right of the copyright holder?


A) Closed source
B) Open source
C) Code source
D) Network source

E) A) and D)
F) All of the above

Correct Answer

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Which of the following is an example of a clickstream data metric?


A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of the above

E) All of the above
F) A) and B)

Correct Answer

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What are clickstream analytics?


A) A two-dimensional representation of data in which values are represented by colors.
B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

E) B) and C)
F) All of the above

Correct Answer

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Which company is expecting to gain the majority of its returns on new investments?


A) General Motors
B) Sears Roebuck
C) Dell Inc.
D) Phillips Petroleum

E) None of the above
F) B) and C)

Correct Answer

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Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

A) True
B) False

Correct Answer

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