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Exam 3: Ebusiness: Electronic Business Value

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Question 171

Multiple Choice

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Which of the following is a type of Web browser?

A) Microsoft Word and Excel
B) Internet Explorer and Mozilla Firefox
C) Facebook and MySpace
D) All of the above

E) A) and C)
F) B) and D)

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Question 172

Multiple Choice

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Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?

A) Interactivity metrics
B) Source code
C) Network effect
D) Collective intelligence

E) A) and B)
F) None of the above

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Question 173

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Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

What is the current version of HTML that delivers everything from animation to graphics and music to movies?

Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to ________.

Native advertising sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."

A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?

A knowledge management system (KMS)supports the capturing, organization, and dissemination of knowledge (i.e., know-how)throughout an organization. KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.

A social bookmarking site is dedicated to providing all of the following except ________.

Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

What is the difference between asynchronous and synchronous communication?

What allows users to access the WWW?

What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

Identify the four challenges associated with ebusiness.

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Closed source is any proprietary software licensed under exclusive legal right of the copyright holder.

Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.

What is source code?