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What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?


A) Hypertext markup language
B) Web browser
C) Hypertext transport protocol
D) Universal resource locator

E) A) and B)
F) A) and C)

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What is the practice of expanding your business and social contacts by constructing a personal network?


A) Network effects
B) Tagging
C) Social taxonomy
D) Social networking

E) All of the above
F) B) and C)

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Open source and sharing are both advantages and disadvantages of Business 2.0.

A) True
B) False

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User-contributed content (or user-generated content)is created and updated by many users for many users.

A) True
B) False

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What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers?


A) Cyborg anthropologist
B) Cyborg anthropology
C) Web Real-Time Communications (WebRTC)
D) Telepresence robots

E) C) and D)
F) A) and C)

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What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?


A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

E) A) and B)
F) A) and C)

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Which of the below is not a characteristic of Business 2.0?


A) Encourages user participation
B) Technical skills are required
C) Eliminates entry barriers to publishing on the Web
D) Provides an exciting and vibrant virtual environment

E) A) and C)
F) A) and D)

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What is another term for instant messaging?


A) IMing
B) HTML
C) Podcasting
D) Webing

E) All of the above
F) A) and B)

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Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

A) True
B) False

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What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order?


A) Heat map.
B) Clickstream analytics.
C) Website traffic analytics.
D) Website ebusiness analytics.

E) None of the above
F) B) and C)

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What is collaborative website that allows users to add, remove, and change content?


A) Selfie
B) Blog
C) Wiki
D) Mashup

E) None of the above
F) All of the above

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Which of the below is not an ISP?


A) Comcast
B) Facebook
C) AOL
D) Earthlink

E) A) and B)
F) All of the above

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What is the World Wide Web Consortium?


A) Delivers everything from animation to graphics and music to movies
B) An international community that develops open standards to ensure the long-term growth of the Web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol Web browsers use to request and display Web pages using universal resource locators.

E) A) and B)
F) A) and C)

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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?


A) Cookies
B) Click-through
C) Viral marketing
D) Pop-up ad

E) A) and D)
F) All of the above

Correct Answer

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Some of the benefits for a company to operate an internal wiki are that they are great tools for all of the following except:


A) Collecting and disseminating knowledge
B) Building software applications
C) Sharing information between functional business areas
D) Distribute to employees or partners across geographical distances

E) A) and C)
F) B) and C)

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Social media maps group contacts (personal and professional)identifying who knows each other and who works together. In a company it can provide a vision of how employees work together.

A) True
B) False

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A hashtag is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#). For example, the hashtag #sandiegofire helped coordinate emergency responses to a fire.

A) True
B) False

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What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?


A) Ecommerce model
B) Eshop sale
C) Paradigm shift
D) Web 1.0

E) A) and D)
F) A) and C)

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Which of the below is not an example of a social bookmarking website?


A) Facebook
B) StumbleUpon
C) Del.icio.us
D) All of the above

E) B) and C)
F) A) and B)

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What is collective intelligence?


A) Refers to the wisdom of the crowd.
B) Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
C) Collaborating and tapping into the core knowledge of all employees, partners, and customers.
D) Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

E) A) and B)
F) A) and C)

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