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Cells in the visual cortex that respond selectively to specific features of complex stimuli are called


A) ganglion cells.
B) feature detectors.
C) selective detectors.
D) hypocomplex cells.

E) A) and B)
F) A) and C)

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In order to maximize visual acuity at night,you should


A) look directly at the object you wish to see.
B) turn your head at a slight angle to the object.
C) close one eye.
D) blink your eyes several times to hasten dark adaptation.

E) A) and B)
F) B) and C)

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If you project a red,a green,and a blue light into space,the point at which the three lights cross will lead to the perception of


A) black light.
B) ultraviolet light.
C) white light.
D) infrared light.

E) A) and B)
F) None of the above

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Eloise is an individual who is classified as a supertaster.She is likely to be especially sensitive to


A) sweet and salty tastes.
B) sweet and bitter tastes.
C) salty and sour tastes.
D) sour and bitter tastes.

E) All of the above
F) None of the above

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Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying.Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap".Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less heavy to customers?

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There are various possible answers to th...

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From a distal light source to the brain,sequentially trace a visual stimulus through the eye and nervous system.

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Light passes through the cornea,enters t...

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Sensory adaptation is an automatic process that helps to keep people tuned into changes in their sensory experiences.

A) True
B) False

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Rather than provide details about the party she just attended,Patty tried to give her overall impression,operating on the assumption of ____,that the whole may be greater than the mere sum of its parts.


A) psychophysics
B) holistic psychology
C) Gestalt psychology
D) psychodynamics

E) C) and D)
F) None of the above

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Charley has visual agnosia and is unable to recognize common,everyday objects.This condition MOST likely results from damage to the


A) lateral geniculate nucleus.
B) superior colliculus.
C) dorsal stream.
D) ventral stream.

E) None of the above
F) All of the above

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The center-surround arrangement of visual fields contributes to the eye being


A) an absolute-intensity detector.
B) insensitive at low illumination.
C) a contrast detector.
D) insensitive to low amplitude light waves.

E) B) and C)
F) B) and D)

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Last year Fiona had a yard sale.She marked the prices of items very reasonably,and she refused to reduce them when people tried to "deal." This year she had another yard sale,but this time she marked the prices of items quite high,and then reduced them by 50% or more when people asked to "deal." Fiona was surprised to find that she made much more money this year.When she asks you why this might have happened,you explain how judgments can be affected by


A) absolute thresholds.
B) sensory adaptation.
C) contrast effects.
D) subliminal comparitors.

E) B) and C)
F) C) and D)

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The structure that controls the size of the pupil is the


A) lens.
B) iris.
C) cornea.
D) vitreous humor.

E) B) and D)
F) A) and B)

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The fact that the corner of a building thrust toward the viewer looks shorter than an inside corner thrust away from the viewer can be accounted for by the


A) horizontal-vertical illusion.
B) Ponzo illusion.
C) MΓΌller-Lyer illusion.
D) illusion of relative size.

E) A) and B)
F) All of the above

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Imagine you are sitting at the dinner table and looking at the round plate in front of the person sitting across from you.From your perspective,the distal stimulus of the plate would be ____ while the proximal stimulus would be ____.


A) round; round
B) oval; oval
C) round; oval
D) oval; round

E) A) and D)
F) A) and C)

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For any specific type of sensory input a(n)____________________ is the minimum stimulus intensity that an organism can detect in perceived magnitude of sensation.

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Provide an overview of the place and frequency theories of pitch perception,and resolve the "debate" between the two.

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Place theory proposes that specific soun...

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After visual input has been processed in the primary visual cortex,signals are processed further along a number of pathways.The dorsal stream processes information about


A) form and color.
B) motion and depth.
C) brightness and contours.
D) complexity and contrast.

E) A) and B)
F) A) and C)

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Which of the following does NOT guide our perceptual hypotheses?


A) distal stimuli
B) expectations
C) context
D) experience

E) C) and D)
F) A) and C)

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Ron is making potato soup.His roommate tastes it and tells Ron it is great,but Ron thinks it needs more salt.He adds just a little salt,and thinks the soup now tastes perfect.However,his roommate tastes it again and tells Ron that the soup is ruined because it is too salty.Apparently,for the taste of salt


A) Ron can detect a smaller just noticeable difference than his roommate.
B) Ron's roommate can detect a smaller just noticeable difference than Ron can.
C) Ron has a higher absolute threshold than his roommate does.
D) Ron has a lower absolute threshold than his roommate does.

E) B) and D)
F) None of the above

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____________________ refers to the relative amount of whiteness in a color.

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