FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 6: Data: Business Intelligence

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 111

Multiple Choice

Review LaterAdd Note

Review Later

What is static information?

A) the person responsible for creating the original website content
B) the person responsible for updating and maintaining website content
C) includes fixed data incapable of change in the event of a user action
D) includes data that change based on user action

E) A) and B)
F) A) and C)

Correct Answer

verified

Show Answer

Question 112

Multiple Choice

Review LaterAdd Note

Review Later

What is social media analytics?

A) analyzes text flowing across the Internet, including unstructured text from blogs and messages
B) the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) analyzes unstructured data to find trends and patterns in words and sentences
D) analyzes unstructured data associated with websites to identify consumer behavior and website navigation

E) A) and B)
F) B) and C)

Correct Answer

verified

Show Answer

Question 113

True/False

Review LaterAdd Note

Information integrity issues occur when a system produces incorrect, inconsistent, or duplicate data.

Optimization is a statistical process that finds the way to make a design, system, or decision as effective as possible; for example, finding the values of controllable variables that determine maximal productivity or minimal waste.

Consistent information asks if there is a value missing from the information.

Information integrity are rules that help ensure the quality of information.

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

Forecasts are predictions based on time-series information.

Variety includes different forms of structured and unstructured data.

Which of the following is a problem associated with dirty data?

Your textbook discussed a record store example where one user could perform a query to determine which recordings had a track length of four minutes or more, and another user could perform an analysis to determine the distribution of recordings as they relate to the different categories.This is an advantage of which database example?

Information constraints is a measure of the quality of information.

A business rule defines how a company performs certain aspects of its business and typically results in either a yes/no or true/false answer.

What is a business analytics specialist who uses visual tools to help people understand complex data?

Explain the business benefits of a data-driven website.

What is one of the biggest pitfalls associated with real-time information?

There are only two main primary traits that help you determine the value of information including timeliness and quality.

What is a primary key?

What are predictions based on time-series information?

One of the advantages found in a relational database is increased information redundancy.