Question 1

Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making.

Accepted Answer

A) True 
 B)False

Question 2

Estimation determine which things go together.

Accepted Answer

A) True 
 B)False

Question 3

Relationship integrity criteria are rules that enforce basic and fundamental information-based constraints.

Accepted Answer

A) True 
 B)False

Question 4

What is text analytics?

Accepted Answer

A)  analyzes text flowing across the Internet, including unstructured text from blogs and messages
B)  the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C)  analyzes unstructured data to find trends and patterns in words and sentences
D)  analyzes unstructured data associated with websites to identify consumer behavior and website navigationE) A) and D)
F) C) and D)

Question 5

Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

Accepted Answer

A) True 
 B)False

Question 6

In terms of big data, what includes the scale of data?

Accepted Answer

A)  variety
B)  veracity
C)  volume
D)  velocityE) A) and B)
F) A) and C)

Question 7

Which of the following represents the different information levels?

Accepted Answer

A)  detail, summary, aggregate
B)  document, presentation, spreadsheet, database
C)  individual, department, enterprise
D)  executives, managers, operational employeesE) B) and D)
F) B) and C)

Question 8

Information integrity issues occur when the same data element has different values.

Accepted Answer

A) True 
 B)False

Question 9

What is another term for data that does not exist in a fixed location?

Accepted Answer

A)  structured data
B)  unstructured data
C)  text mining
D)  web miningE) B) and C)
F) A) and B)

Question 10

What maintains information about various types of objects, events, people, and places?

Accepted Answer

A)  database
B)  data model
C)  data mining
D)  data intelligenceE) C) and D)
F) A) and B)

Question 11

One of the primary goals of a database is to eliminate information redundancy by recording each piece of data in only one place in the database.What does the elimination of information redundancy do for a database?

Accepted Answer

A)  reduces disk space requirements
B)  makes updating information easier
C)  improves information quality
D)  All of these are correct.E) B) and C)
F) C) and D)

Question 12

What is a statistical process for estimating the relationships among variables?

Accepted Answer

A)  prediction
B)  optimization
C)  forecasting
D)  regressionE) C) and D)
F) B) and D)

Question 13

What is data-driven website?

Accepted Answer

A)  the person responsible for creating the original website content
B)  includes data that change based on user action
C)  information stored in a dynamic catalog, or an area of a website that stores information about products in a database
D)  an interactive website kept constantly updated and relevant to the needs of its customers using a databaseE) A) and B)
F) A) and C)

Question 14

What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database?

Accepted Answer

A)  data-driven website
B)  interactive website
C)  database performing website
D)  data processing websiteE) B) and C)
F) B) and D)

Question 15

Timely information asks if the information is current with respect to the business needs.

Accepted Answer

A) True 
 B)False

Question 16

Employees need to compare different types of information for what they commonly reveal to make strategic decisions.Which of the choices below represents the three common types of information found throughout an organization?

Accepted Answer

A)  levels, forms, granularities
B)  levels, forms, data
C)  levels, formats, granularities
D)  data, formats, granularitiesE) A) and B)
F) C) and D)

Question 17

The primary purpose of a data warehouse is to perform analytical processes.

Accepted Answer

A) True 
 B)False

Question 18

Determining if information is updated weekly, daily, or hourly is an example of a timely characteristic of high-quality information.

Accepted Answer

A) True 
 B)False

Question 19

Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases?

Accepted Answer

A)  marketing, sales, inventory, and billing
B)  data mart 1, data mart 2, data mart 3
C)  competitor and industry information, mailing lists, amp; stock market analysis
D)  marketing information, and stock market analysis numbersE) B) and D)
F) B) and C)

Question 20

Which of the following represents a reason for low-quality information?

Accepted Answer

A)  Online customers intentionally enter inaccurate information to protect the privacy.
B)  Different systems have different information entry standards and formats.
C)  Third-party and external information contains inaccuracies and errors.
D)  All of these are correct.E) B) and D)
F) None of the above

Exam 6: Data: Business Intelligence

Relationship integrity criteria are rules that enforce basic and fundamental information-based constraints.

Correct AnswerverifiedShow Answer

What is text analytics?

Correct AnswerverifiedShow Answer

The primary purpose of a data warehouse is to perform analytical processes.

Correct AnswerverifiedShow Answer

What maintains information about various types of objects, events, people, and places?

Correct AnswerverifiedShow Answer

Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

Correct AnswerverifiedShow Answer

Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases?

Correct AnswerverifiedShow Answer

What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database?

Correct AnswerverifiedShow Answer

Which of the following represents the different information levels?

Correct AnswerverifiedShow Answer

Information integrity issues occur when the same data element has different values.

Correct AnswerverifiedShow Answer

What is another term for data that does not exist in a fixed location?

Correct AnswerverifiedShow Answer

Employees need to compare different types of information for what they commonly reveal to make strategic decisions.Which of the choices below represents the three common types of information found throughout an organization?

Correct AnswerverifiedShow Answer

Estimation determine which things go together.

Correct AnswerverifiedShow Answer

What is a statistical process for estimating the relationships among variables?

Correct AnswerverifiedShow Answer

Timely information asks if the information is current with respect to the business needs.

Correct AnswerverifiedShow Answer

Data-mining tools use a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making.

Correct AnswerverifiedShow Answer

Determining if information is updated weekly, daily, or hourly is an example of a timely characteristic of high-quality information.

Correct AnswerverifiedShow Answer

What is data-driven website?

Correct AnswerverifiedShow Answer

Which of the following represents a reason for low-quality information?

Correct AnswerverifiedShow Answer

In terms of big data, what includes the scale of data?

Correct AnswerverifiedShow Answer

One of the primary goals of a database is to eliminate information redundancy by recording each piece of data in only one place in the database.What does the elimination of information redundancy do for a database?

Correct AnswerverifiedShow Answer

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