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What is any proprietary software licensed under exclusive legal right of the copyright holder?


A) closed source
B) open source
C) code source
D) network source

E) All of the above
F) None of the above

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A URL is a program that runs within another application such as a website.

A) True
B) False

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Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

A) True
B) False

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Native advertising sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

A) True
B) False

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What is content from more than one source to create a new product or service?


A) selfie
B) blog
C) wiki
D) mashup

E) A) and C)
F) None of the above

Correct Answer

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Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

A) True
B) False

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Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

A) True
B) False

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Which of the following is not a characteristic of Business 2.0?


A) encourages user participation
B) technical skills are required
C) eliminates entry barriers to publishing on the Web
D) provides an exciting and vibrant virtual environment

E) A) and C)
F) A) and D)

Correct Answer

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What occurs when steps are added to the value chain as new players find ways to add value to the business process?


A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation

E) A) and B)
F) All of the above

Correct Answer

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What is a selfie?


A) a self-photograph placed on a social media website
B) the practice of sending brief posts to a personal blog
C) a web format used to publish frequently updated works
D) a magazine published only in electronic form on a computer network

E) All of the above
F) B) and D)

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The primary objective of knowledge management is to be sure that a company's knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.

A) True
B) False

Correct Answer

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Which of the below represents an example of why an employer would use social media?


A) to find potential job candidates via LinkedIn
B) to review potential job candidates by viewing their Facebook page
C) to attract new job candidates via YouTube
D) All of these are correct.

E) A) and B)
F) B) and D)

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What sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet?


A) explicit knowledge
B) crowdfunding
C) tacit knowledge
D) crowdsourcing

E) A) and D)
F) A) and C)

Correct Answer

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Compare the four categories of ebusiness models.

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Business-to-business (B2B) applies to bu...

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What is an online journal that allows users to post their own opinions, comments, graphics, and video?


A) web masters
B) folksonomy
C) disintermediation
D) a blog or web log

E) B) and C)
F) All of the above

Correct Answer

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What is the Internet protocol web browsers use to request and display web pages using universal resource locators?


A) URL
B) hypertext transport protocol (HTTP)
C) DARPA
D) hypertext markup language (HTML)

E) A) and B)
F) None of the above

Correct Answer

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Buyers on eBay voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product.This is one of the most popular examples of user-generated content and is called ________.


A) reputation system
B) knowledge system
C) explicit system
D) user-generated sales cycle

E) None of the above
F) C) and D)

Correct Answer

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What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?


A) synchronous communication
B) social media
C) social networking
D) asynchronous communication

E) A) and B)
F) B) and C)

Correct Answer

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What is the practice of sending brief posts of 140–200 characters in length to a personal blog either publicly or to a private group of subscribers?


A) ebusiness model
B) tagging
C) blogging
D) microblog

E) A) and B)
F) All of the above

Correct Answer

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Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?


A) information richness
B) mass customization
C) personalization
D) interactivity

E) A) and D)
F) A) and B)

Correct Answer

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