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Exam 3: Ebusiness: Electronic Business Value

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Question 171

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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

A) IMing
B) email
C) taxonomy
D) podcasting

E) All of the above
F) B) and C)

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Question 172

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A hashtag is a self-photograph placed on a social media website.

A) True
B) False

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Question 173

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Which term describes the WWW during its first few years of operation between 1991 and 2003?

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

What allows user to access the WWW?

Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media.Of the four ebusiness challenges, which of the following is the most crucial challenge to consider before engaging in social media?

What is the difference between ecommerce and ebusiness?

A social network is an application that connects people by matching profile information.Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

What is a pure-play business?

Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S.government contract.

A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization.KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

URLs use domain names to identify particular websites.

What is the World Wide Web Consortium?

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications.For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me"

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.