Question 1

Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

Accepted Answer

A) True 
 B)False

Question 2

What is a potential problem or impact of technology dependence?

Accepted Answer

A)  outages hold potentially great havoc for people, business, and educational institutions that rely heavily on technology
B)  many have a need to be continuously connected for every activity that potentially eliminates crucial in-person social skills and could stunt psychological growth
C)  people or businesses cannot function if the connection is down
D)  All of these are correct.E) A) and B)
F) A) and C)

Question 3

Which of the following is a challenge facing an ebusiness?

Accepted Answer

A)  improving information content
B)  increasing convenience
C)  decreasing costs
D)  managing consumer trustE) A) and C)
F) None of the above

Question 4

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Accepted Answer

A)  collective intelligence
B)  digital Darwinism
C)  joint venture
D)  sole proprietorshipE) A) and B)
F) C) and D)

Question 6

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

A)  consumer trust
B)  consumer testimonials
C)  consumer segmentation
D)  market segmentationE) A) and B)
F) B) and C)

Question 7

Which of the following is not considered an advantage of a content management system?

Accepted Answer

A)  Content management systems store website content.
B)  Content management systems increase order entry speed.
C)  Content management systems manage website creation.
D)  Content management systems allow editing and publication of information.E) B) and D)
F) A) and B)

Question 8

Which of the following is a type of web browser?

Accepted Answer

A)  Microsoft Word and Excel
B)  Internet Explorer and Mozilla Firefox
C)  Facebook and MySpace
D)  All of these are correct.E) B) and C)
F) A) and C)

Question 9

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

Accepted Answer

A) True 
 B)False

Question 10

What is the role of a mashup editor?

Accepted Answer

A)  WYSIWYGs
B)  often allows the user to drag and drop data points into a web application
C)  to provide a visual interface to build up a mashup
D)  All of these are correct.E) C) and D)
F) B) and D)

Question 11

What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?

Accepted Answer

A)  reputation system
B)  knowledge system
C)  explicit system
D)  native advertisingE) None of the above
F) B) and C)

Question 12

Which social media site works by allowing content to find the users, instead of the users having to search for the content?

Accepted Answer

A)  MySpace
B)  Facebook
C)  Google
D)  StumbleUponE) A) and D)
F) None of the above

Question 13

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

Accepted Answer

A) True 
 B)False

Question 14

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

Accepted Answer

A)  knowledge management system
B)  podcasting
C)  email
D)  ebusinessE) None of the above
F) A) and D)

Question 15

Which of the following focuses on user-generated content?

Accepted Answer

A)  YouTube
B)  Wikipedia
C)  Netflix
D)  All of these are correct.E) B) and D)
F) A) and B)

Question 16

What is web content that is created and updated by many users for many users?

Accepted Answer

A)  cybermediation contributed content
B)  user-contributed content
C)  executive generated content
D)  customer generated contentE) B) and C)
F) None of the above

Question 17

Which of the following best describes Web 1.0?

Accepted Answer

A)  static text-based information websites
B)  static electricity and connectivity
C)  social media
D)  technology intelligenceE) C) and D)
F) A) and B)

Question 18

Which of the below is not a valid form of an ebusiness revenue model?

Accepted Answer

A)  value-added services fees
B)  subscription fees
C)  advertising fees
D)  service providerE) A) and D)
F) A) and C)

Question 19

What is collective intelligence?

Accepted Answer

A)  refers to the wisdom of the crowd
B)  sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
C)  collaborating and tapping into the core knowledge of all employees, partners, and customers
D)  involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actionsE) A) and C)
F) A) and B)

Question 20

What is closed source?

Accepted Answer

A)  any proprietary software licensed under exclusive legal right of the copyright holder
B)  any software whose source code is made available free for any third party to review and modify
C)  contains instructions written by a programmer specifying the actions to be performed by computer software
D)  consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperateE) A) and D)
F) None of the above

Exam 3: Ebusiness: Electronic Business Value

What is a potential problem or impact of technology dependence?

Correct AnswerverifiedShow Answer

What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?

Correct AnswerverifiedShow Answer

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Correct AnswerverifiedShow Answer

Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

Correct AnswerverifiedShow Answer

Which of the following is a type of web browser?

Correct AnswerverifiedShow Answer

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

Correct AnswerverifiedShow Answer

Which of the following is a challenge facing an ebusiness?

Correct AnswerverifiedShow Answer

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

Correct AnswerverifiedShow Answer

Which of the following best describes Web 1.0?

Correct AnswerverifiedShow Answer

What is web content that is created and updated by many users for many users?

Correct AnswerverifiedShow Answer

Which social media site works by allowing content to find the users, instead of the users having to search for the content?

Correct AnswerverifiedShow Answer

Which of the below is not a valid form of an ebusiness revenue model?

Correct AnswerverifiedShow Answer

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

Correct AnswerverifiedShow Answer

What is the role of a mashup editor?

Correct AnswerverifiedShow Answer

Which of the following focuses on user-generated content?

Correct AnswerverifiedShow Answer

What is closed source?

Correct AnswerverifiedShow Answer

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

Correct AnswerverifiedShow Answer

What is collective intelligence?

Correct AnswerverifiedShow Answer

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

Correct AnswerverifiedShow Answer

Which of the following is not considered an advantage of a content management system?

Correct AnswerverifiedShow Answer

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