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Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

A) True
B) False

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What is crowdsourcing?


A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B) Content created and updated by many users for many users.
C) Buyers post feedback on sellers.
D) Refers to the wisdom of the crowd.

E) A) and C)
F) C) and D)

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URLs use ________ to identify particular websites.


A) domain names
B) domain name hosting
C) applets
D) paradigm shifts

E) A) and C)
F) A) and D)

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Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

A) True
B) False

Correct Answer

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The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

A) True
B) False

Correct Answer

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Which of the following is not a reason for the explosive growth of the WWW?


A) basic web pages are easy to create and extremely flexible
B) the microcomputer revolution made it possible for an average person to own a computer
C) digital Darwinism
D) the speed, convenience, and low cost of email

E) None of the above
F) A) and B)

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Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?


A) URL
B) CMS
C) open system
D) open source

E) B) and D)
F) A) and B)

Correct Answer

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What is the Internet Corporation for Assigned Names and Numbers?


A) delivers everything from animation to graphics and music to movies
B) an international community that develops open standards to ensure the long-term growth of the Web
C) a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management
D) the Internet protocol web browsers use to request and display web pages using universal resource locators

E) A) and D)
F) B) and C)

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What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?


A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) adwords

E) A) and B)
F) A) and C)

Correct Answer

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Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

A) True
B) False

Correct Answer

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What is information reach?


A) a global public network of computer networks that pass information from one to another using common computer protocols
B) refers to the depth and breadth of information transferred between customers and businesses
C) measures the number of people a firm can communicate with all over the world
D) occurs when those with access to technology have great advantages over those without access to technology

E) A) and D)
F) A) and C)

Correct Answer

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Which of the following is not a characteristic of Business 2.0?


A) knowledge management
B) collaboration system
C) web browser
D) explicit knowledge

E) None of the above
F) C) and D)

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What is the term that is similar to taxonomy except that crowdsourcing determines the tag or keyword-based classification system?


A) podcasting
B) network effects
C) folksonomy
D) social bookmarking

E) None of the above
F) A) and D)

Correct Answer

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What caused Polaroid to go bankrupt?


A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.

E) A) and C)
F) A) and B)

Correct Answer

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What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?


A) management system
B) reputation system
C) knowledge system
D) open system

E) B) and C)
F) None of the above

Correct Answer

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An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

A) True
B) False

Correct Answer

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What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?


A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization

E) C) and D)
F) All of the above

Correct Answer

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HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

A) True
B) False

Correct Answer

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Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

A) True
B) False

Correct Answer

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Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas.Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers.Which of the below would Lisa use to perform her job?


A) interactivity metrics
B) source code
C) network effect
D) collective intelligence

E) A) and B)
F) B) and C)

Correct Answer

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Showing 61 - 80 of 357

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