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The Internet marketplace is free of most forms of traditional sales tax.

A) True
B) False

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You are in charge of creating and updating your company's Wikipedia page.You logon to find that someone has placed inappropriate photos and blatant lies about your products on the corporate Wikipedia page.Your company has been a victim of wiki _________, another major challenge of the Business 2.0 environment.

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What is another name for an eshop?


A) C2C
B) Estore or etailer
C) Ecustomer
D) Econsumer

E) All of the above
F) C) and D)

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At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?


A) Understanding that he must create a unique domain name for each client
B) Being able to work with HTML
C) Understanding of the World Wide Web and how hyperlinks work
D) All of these

E) C) and D)
F) None of the above

Correct Answer

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Which of the following categories represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?


A) C2B
B) C2C
C) B2C
D) All of these These are all forms of B2C.

E) A) and C)
F) All of the above

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C

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

A) True
B) False

Correct Answer

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Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?


A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

E) None of the above
F) B) and D)

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Using the collective power of a community to identify and classify content significantly _________ content categorization costs.


A) Eliminates
B) Raises
C) Lowers
D) Balances

E) None of the above
F) All of the above

Correct Answer

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Which of the following is not one of the Internet's impacts on information?


A) Easy to compile
B) Improved content
C) Digital divide
D) Increased richness

E) None of the above
F) C) and D)

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What are the two basic functions that social networking sites provide?


A) The ability to create and publish your own software
B) The ability to create and maintain a profile that is your online identity and create connections between other people within the network
C) The ability to capture and create URLs and RSSs
D) The ability to create URLs and edit RSS software

E) None of the above
F) A) and B)

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Business-to-consumer applies to any business that sells its products or services directly to consumers online.

A) True
B) False

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A web _________ is another term for an online journal that allows users to post their own comments, graphics, and video.

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According to Christensen, companies may have placed too great an emphasis on satisfying customer's ______ needs, while forgetting to adopt new disruptive technology that will meet customer's future needs.

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What is information reach?


A) A global public network of computer networks that pass information from one to another using common computer protocols
B) Refers to the depth and breadth of information transferred between customers and businesses
C) Measures the number of people a firm can communicate with all over the world
D) Occurs when those with access to technology have great advantages over those without access to technology

E) A) and B)
F) All of the above

Correct Answer

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What is the ability to purchase goods and services through a wireless Internet-enabled device?


A) Ecommerce
B) Mobile business
C) Meconomics
D) Ebusiness model

E) A) and B)
F) A) and C)

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B

What is the type of knowledge that consists of anything that can be documented, archived, and codified, often with the help of a MIS department?


A) Tacit knowledge
B) Explicit knowledge
C) Pure knowledge
D) Virtual knowledge

E) B) and C)
F) All of the above

Correct Answer

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Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

A) True
B) False

Correct Answer

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What is the term that is similar to taxonomy except that crowdsourcing determines the tag or keyword-based classification system?


A) Podcasting
B) Network effects
C) Folksonomy
D) Social bookmarking

E) A) and B)
F) B) and D)

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What is an ISP?


A) Instant service provider is a company that provides access to the Internet for a monthly fee.
B) Internet service provider is a company that provides access to the Internet for a monthly fee.
C) Internet sales provider is a company that provides access to the Internet for a monthly fee.
D) Instant sales provider is a company that provides access to the Internet for a monthly fee

E) B) and D)
F) C) and D)

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B

Which of the following focuses on user-generated content?


A) YouTube
B) Wikipedia
C) Netflix
D) All of these

E) A) and C)
F) All of the above

Correct Answer

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