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The ___________ is related to the stakeholder theory in that it attempts to fulfill obligations to constituencies,including employees,customers,suppliers,and communities.


A) Triple bottom line
B) Shareholder bottom line
C) Balanced bottom line
D) Integrative bottom line

E) A) and D)
F) None of the above

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Under the triple-bottom-line framework,being proactive with __________ dimensions makes good business sense.


A) Economic
B) Non-economic
C) Technological
D) Operational

E) A) and D)
F) All of the above

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"Stakeholders" under the stakeholder theory are:


A) Only concerned with return on risk.
B) Governmental bodies who oversee industry regulations.
C) Interested in maximizing profit.
D) Anyone who makes contributions to a firm and expects inducement in return.

E) A) and B)
F) A) and C)

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The balanced scorecard helps a firm formulate strategy.

A) True
B) False

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Assets such as innovation and quality are ________ assets that contribute to growth potential but are typically not included in a firm's book value.


A) Intangible
B) Off-balance sheet
C) Tangible
D) Historical

E) A) and B)
F) A) and C)

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Name two important limitations of using shareholder value data to measure competitive advantage.

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The three major drawbacks are: (1)stock ...

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"What is our social impact?" is a question most relevant to:


A) The balanced scorecard.
B) The triple bottom line.
C) Value creation.
D) Shareholder value.

E) A) and B)
F) B) and C)

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What is producer surplus? Give a brief example of it.

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Producer surplus equals the profit of th...

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To _________ a stock return means to compare the percentage change of a stock price over the course of a certain time period from a common base year.


A) Normalize
B) Standardize
C) Regulate
D) Stabilize

E) A) and B)
F) C) and D)

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From an economic value created perspective,the volume of a firm's goods or services sold is generally driven by the relationship between ___________ and __________.


A) The value created for customers; the price of the good or service
B) How value is created; how customers view the firm
C) The firm's core competencies; how shareholders view the firm
D) The unemployment rate; shareholder value

E) A) and D)
F) A) and C)

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In the economic value creation framework of measuring competitive advantage (VPCs) ,V - P = __________.


A) Profits
B) Deadweight loss
C) Goodwill
D) Consumer surplus

E) A) and C)
F) All of the above

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The effectiveness of the balanced scorecard is contingent upon all of the following EXCEPT:


A) The type of technology used.
B) The skills of the managers using it.
C) The metrics chosen.
D) Asking the right questions.

E) B) and C)
F) None of the above

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Economic value can be viewed as the amount of the total value created that is captured and distributed between ________ and ________.


A) Stakeholder; shareholder
B) Consumer; producer
C) Employees; consumer
D) Producer; supplier

E) None of the above
F) B) and C)

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Microsoft compares its stock performance annually to two stock indices: NASDAQ and the S&P 500.The NASDAQ covers over 400 high-tech companies,including Apple,Dell,and Intel.The S&P is a broader index and includes stocks from many industries.These stock indices are useful ________ that allow the public to assess whether Microsoft has a competitive advantage.


A) Targets
B) Benchmarks
C) Reports
D) Markets

E) C) and D)
F) A) and D)

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When viewed from an economic value creation perspective,the major strategic objective for a firm is to:


A) Distribute the value created to the consumer.
B) Maximize the economic value created.
C) Improve the qualitative attributes of the product/service.
D) Decrease the producer surplus.

E) None of the above
F) A) and B)

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Under the accounting profitability framework to competitive advantage,comparing return on revenue (ROR) between companies is important because:


A) It adjusts for size differences and provides a relative comparison.
B) It reflects the firm's stock price.
C) It includes the value of the firm's intangible asset base.
D) All of these.

E) A) and B)
F) C) and D)

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__________ is measured by a product's performance characteristics and its attributes for which customers are willing to pay.


A) Competitive advantage
B) Profit potential
C) Contribution
D) Value

E) B) and C)
F) A) and B)

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The triple bottom line and the balanced scorecard are ____________ frameworks that help a firm evaluate whether its strategy is working.


A) Short-term
B) Transitory
C) Holistic
D) Narrow

E) A) and C)
F) C) and D)

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If Microsoft continues to outsell all other rivals in the smartphone industry for the next five years,it will have achieved a:


A) Parity advantage.
B) Sustained competitive advantage.
C) Competitive parity.
D) Competitive disadvantage.

E) A) and C)
F) A) and D)

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A drawback to evaluating competitive advantage under the shareholder valuation perspective is:


A) The effectiveness of a firm's strategy cannot be reflected in its stock price.
B) It is not as effective as the accounting profitability approach to measuring competitive advantage.
C) The psychological mood of investors does not necessarily reflect how effective a firm's strategy actually is.
D) It is the only "one-dimensional" framework that does not compare the firm to its rivals.

E) A) and B)
F) A) and C)

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