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The Web version that is defining the next generation of online business is Web________,or the "intelligent" Web application.

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What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) None of the above
F) B) and D)

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What are the two categories that include intellectual and knowledge-based assets?


A) Explicit knowledge;tacit knowledge
B) Efficient knowledge;tacit knowledge
C) Intelligent knowledge;explicit knowledge
D) Open knowledge;closed knowledge

E) A) and D)
F) A) and C)

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What occurs when a system updates information at the same rate it receives the information?


A) Collective intelligence system
B) Collaboration system
C) Real-time communication
D) Knowledge management system

E) A) and D)
F) A) and B)

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Business-to-consumer applies to any business that sells its products or services directly to consumers online.

A) True
B) False

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Microblogging is the practice of sending brief posts (140 to 200 characters)to a personal blog,either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

A) True
B) False

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Which of the following identifies Business 2.0 communication and collaboration tools?


A) Microblogs,Tweets,RSS
B) API,RSS,tacit knowledge
C) Blogs,wikis,mashup
D) Tags,Web logs,RSS

E) A) and D)
F) B) and C)

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What are some of the immediate results businesses found from using instant messaging?


A) Quickly identify which employees are at their computers
B) Easily hold simultaneous IM sessions with multiple people
C) Resolve questions or problems immediately
D) All of the above

E) B) and C)
F) C) and D)

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What is a website or Web application that uses content from more than one source to create a completely new product or service?


A) Social tagging
B) Mashup blog
C) Social media
D) Mashup

E) None of the above
F) B) and C)

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________ source refers to any software whose source code is made available free for any third party to review and modify.

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Describe the three Business 2.0 tools for collaborating.

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The three tools that harness the "power ...

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Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

A) True
B) False

Correct Answer

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What measures the number of people a firm can communicate with all over the world?


A) Information
B) Mass communication
C) Information reach
D) Cybertronics

E) A) and B)
F) C) and D)

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Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.


A) Consumer trust
B) Consumer testimonials
C) Consumer segmentation
D) Market segmentation

E) None of the above
F) All of the above

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What is another name for an eshop?


A) C2C
B) Estore or etailer
C) Ecustomer
D) Econsumer

E) A) and C)
F) B) and D)

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Explicit knowledge is the knowledge contained in people's heads.The challenge inherent in tacit knowledge is figuring out how to recognize,generate,share,and manage knowledge that resides in people's heads.

A) True
B) False

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The network effect describes how products in a network increase in value to users as the number of users increases.

A) True
B) False

Correct Answer

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What is information reach?


A) A global public network of computer networks that pass information from one to another using common computer protocols
B) Refers to the depth and breadth of information transferred between customers and businesses
C) Measures the number of people a firm can communicate with all over the world
D) Occurs when those with access to technology have great advantages over those without access to technology

E) C) and D)
F) B) and D)

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What is the primary way that social networks work?


A) Connecting people by matching profile information
B) Charging users each time they use the service
C) Providing a security system for communication online
D) Helping grow website traffic by viral advertisements

E) A) and B)
F) None of the above

Correct Answer

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Ebusiness was characterized by few companies or users posting content for the masses.What characterizes Business 2.0?


A) A select few posting content for high level executives only
B) The masses posting content for a select few
C) The masses posting content for the masses
D) A select few posting specific content for the masses

E) A) and C)
F) A) and B)

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