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Zappos is not a technology company;its primary business focus is to sell books.

A) True
B) False

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Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices.

A) True
B) False

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Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

A) True
B) False

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Most companies are typically organized by departments or functional areas.Which of the following is not a common department found in a company?


A) Accounting.
B) Payroll.
C) Marketing.
D) Human Resources.

E) None of the above
F) A) and C)

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Who is responsible for ensuring the speed,accuracy,availability,and reliability of the management information systems?


A) Chief Knowledge Officer (CKO) .
B) Chief Privacy Officer (CPO) .
C) Chief Technology Officer (CTO) .
D) Chief Information Officer (CIO) .

E) None of the above
F) C) and D)

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Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents rivalry in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

E) B) and C)
F) A) and D)

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Competitive intelligence is the process of gathering information about the competitive environment,including _________.


A) Competitors' employees.
B) Competitors' differentiated processes.
C) Competitors' plans.
D) All of the above.

E) C) and D)
F) All of the above

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Which of the following is not a technology company but used technology to revamp the business process of selling books?


A) Netflix.
B) Dell.
C) Zappos.
D) Amazon.

E) A) and C)
F) All of the above

Correct Answer

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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod,iPhone,and iPad.What are these all examples of?


A) Competitive advantage
B) Competitive intelligence
C) First-mover advantage
D) All of the above

E) B) and C)
F) B) and D)

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What is the confirmation or validation of an event or object?


A) Fact.
B) Data.
C) Information technology.
D) All of the above.

E) B) and C)
F) All of the above

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Porter suggests adopting only __________ of the three generic strategies.

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How can a company reduce the threat of substitute products or services?


A) Market the product to less than ten customers.
B) Ignore competitive forces.
C) Offer additional value through wider product distribution.
D) Offer less value making the product far more generic and similar to the competition.

E) B) and C)
F) A) and D)

Correct Answer

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Which of the following is not a technology company but used technology to revamp the business process of selling shoes?


A) Netflix.
B) Dell.
C) Zappos.
D) Amazon.

E) A) and D)
F) A) and C)

Correct Answer

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Which of the following is considered a service?


A) Teaching
B) Waiting tables
C) Cutting hair
D) All of the above

E) C) and D)
F) A) and C)

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Which of the following represents the department that maintains policies,plans,and procedures for the effective management of employees?


A) Human Resources.
B) Sales.
C) Employee Resources.
D) Employee Relations.

E) B) and C)
F) A) and D)

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MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?


A) Scottrade Corp.creating an online system for employees to track paychecks,benefits,wellness rewards program,and other employee benefit items.
B) A system for the sales and marketing departments to track specific sales targets and follow up processes.
C) An easy electronic survey,similar to the survey monkey,to be sent to the customer right after a service was completed.
D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

E) All of the above
F) A) and B)

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The core drivers of the information age are data,knowledge,business intelligence and _____________.

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__________ are tasks performed by people that customers will buy to satisfy a want r need.

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If you were thinking about an oven as a system which of the following represents the process?


A) The uncooked food.
B) The cooked food.
C) A light indicating that the oven has reached the preheated temperature.
D) The oven running at 350 degrees for 20 minutes.

E) A) and B)
F) A) and C)

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Imagine you are creating a new product to sell in an up-and-coming market.Which of the below statements indicates that it would be easy for you as the new entrants to compete in this market?


A) The threat of new entrants force is high in the up-and-coming market.
B) The threat of new entrants force is low in the up-and-coming market.
C) The threat of new entrants force is impossible to define in the up-and-coming market.
D) All of the above depending on the time of year.

E) A) and B)
F) None of the above

Correct Answer

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