Question 1

Infographics (information graphics)displays information graphically so it can be easily understood.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true regarding customer information?

Accepted Answer

A)   Customer information can exist in several operational systems.
B)   Customer information in each operational system could change.
C)   Customer information in each operational system can be different.
D)   All of these choicesE) A) and B)
F) All of the above

Question 3

Metadata are logical data structures that detail the relationships among data elements by using graphics or pictures.

Accepted Answer

A) True 
 B)False

Question 4

Text analytics analyzes unstructured data to find trends and patterns in words and sentences.Text mining a firm's customer support email might identify which customer service representative is best able to handle the question,allowing the system to forward it to the right person.

Accepted Answer

A) True 
 B)False

Question 5

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

Accepted Answer

A)   Clustering factors
B)   Mashup technology
C)   Market basket analysis
D)   Drill-down basket analysisE) A) and B)
F) A) and C)

Question 6

Which of the following will enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints?

Accepted Answer

A)   Quality business constraints
B)   Critical Web constraints
C)   Business critical integrity constraints
D)   Web integrity constraintsE) A) and B)
F) A) and C)

Question 7

What are predictions based on time-series information?

Accepted Answer

A)   Prediction
B)   Optimization
C)   Forecasting
D)   RegressionE) B) and C)
F) A) and B)

Question 8

What is one of the biggest pitfalls associated with real-time information?

Accepted Answer

A)   It is only available to high-level executives due to the expense.
B)   It is only available in aggregate levels of granularity.
C)   It continually changes.
D)   It rarely changes.E) None of the above
F) A) and B)

Question 9

What is data stewardship?

Accepted Answer

A)   The time it takes for data to be stored or retrieved
B)   The management and oversight of an organization's data assets
C)   The person responsible for ensuring policies and procedures are implemented across the organization
D)   When a company examines its data to determine if it can meet business expectations,while identifying possible data gapsE) B) and C)
F) B) and D)

Question 10

A data gap analysis occurs when a company examines its data to determine if it can meet business expectations,while identifying possible data gaps or where missing data might exist.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following occurs during data cleansing?

Accepted Answer

A)   Clean missing records
B)   Clean redundant records
C)   Clean inaccurate data
D)   All of these choicesE) A) and D)
F) A) and C)

Question 12

Optimization is a statistical process for estimating the relationships among variables.

Accepted Answer

A) True 
 B)False

Question 13

Companies can choose information cleansing software from several vendors.Which of the following is not a vendor mentioned in your text?

Accepted Answer

A)   Oracle
B)   SAS
C)   Ascential Software
D)   McAffeeE) B) and D)
F) B) and C)

Question 14

Data aggregation is the collection of data from various sources for the purpose of data processing.

Accepted Answer

A) True 
 B)False

Question 15

A data set is an organized collection of data.

Accepted Answer

A) True 
 B)False

Question 16

What is a primary key?

Accepted Answer

A)   A field (or group of fields) that uniquely identifies a given entity in a table
B)   A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C)   Characteristics or properties of an entity
D)   A field (or group of fields) that uniquely identifies a given attribute in a tableE) B) and C)
F) A) and D)

Question 17

Which of the following is a problem associated with dirty data?

Accepted Answer

A)   Non-formatted data
B)   Misleading data
C)   Incorrect data
D)   All of these choicesE) B) and C)
F) A) and D)

Question 18

Effective data-driven decision management is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation.

Accepted Answer

A) True 
 B)False

Question 19

What is a foreign key?

Accepted Answer

A)   A field (or group of fields) that uniquely identifies a given entity in a table
B)   A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C)   Characteristics or properties of an entity
D)   A field (or group of fields) that uniquely identifies a given attribute in a tableE) None of the above
F) A) and B)

Question 20

What is the logical view of information?

Accepted Answer

A)   Deals with the physical storage of information on a storage device such as a hard disk
B)   Deals with the logical storage of information on a storage device such as a hard disk
C)   Focuses on how users logically access information to meet their particular business needs
D)   Focuses on how users physically access information to meet their particular business needsE) B) and C)
F) A) and B)

Exam 6: Data: Business Intelligence

Which of the following will enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints?

Correct AnswerverifiedShow Answer

What are predictions based on time-series information?

Correct AnswerverifiedShow Answer

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

Correct AnswerverifiedShow Answer

Effective data-driven decision management is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation.

Correct AnswerverifiedShow Answer

Data aggregation is the collection of data from various sources for the purpose of data processing.

Correct AnswerverifiedShow Answer

Which of the following is a problem associated with dirty data?

Correct AnswerverifiedShow Answer

A data gap analysis occurs when a company examines its data to determine if it can meet business expectations,while identifying possible data gaps or where missing data might exist.

Correct AnswerverifiedShow Answer

What is a foreign key?

Correct AnswerverifiedShow Answer

What is a primary key?

Correct AnswerverifiedShow Answer

Which of the following occurs during data cleansing?

Correct AnswerverifiedShow Answer

A data set is an organized collection of data.

Correct AnswerverifiedShow Answer

Metadata are logical data structures that detail the relationships among data elements by using graphics or pictures.

Correct AnswerverifiedShow Answer

Companies can choose information cleansing software from several vendors.Which of the following is not a vendor mentioned in your text?

Correct AnswerverifiedShow Answer

Optimization is a statistical process for estimating the relationships among variables.

Correct AnswerverifiedShow Answer

Which of the following statements is true regarding customer information?

Correct AnswerverifiedShow Answer

Infographics (information graphics)displays information graphically so it can be easily understood.

Correct AnswerverifiedShow Answer

What is the logical view of information?

Correct AnswerverifiedShow Answer

What is data stewardship?

Correct AnswerverifiedShow Answer

Text analytics analyzes unstructured data to find trends and patterns in words and sentences.Text mining a firm's customer support email might identify which customer service representative is best able to handle the question,allowing the system to forward it to the right person.

Correct AnswerverifiedShow Answer

What is one of the biggest pitfalls associated with real-time information?

Correct AnswerverifiedShow Answer

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