Question 1

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following represents a form of disruptive technology?

Accepted Answer

A)   Enters the marketplace at the low end.
B)   Is a new way of doing things that initially does not meet the needs of existing customers.
C)   Tends to open new markets and destroy old ones.
D)   All of these are included.E) B) and C)
F) A) and D)

Question 3

Describe Web 1.0 along with ebusiness and its associated advantages.

Accepted Answer

Web 1.0 is a term to refer to the World ...

Question 4

Which of the following is not a reason for the explosive growth of the WWW?

Accepted Answer

A)   Basic web pages are easy to create and extremely flexible.
B)   The microcomputer revolution made it possible for an average person to own a computer.
C)   Digital Darwinism.
D)   The speed, convenience, and low cost of email.E) A) and D)
F) A) and C)

Question 5

Which company is expecting to gain the majority of its returns on new investments?

Accepted Answer

A)   General Motors
B)   Sears Roebuck
C)   Dell
D)   Phillips PetroleumE) A) and D)
F) B) and C)

Question 6

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)   Information richness
B)   Information age
C)   Information reach
D)   Information browserE) A) and B)
F) A) and C)

Question 7

Dell Inc.ranks highest on the list for expecting returns from new investments.

Accepted Answer

A) True 
 B)False

Question 8

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

Accepted Answer

A)   Understanding that he must create a unique domain name for each client.
B)   Being able to work with HTML.
C)   Understanding the World Wide Web and how hyperlinks work.
D)   All of these.E) B) and C)
F) All of the above

Question 9

What does digital Darwinism imply?

Accepted Answer

A)   Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B)   Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C)   Organizations that can adapt to new information systems are doomed to extinction.
D)   Organizations that cannot adapt to new information systems are doomed to exile.E) A) and B)
F) A) and C)

Question 10

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Accepted Answer

A) True 
 B)False

Question 11

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)   Information
B)   Mass communication
C)   Information reach
D)   CybertronicsE) A) and D)
F) None of the above

Question 12

A __________ is an online marketing technique where a website deposits a small file-containing information about the customer and his/her browsing activities-on the customer's hard drive.

Accepted Answer

The answer of A __________ is an online marketing technique...

Question 13

Which of the following is a reason for the growth of the World Wide Web?

Accepted Answer

A)   The microcomputer revolution.
B)   Advancements in networking hardware.
C)   Web pages being easy to create and flexible.
D)   All of these.E) All of the above
F) A) and B)

Question 14

What occurs when a business sells directly to the customer online and cuts out the middle man?

Accepted Answer

A)   Intermediaries
B)   Disintermediation
C)   Reintermediation
D)   CybermediationE) A) and B)
F) B) and C)

Question 15

What is information richness?

Accepted Answer

A)   A global public network of computer networks that pass information from one to another using common computer protocols.
B)   The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
C)   The number of people a business can communicate with, on a global basis.
D)   Occurs when those with access to technology have great advantages over those without access to technology.E) A) and D)
F) A) and B)

Question 16

Many social media sites today allow you to customize your web address,for example,www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

Accepted Answer

A)   Digital bookmark
B)   Internet bookmark
C)   Universal resource locator
D)   Web browserE) A) and C)
F) None of the above

Question 17

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Accepted Answer

A) True 
 B)False

Question 18

What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?

Accepted Answer

A)   Content providers
B)   Intermediaries
C)   Reintermediation
D)   CybermediationE) B) and C)
F) A) and D)

Question 19

Which of the following are types of web browsers?

Accepted Answer

A)   Microsoft Word and Excel
B)   Internet Explorer and Mozilla Firefox
C)   Facebook and MySpace
D)   All of theseE) B) and D)
F) B) and C)

Question 20

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Accepted Answer

A)   Johnson & Johnson
B)   Sears
C)   Dell
D)   None of theseE) A) and B)
F) A) and C)

Exam 13: Creating Innovative Organizations

Which of the following is a reason for the growth of the World Wide Web?

Correct AnswerverifiedShow Answer

What measures the number of people a firm can communicate with all over the world?

Correct AnswerverifiedShow Answer

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

Correct AnswerverifiedShow Answer

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

Correct AnswerverifiedShow Answer

What occurs when a business sells directly to the customer online and cuts out the middle man?

Correct AnswerverifiedShow Answer

What measures the number of people a firm can communicate with all over the world?

Correct AnswerverifiedShow Answer

Which of the following represents a form of disruptive technology?

Correct AnswerverifiedShow Answer

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Correct AnswerverifiedShow Answer

What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?

Correct AnswerverifiedShow Answer

Describe Web 1.0 along with ebusiness and its associated advantages.

Correct AnswerverifiedWeb 1.0 is a term to refer to the World ...View AnswerShow Answer

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Correct AnswerverifiedShow Answer

Dell Inc.ranks highest on the list for expecting returns from new investments.

Correct AnswerverifiedShow Answer

Many social media sites today allow you to customize your web address,for example,www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

Correct AnswerverifiedShow Answer

Which of the following are types of web browsers?

Correct AnswerverifiedShow Answer

Which company is expecting to gain the majority of its returns on new investments?

Correct AnswerverifiedShow Answer

A __________ is an online marketing technique where a website deposits a small file-containing information about the customer and his/her browsing activities-on the customer's hard drive.

Correct AnswerverifiedShow Answer

What is information richness?

Correct AnswerverifiedShow Answer

What does digital Darwinism imply?

Correct AnswerverifiedShow Answer

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Correct AnswerverifiedShow Answer

Which of the following is not a reason for the explosive growth of the WWW?

Correct AnswerverifiedShow Answer

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Web 1.0 is a term to refer to the World ...
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