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Exam 8: Enterprise Applications: Business Communications

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Question 121

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Opportunity management CRM systems target sales opportunities by finding new customers or companies for future sales.

A) True
B) False

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Question 122

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What does the average company spend on production needs?

A) Almost 10 percent of every dollar that it earns
B) Almost 20 percent of every dollar that it earns
C) Almost 40 percent of every dollar that it earns
D) Almost 50 percent of every dollar that it earns

E) A) and B)
F) A) and C)

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Question 123

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Opportunity management CRM occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person.

Sales management,contact management,and __________ management are the three primary operational CRM technologies used in the sales department.

What provides Web-based self-service tools that streamline and automate the human resource department?

Which of the below statements is inaccurate?

Electronic data interchange (EDI),a standard format for the electronic exchange of information between supply chain participants.

What is the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources?

What takes information entered into a given system and sends it automatically to all downstream systems and processes?

Who are the primary users of ERP systems?

Which of the following is a common customer service CRM metric?

A forward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

______________ application integration middleware takes a new approach to middleware by packaging commonly used applications together,reducing the time needed to integrate applications from multiple vendors.

___________ systems provide enterprisewide support and data access for a firm's operations and business processes.

Up-selling is selling additional products or services to an existing customer.

Enterprise resource planning integrates all departments and functions through an organization into a ________ IT system so that employees can make decisions by viewing enterprisewide information on all business operations.

Which of the below metrics represents the agreed upon time between the purchase of a product and the delivery of the product?

Collaborative engineering automates order processes from initial customer inquiry to final product delivery.

Which of the below metrics represents an unfilled customer order for a product that is out of stock?