Question 1

How does Facebook generate its sales revenue from ads?

Accepted Answer

A)  Facebook allows companies' ads to show up in pop-up windows throughout the site.
B)  Facebook charges companies to create a Facebook Page for their brands.
C)  Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
D)  Facebook staff members create ads for companies who want to advertise on Facebook.E) B) and D)
F) A) and D)

Question 2

Online content that shows a significant degree of creative effort and thus,is more than simply posting a newspaper or magazine article on a personal blog,is a criterion of

Accepted Answer

A)  online advertisements.
B)  blogs.
C)  user-generated content (UG
C)  .
D)  wikis.E) C) and D)
F) A) and C)

Question 3

The Greenpeace campaign against Nestlé using social media was effective because

Accepted Answer

A)  Greenpeace quickly agreed that Nestlé appeared to be acting in a socially responsible manner with a commitment to global sustainability.
B)  by using social media instead of traditional media, Greenpeace was saving trees.
C)  Greenpeace effectively used a variety of media, both traditional and social, for its "shock campaign."
D)  the attention Greenpeace garnered helped to promote the sales of Nestlé's Kit Kat candy bars.E) All of the above
F) A) and D)

Question 4

Which of the following statements about Facebook is MOST accurate?

Accepted Answer

A)  Facebook is the third most-used social network.
B)  Facebook has a global presence and is accessible in over 70 languages.
C)  Facebook has almost 80 million active users.
D)  Facebook lets people keep in touch through long text entries similar to e-mail.E) B) and C)
F) A) and D)

Question 5

Apps are

Accepted Answer

A)  computer-based networks that trigger actions by sensing changes in the real or digital world.
B)  software programs to measure the number of times an ad loads on a webpage.
C)  small, downloadable software programs that can run on tablet devices or smartphones to provide special functions for these devices.
D)  a failed marketing gimmick to advertise the benefits of smartphones.E) B) and D)
F) B) and C)

Question 6

What is one way in which "Web 2.0" media are different from traditional media?

Accepted Answer

A)  Web 2.0 involves online media where users submit comments, photos, and videos as well as have genuine online conversation among multiple users.
B)  The ability to access the Internet from smartphones brought on a cultural revolution when the majority of college students began to use them.
C)  Greater bandwidth allows for faster media downloads from the Internet.
D)  All college students use Web 2.0.E) B) and D)
F) All of the above

Question 7

A downfall to Twitter is that users can feel __________,as they need to check messages at odd hours,and have higher mobile phone bills.

Accepted Answer

A)  "too connected"
B)  "their privacy has been 'violated'"
C)  "addicted" to Twitter
D)  "easily bored" by the repetitive messagesE) A) and C)
F) B) and D)

Question 8

In comparison between face-to-face communications and telephone or e-mail communications,face-to-face has a ___________ level of media richness.

Accepted Answer

A)  equal
B)  lower
C)  higher
D)  more updatedE) B) and C)
F) A) and D)

Question 9

The number of times a Facebook Page is loaded in a given time period is referred to as

Accepted Answer

A)  page views.
B)  page rate.
C)  page load rate.
D)  load rate.E) A) and B)
F) All of the above

Question 10

The AOI marketing team planned a(n) __________ between the Bitter Girls name and the __________ of the girls in the description of them.

Accepted Answer

A)  positive, supportive connection; dark, "edgy," sullen nature
B)  empowering connection; typical "tween and teen" characteristics
C)  ironic disconnect; bitter, sullen nature
D)  deliberate disconnect; positive natureE) A) and B)
F) A) and D)

Question 11

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal,the level of self-disclosure __________.

Accepted Answer

A)  decreases
B)  is not affected
C)  undermines the credibility of the site
D)  increasesE) A) and C)
F) None of the above

Question 12

Which of the following statements is true about Facebook?

Accepted Answer

A)  Facebook is second to Twitter in the number of registered users.
B)  Facebook has remained a "closed system," which means outside search engines such as Google or Bing cannot catalogue information about a particular brand or topic.
C)  Facebook is the social media website where users upload more videos to its site than any other site.
D)  Facebook's official smartphone app uses location-based technology so users can "check-in" to local businesses to receive targeted promotional offers.E) B) and C)
F) A) and D)

Question 13

Facebook came under fire in December 2009 when it made significant changes to the privacy settings of users.These changes to privacy settings resulted in

Accepted Answer

A)  releasing user's personal information, such as name, picture, gender, and a list of friends, "by default."
B)  wall posts being lost.
C)  friends being lost.
D)  additional privacy and security for its users who provided a detailed Facebook Page, sent automatically to the company.E) B) and C)
F) A) and C)

Question 14

Web 2.0 is a term that describes

Accepted Answer

A)  a technical update of the World Wide Web.
B)  the highly interactive web content created by users.
C)  the second generation of Internet browsers.
D)  the decreased interactivity of user-generated content.E) A) and D)
F) All of the above

Question 15

The social media website open to anyone age 13 and over,where users keep family and friends up to date on what they are thinking,doing,and feeling; chat with friends; and create and join common-interest groups organized by workplace,high school,college,and Pages is

Accepted Answer

A)  Twitter.
B)  Vimeo.
C)  Facebook.
D)  YouTube.E) B) and C)
F) All of the above

Question 16

User-generated content refers to

Accepted Answer

A)  the content posted by only one user on his or her private blog.
B)  Web 3.0, a new use of the Web.
C)  the content created by one user on his or her smartphone.
D)  another term for social media.E) B) and D)
F) B) and C)

Question 17

Smartphone apps are providing stiff competition for physical retail stores because

Accepted Answer

A)  consumers using the app Instagram can shop instantly.
B)  consumers can "tweet" their product preferences.
C)  consumers can create and save shopping lists on their smartphones.
D)  consumers can simultaneously check prices at other stores while shopping for a product in a brick-and-mortar retail store.E) B) and D)
F) C) and D)

Question 18

The issue between Nestlé and Greenpeace over Nestlé's Kit Kat candy bar was that

Accepted Answer

A)  the palm oil Nestlé was using in the candy bar was nonsustainable.
B)  Greenpeace praised Nestlé Corporation's sense of social responsibility and commitment to global sustainability.
C)  Greenpeace decided to use Twitter to start a conversation among environmentalists urging them to buy Nestlé's Kit Kat candy bars.
D)  the palm oil Nestlé was using in the candy bar contained synthetic preservatives.E) A) and D)
F) A) and C)

Question 19

Describe the marketing strategy the AOI team used for Bitter Girls to develop a following in its target market.

Accepted Answer

The AOI team used a combination of socia...

Question 20

An unintended effect of the proliferation of social media is

Accepted Answer

A)  users are more connected than ever.
B)  entrepreneurs are able to create start-up businesses with less financial investment than was required in the past decades.
C)  Twitter is gaining in popularity and will soon surpass Facebook as the most popular social media site.
D)  both YouTube and Vimeo became video sites.E) C) and D)
F) All of the above

Exam 20: Using Social Media to Connect With Consumers

Online content that shows a significant degree of creative effort and thus,is more than simply posting a newspaper or magazine article on a personal blog,is a criterion of

Correct AnswerverifiedShow Answer

The AOI marketing team planned a(n) __________ between the Bitter Girls name and the __________ of the girls in the description of them.

Correct AnswerverifiedShow Answer

Web 2.0 is a term that describes

Correct AnswerverifiedShow Answer

What is one way in which "Web 2.0" media are different from traditional media?

Correct AnswerverifiedShow Answer

The social media website open to anyone age 13 and over,where users keep family and friends up to date on what they are thinking,doing,and feeling; chat with friends; and create and join common-interest groups organized by workplace,high school,college,and Pages is

Correct AnswerverifiedShow Answer

The issue between Nestlé and Greenpeace over Nestlé's Kit Kat candy bar was that

Correct AnswerverifiedShow Answer

User-generated content refers to

Correct AnswerverifiedShow Answer

A downfall to Twitter is that users can feel __________,as they need to check messages at odd hours,and have higher mobile phone bills.

Correct AnswerverifiedShow Answer

Which of the following statements about Facebook is MOST accurate?

Correct AnswerverifiedShow Answer

Facebook came under fire in December 2009 when it made significant changes to the privacy settings of users.These changes to privacy settings resulted in

Correct AnswerverifiedShow Answer

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal,the level of self-disclosure __________.

Correct AnswerverifiedShow Answer

Describe the marketing strategy the AOI team used for Bitter Girls to develop a following in its target market.

Correct AnswerAnswered by ExamLex AIThe AOI team used a combination of socia...View AnswerShow Answer

The Greenpeace campaign against Nestlé using social media was effective because

Correct AnswerverifiedShow Answer

How does Facebook generate its sales revenue from ads?

Correct AnswerverifiedShow Answer

In comparison between face-to-face communications and telephone or e-mail communications,face-to-face has a ___________ level of media richness.

Correct AnswerverifiedShow Answer

Which of the following statements is true about Facebook?

Correct AnswerverifiedShow Answer

Smartphone apps are providing stiff competition for physical retail stores because

Correct AnswerverifiedShow Answer

An unintended effect of the proliferation of social media is

Correct AnswerverifiedShow Answer

The number of times a Facebook Page is loaded in a given time period is referred to as

Correct AnswerverifiedShow Answer

Apps are

Correct AnswerverifiedShow Answer

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The AOI marketing team planned a(n) between the Bitter Girls name and the of the girls in the description of them.

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The AOI team used a combination of socia...
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