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Briefly describe the two general types of franchises.

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Franchises can be classified in two gene...

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When setting prices for merchandise, retailers must decide on the markup, the markdown, and the __________ for markdowns.


A) relevance
B) necessity
C) percentage
D) timing
E) consequence

F) B) and C)
G) A) and C)

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Boston Pizza wants to determine how effective its retail space is compared to other pizza establishments in the local area. The calculation for this indicator is arrived at by determining the __________ for its store and comparing it against the same indicator for all of the other local pizza outlets.


A) same-store gross margin
B) same-store sales growth
C) sales per square foot
D) net profit
E) same-store net present value

F) A) and C)
G) C) and E)

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The T.J. Maxx HomeGoods retailer uses __________ pricing practice.


A) a markdown
B) a maintained markup
C) a gross margin
D) a manufactured suggested retail
E) an off-price retail

F) B) and D)
G) D) and E)

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Loehmann's is an upscale, specialty retailer that sells name-brand designer fashions. A few salespeople are available for selected departments, but customers are responsible for most of their shopping activities. Loehmann's provides its consumers with


A) full service.
B) limited service.
C) self-service.
D) restricted service.
E) functional service.

F) A) and B)
G) C) and E)

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Which of the following statements regarding corporate chains is most accurate?


A) Corporate chains cannot bargain with a manufacturer to obtain product volume discounts due to federal anticompetitive legislation-the Clayton Act as amended by the Sherman Act.
B) Corporate chains generally own most if not all of their suppliers-a practice known as forward integration-so they can save distribution costs.
C) Consumers have fewer choices in merchandise since all buying decisions are made by a decentralized buying committee.
D) Corporate chains offer the least benefit to consumers since they are the farthest removed from the ultimate consumer.
E) Corporate chains are multiple outlets under common ownership.

F) B) and D)
G) B) and E)

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Intermediaries that work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory are referred to as


A) selling agents.
B) line brokers.
C) distribution brokers.
D) manufacturers' agents.
E) brokers.

F) A) and D)
G) None of the above

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A community shopping center is a


A) suburban mall containing up to 100 stores that draws customer from a 5- to 10-mile radius.
B) cluster of stores in a downtown area.
C) cluster of stores that serves people who are within a 5- to 10-minute drive.
D) collection of category killers usually located outside a major amusement park or attraction.
E) retail location that typically has one primary store (usually a department store branch) with 20 to 40 smaller outlets serving a population of consumers who are within a 10- to 20-minute drive.

F) B) and C)
G) A) and E)

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The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and


A) machine vendors.
B) credit line wholesalers.
C) transport vendors.
D) cash and carry wholesalers.
E) container transport vendors.

F) None of the above
G) A) and D)

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Most specialty stores and department stores, which provide many services to their customers, are considered to be


A) exclusive-service retailers.
B) limited-service retailers.
C) full-service retailers.
D) full-domain retailers.
E) upscale retailers.

F) C) and D)
G) C) and E)

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Explain the relationship between a franchisee and a franchisor.

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In a franchise system, an individual or ...

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Retail outlets, like products, experience the process of growth and decline, which is referred to as the


A) retail life cycle.
B) wheel of retailing.
C) product life cycle.
D) retail continuum.
E) retail life matrix.

F) A) and B)
G) A) and C)

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The four stages of the retail life cycle are


A) introduction, growth, maturity, and decline.
B) awareness, inquiry, alternative evaluation, and purchase.
C) early growth, accelerated development, maturity, and decline.
D) innovation, standardization, adaptation, and obsolescence.
E) innovation, adaptation, imitation, and obsolescence.

F) A) and B)
G) A) and C)

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The term truck jobbers refers to wholesalers that


A) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers.
B) store all the merchandise they sell in their trucks.
C) own the merchandise they sell but do not physically handle, stock, or deliver it.
D) have a small warehouse from which they stock their trucks for distribution to retailers.
E) work for several producers, carry noncompetitive, complementary merchandise in an exclusive territory, and use over-the-road transportation for all product deliveries.

F) A) and C)
G) None of the above

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A franchise where the franchiser provides a few general guidelines to the franchisee is known as a


A) business-format franchise.
B) manufacturing franchise.
C) product-distribution franchise.
D) general service franchise.
E) business franchise venture.

F) B) and E)
G) D) and E)

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Walmart's $485 billion in sales in 2014 surpassed the gross domestic product of all but __________ countries for that same year.


A) five
B) 12
C) 18
D) 38
E) 55

F) C) and D)
G) A) and D)

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Selling on consignment to retailers, which means they retain the title to the products displayed and bill retailers only for the merchandise sold, is characteristic of which limited-service wholesaler?


A) truck jobbers
B) transport vendors
C) rack jobbers
D) cash and carry wholesalers
E) drop shippers

F) C) and D)
G) B) and C)

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Stores that carry tremendous depth in one primary line of merchandise are referred to as


A) hypermarkets.
B) intertype outlets.
C) scrambled merchandise stores.
D) limited-line stores.
E) single-line stores.

F) A) and B)
G) C) and E)

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Most stores today are near several others in one of five settings: the central business district, the community shopping center, the strip mall, the power center, or the


A) exurb value center.
B) urban megacenter.
C) suburban downtown.
D) regional shopping center.
E) rural micromall.

F) A) and C)
G) C) and D)

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Stores that carry a considerable assortment (depth) of a related line of items are referred to as


A) limited-line stores.
B) general merchandise stores.
C) scrambled merchandise stores.
D) hypermarkets.
E) intertype outlets.

F) B) and E)
G) A) and D)

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