Question 1

In the context of a supply chain, customer service refers to

Accepted Answer

A)  adhering to the belief that the customer is always right.
B)  satisfying the customers' needs no matter what the price.
C)  accepting full liability if a product fails to meet a customer's expectations.
D)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
E)  the ability of logistics management to satisfy users in terms of product, price, promotion, and place.F) A) and E)
G) A) and D)

Question 2

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)  an integrated supply chain
B)  a global supply chain
C)  an efficient supply chain
D)  a responsive supply chain
E)  a customer service supply chainF) C) and D)
G) A) and B)

Question 3

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)  The most common form of supply chain is the collaborative-response efficiency strategy.
C)  In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
D)  The longer the supply chain, the greater the economies of scale and the better the profit margin.
E)  Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) A) and B)
G) A) and C)

Question 4

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)  marketing
B)  information technology
C)  intermodal
D)  supply chain
E)  financialF) D) and E)
G) C) and E)

Question 5

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups, napkins, and other paper products with the franchise logo. The franchisee can buy the identical utensils from a local supplier for half the price. This requirement would be an example of

Accepted Answer

A)  a dual distribution network.
B)  a refusal to deal.
C)  an exclusive dealing.
D)  a tying arrangement.
E)  a resale restriction.F) B) and E)
G) None of the above

Question 6

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process. Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns, the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears, Home Depot, etc.)  that carry Maytag appliances.

Accepted Answer

A)  horizontal channel
B)  strategic channel alliance
C)  dual distribution
D)  cross-docking
E)  disintermediationF) B) and C)
G) B) and E)

Question 7

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while

Accepted Answer

A)  minimizing logistics costs.
B)  maximizing distribution outlets.
C)  maximizing profits.
D)  maximizing supply chain membership.
E)  maximizing supply chain cooperation.F) None of the above
G) A) and B)

Question 8

Which type of distribution density does Rolls-Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A)  exclusive distribution
B)  intensive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) All of the above
G) B) and C)

Question 9

Dual distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A)  prices charged for items sold through one channel are different from the prices charged for the same items in another channel.
B)  manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers.
C)  manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other.
D)  manufacturer uses both a direct and indirect marketing channel.
E)  product is not available through more than one marketing channel.F) B) and C)
G) A) and B)

Question 10

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and

Accepted Answer

A)  honest and accurate pricing.
B)  quality products.
C)  a well-informed delivery staff.
D)  product warranties.
E)  safe delivery.F) A) and C)
G) C) and D)

Question 11

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 12

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control. Which marketing channel system should this company choose?

Accepted Answer

A)  a contractual vertical marketing system
B)  an administered vertical marketing system
C)  a corporate vertical marketing system
D)  an integrated marketing system
E)  a corporate horizontal marketing systemF) C) and D)
G) B) and D)

Question 13

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Accepted Answer

A)  supplier service cost.
B)  manufacturing cost.
C)  total logistics cost.
D)  social responsibility cost.
E)  total supply chain cost.F) A) and E)
G) C) and D)

Question 14

Creating product assortments from several sources to serve customers is an example of a __________ function.

Accepted Answer

A)  logistical
B)  transactional
C)  facilitating
D)  transporting
E)  gradingF) B) and C)
G) C) and E)

Question 15

Vertical conflict is conflict that occurs between

Accepted Answer

A)  two members in the same level of a marketing channel.
B)  two different levels in a marketing channel.
C)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)  a firm's and its customers' goals.
E)  two producers of the same product vying for the same distribution channel members.F) B) and E)
G) A) and D)

Question 16

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Accepted Answer

A)  billed to the customer.
B)  acknowledged by the customer.
C)  billed and paid for by the customer.
D)  promised for delivery.
E)  received and ready for use or sale.F) B) and E)
G) B) and C)

Question 17

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing __________ functions.

Accepted Answer

A)  logistical
B)  merchandising
C)  facilitating
D)  implementation
E)  transactionalF) A) and C)
G) A) and D)

Question 18

IBM has adopted __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  an efficient
B)  a responsive
C)  a harmonized
D)  an integrated
E)  a multitieredF) C) and E)
G) All of the above

Question 19

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Accepted Answer

A)  agents.
B)  brokers.
C)  retailers.
D)  wholesalers.
E)  distributors.F) C) and D)
G) A) and B)

Question 20

A producer might own the intermediary at the next level down in a channel. This practice, called forward integration, is exemplified by Ralph Lauren, which manufactures clothing and also owns apparel shops. This is an example of

Accepted Answer

A)  a corporate vertical marketing system.
B)  an integrated marketing system.
C)  a contractual vertical marketing system.
D)  a corporate horizontal marketing system.
E)  a contractual horizontal marketing system.F) B) and C)
G) B) and E)

Exam 15: Managing Marketing Channels and Supply Chains

In the context of a supply chain, customer service refers to

Correct Answer
verified

Correct Answer
verified

Creating product assortments from several sources to serve customers is an example of a __________ function.

Correct Answer
verified

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Correct Answer
verified

Correct Answer
verified

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct Answer
verified

A producer might own the intermediary at the next level down in a channel. This practice, called forward integration, is exemplified by Ralph Lauren, which manufactures clothing and also owns apparel shops. This is an example of

Correct Answer
verified

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Correct Answer
verified

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Which type of distribution density does Rolls-Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct Answer
verified

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Correct Answer
verified

Vertical conflict is conflict that occurs between

Correct Answer
verified

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct Answer
verified

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing __________ functions.

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

IBM has adopted __________ supply chain strategy to better serve its customers.

Correct Answer
verified

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct Answer
verified

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and

Correct Answer
verified

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control. Which marketing channel system should this company choose?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

In the context of a supply chain, customer service refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a __________ function.

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors __________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct AnswerverifiedShow Answer

A producer might own the intermediary at the next level down in a channel. This practice, called forward integration, is exemplified by Ralph Lauren, which manufactures clothing and also owns apparel shops. This is an example of

Correct AnswerverifiedShow Answer

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Correct AnswerverifiedShow Answer

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Which type of distribution density does Rolls-Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct AnswerverifiedShow Answer

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Correct AnswerverifiedShow Answer

Vertical conflict is conflict that occurs between

Correct AnswerverifiedShow Answer

Dual distribution can violate the Sherman Act and the Clayton Act if the

Correct AnswerverifiedShow Answer

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing __________ functions.

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

IBM has adopted __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: consistent lead time, complete delivery, and

Correct AnswerverifiedShow Answer

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control. Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Correct Answer
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verified
Total logistics cost includes expenses a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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