A) a direct marketing channel
B) an industrial distribution system
C) a dual distribution system
D) a franchising operation
E) a strategic channel alliance
G) C) and D)
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A) dependability.
B) product flow.
C) replenishment time.
D) supply lag.
E) logistical lag.
G) B) and D)
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A) a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B) a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C) any intermediary between a manufacturer and end-user markets.
D) a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E) an intermediary that sells to ultimate consumers.
G) C) and D)
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A) application
B) possession
C) time
D) place
E) form
G) A) and B)
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A) does not fall under the jurisdiction of any federal regulatory agency.
B) owns several of the entities that would make up the traditional marketing channel.
C) has eliminated economies of scale.
D) has achieved a high level of social responsibility.
E) uses outsourcing for all component parts and materials.
G) A) and E)
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Dual distribution occurs when a firm emp...View Answer
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A) producing, assembling, and distributing.
B) transportation and distribution.
C) buying, selling, and risk-taking.
D) assorting, sorting, and storing.
E) financing, grading, and marketing information and research.
G) B) and E)
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A) resale restrictions
B) tying arrangements
C) exclusive dealing
D) refusal to deal
E) dual distribution
G) A) and C)
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A) occur when one firm's marketing channels are used to sell another firm's products.
B) include producers and end users dealing directly with each other.
C) include intermediaries that are between the producer and consumer and perform numerous channel functions.
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E) occurs when a retailer sells its product in a store and on the Internet.
G) None of the above
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A) corporate vertical marketing system
B) integrated vertical marketing system
C) contractual vertical marketing system
D) administered vertical marketing system
E) forward integration vertical marketing system
G) A) and B)
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A) inventory supply system that operates with very low inventories and requires fast on-time delivery.
B) inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C) inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves customer service levels, and reduces logistic expenses.
D) inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers.
E) inventory system that guarantees delivery within 48 hours, granting price reductions of 1 percent per hour if a shipment is delayed.
G) A) and C)
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A) have Campbell perform all materials handing activities.
B) authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain.
C) use a system in which Campbell Soup determines the product amount and assortment that should be in stock.
D) authorize the use of distribution centers to provide quicker customer response times.
E) balance their total logistics cost by eliminating the convenience service factor.
G) A) and E)
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A) Timex watches, Hanes underwear, and Nike shoes
B) Chanel perfume, Steinway pianos, and Baccarat crystal
C) Oreos, Teddy Grahams, and Nilla Wafers
D) paper clips, light bulbs, and file folders
E) Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola
G) A) and B)
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A) a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B) a channel member (producer, wholesaler, or retailer) that coordinates, directs, and supports other channel members.
C) a channel team member known for expertise in cutting through red tape.
D) a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
E) the person with greatest authority who represents his or her channel in the distribution chain.
G) A) and B)
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A) physical distribution sequence.
B) total logistics cycle.
C) replenishment time.
D) logistical support time.
E) billing cycle.
G) C) and D)
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A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative
G) B) and C)
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A) postsale services.
B) seller adaptability.
C) information.
D) convenience.
E) presale services.
G) A) and D)
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A) efficient supply chains.
B) intermodal transportation.
C) responsive supply chains.
D) reverse logistics.
E) exclusive distribution.
G) None of the above
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A) an intermediary that performs a variety of marketing channel functions involving selling, stocking, delivering a full product assortment, and financing.
B) an intermediary that maintains its own sales force and performs all channel functions.
C) an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products.
D) an intermediary that deals with a single product line within a single industry.
E) an intermediary that performs functions involving selling, stocking, and delivery of industrial goods but is unable to provide financing due to the normally large expenditures.
G) B) and D)
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A) the time lag from the inception of an idea until its initial commercialization.
B) the time between the ordering of an item and when it is received and ready for use or sale.
C) the time between the commercialization of a product and general acceptance of the product as no longer "new."
D) the time lag between a new product entering the market and the market entry of the product's first competitor.
E) the time between initial new-product promotion and product launch.
G) B) and C)
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