Question 1

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)  pricing channels
B)  distribution channels
C)  communication and delivery channels
D)  direct and indirect channels
E)  communication channelsF) A) and B)
G) A) and D)

Question 2

Wholesaler refers to

Accepted Answer

A)  independent firms or individuals whose principal function is to bring buyers and sellers together.
B)  any intermediary that takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C)  an intermediary that sells to other intermediaries, usually to retailers in consumer markets.
D)  an intermediary that sells to consumers.
E)  a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) A) and D)
G) None of the above

Question 3

International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants, wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of

Accepted Answer

A)  an agent.
B)  a wholesaler.
C)  a global agent.
D)  a retailer.
E)  an industrial distributor.F) B) and E)
G) B) and D)

Question 4

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Accepted Answer

A)  the inventory management process.
B)  logistics management.
C)  production management.
D)  manufacturer distribution logistics.
E)  supply-chain management.F) A) and C)
G) A) and B)

Question 5

Retailer-sponsored cooperative refers to

Accepted Answer

A)  small, independent retailers forming an organization that operates a wholesale facility cooperatively.
B)  a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
C)  an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing they would be unable to afford on their own.
D)  an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (strip mall, etc.)  they all share.
E)  small, independent retailers that pool their resources to finance store expansion programs.F) B) and D)
G) A) and E)

Question 6

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Accepted Answer

A)  a logistical
B)  a facilitating
C)  a risk-taking
D)  a transactional
E)  an assortingF) A) and B)
G) All of the above

Question 7

Channel conflict refers to

Accepted Answer

A)  disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)  regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)  when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)  when one distributor carries two competing brands.
E)  when the producer doesn't allow other channel members to have input regarding product specifications or benefits.F) B) and C)
G) C) and D)

Question 8

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Accepted Answer

A)  it provides a point of difference for a retailer or distributor.
B)  it eliminates channel conflict.
C)  it is usually chosen for convenience.
D)  it has market coverage benefits.
E)  it is the most common form of distribution intensity.F) C) and D)
G) A) and E)

Question 9

A(n)  __________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)  strategic channel alliance
B)  direct channel
C)  horizontal marketing exchange
D)  indirect channel
E)  dual distribution channelF) D) and E)
G) C) and E)

Question 10

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 11

There are four popular types of franchising: (1)  __________, (2)  manufacturer-sponsored wholesale franchise systems, (3)  service-sponsored retail franchise systems, and (4)  service-sponsored franchise systems.

Accepted Answer

A)  contractual-sponsored franchise systems
B)  wholesaler-sponsored franchise systems
C)  manufacturer-sponsored retail franchise systems
D)  horizontal-marketing franchise systems
E)  customer-oriented franchise systemsF) B) and E)
G) A) and B)

Question 12

Logistics refers to

Accepted Answer

A)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
B)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
C)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) A) and B)
G) A) and C)

Question 13

A(n)  __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, that carbonate it and market the finished product to retailers.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and C)
G) B) and E)

Question 14

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1)  information, (2)  convenience, (3)  __________, and (4)  pre- or postsale services.

Accepted Answer

A)  availability
B)  quality
C)  variety
D)  brand name recognition
E)  adaptabilityF) B) and C)
G) A) and B)

Question 15

Retailer refers to

Accepted Answer

A)  an intermediary that sells only to other intermediaries.
B)  any intermediary between a manufacturer and industrial markets.
C)  an intermediary that sells to other distributors.
D)  an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E)  an intermediary that sells to consumers.F) A) and E)
G) A) and B)

Question 16

IBM built a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)  integrated supply chain
B)  extranet computer system
C)  customer service department
D)  intranet supply network system
E)  global procurement networkF) A) and D)
G) B) and C)

Question 17

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)  information
B)  variety
C)  pre- or postsale services
D)  adaptability
E)  convenienceF) A) and D)
G) B) and E)

Question 18

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Question 19

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Accepted Answer

A)  are only a few large manufacturers but many small retailers.
B)  are low-cost, low unit volume goods.
C)  is too large an inventory to be carried by wholesalers.
D)  are many small manufacturers and many small retailers.
E)  are many manufacturers with a limited inventory competing for a small group of retailers.F) A) and D)
G) A) and E)

Question 20

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Accepted Answer

A)  marketing tunnel.
B)  consumer market.
C)  marketing channel.
D)  transactional conduit.
E)  distribution matrix.F) B) and C)
G) A) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Wholesaler refers to

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct Answer
verified

Channel conflict refers to

Correct Answer
verified

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Correct Answer
verified

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Correct Answer
verified

A(n) __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, that carbonate it and market the finished product to retailers.

Correct Answer
verified

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Correct Answer
verified

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information, (2) convenience, (3) __________, and (4) pre- or postsale services.

Correct Answer
verified

Retailer-sponsored cooperative refers to

Correct Answer
verified

Retailer refers to

Correct Answer
verified

A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct Answer
verified

IBM built a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM-something that had never been done before.

Correct Answer
verified

There are four popular types of franchising: (1) __________, (2) manufacturer-sponsored wholesale franchise systems, (3) service-sponsored retail franchise systems, and (4) service-sponsored franchise systems.

Correct Answer
verified

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Correct Answer
verified

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Correct Answer
verified
A direct channel exists where a producer...
View Answer

Correct Answer
verified

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct Answer
verified

Logistics refers to

Correct Answer
verified

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Exam 15: Managing Marketing Channels and Supply Chains

Wholesaler refers to

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct AnswerverifiedShow Answer

Channel conflict refers to

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

A(n) __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, that carbonate it and market the finished product to retailers.

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information, (2) convenience, (3) __________, and (4) pre- or postsale services.

Correct AnswerverifiedShow Answer

Retailer-sponsored cooperative refers to

Correct AnswerverifiedShow Answer

Retailer refers to

Correct AnswerverifiedShow Answer

A(n) __________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct AnswerverifiedShow Answer

IBM built a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

There are four popular types of franchising: (1) __________, (2) manufacturer-sponsored wholesale franchise systems, (3) service-sponsored retail franchise systems, and (4) service-sponsored franchise systems.

Correct AnswerverifiedShow Answer

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct AnswerverifiedShow Answer

Logistics refers to

Correct AnswerverifiedShow Answer

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

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A direct channel exists where a producer...
View Answer

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There are three major types of contractu...
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