Question 1

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers)  to

Accepted Answer

A)  improve the gripping power of batting or work gloves.
B)  keep baseball caps from sliding off the heads of bald men.
C)  make Formula One race cars more aerodynamic.
D)  serve as a replacement for Velcro's hook-and-loop fasteners.
E)  hold pictures in a photo album without damaging them.F) A) and E)
G) B) and C)

Question 2

Among consumer products, advertising is especially important for

Accepted Answer

A)  durable goods.
B)  specialty products.
C)  nondurable goods.
D)  production goods.
E)  semidurable goods.F) All of the above
G) C) and D)

Question 3

During which stage of the new-product process are audiences allowed to preview actual movies (a sneak preview)  <including examples dates the question> so that changes might be made before they are released to the general public?

Accepted Answer

A)  market testing
B)  business analysis
C)  commercialization
D)  screening and evaluation
E)  concept testingF) A) and C)
G) C) and D)

Question 4

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Accepted Answer

A)  components.
B)  complementary products.
C)  support products.
D)  derived products.
E)  materials.F) A) and D)
G) D) and E)

Question 5

Product mix refers to

Accepted Answer

A)  all of the different product lines offered by an organization.
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand, size, or price.
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)  the entire product category or industry.F) B) and E)
G) B) and D)

Question 6

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus)  that a prospective buyer may not initially want. This type of consumer service is referred to as

Accepted Answer

A)  an unsought product.
B)  a shopping product.
C)  a convenience product.
D)  a specialty product.
E)  a support product.F) A) and B)
G) B) and D)

Question 7

How can a firm use a test market in its new-product development process?

Accepted Answer

Test marketing involves offering actual ...

Question 8

In marketing, __________ is a thought that leads to a product or action.

Accepted Answer

A)  an observation
B)  an inspiration
C)  an innovation
D)  an idea
E)  a perceptionF) C) and D)
G) A) and C)

Question 9

Product refers to

Accepted Answer

A)  a tangible good received in exchange for a person's time and effort.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D)  a thought that leads to an action such as a concept for a new invention.
E)  a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.F) A) and B)
G) B) and C)

Question 10

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will __________ rather than simply what they want.

Accepted Answer

A)  look like
B)  cost them
C)  do for them
D)  feel like
E)  consist of in terms of new featuresF) A) and E)
G) C) and D)

Question 11

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Accepted Answer

A)  development.
B)  Stage-Gate.
C)  idea generation.
D)  business analysis.
E)  screening and evaluation.F) D) and E)
G) A) and B)

Question 12

Products organizations buy that assist in providing other products for resale are referred to as

Accepted Answer

A)  reseller goods.
B)  wholesale goods.
C)  business products.
D)  ancillary products.
E)  retail products.F) A) and D)
G) A) and E)

Question 13

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)  could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)  development
B)  Stage-Gate
C)  idea generation
D)  business analysis
E)  screening and evaluationF) All of the above
G) A) and B)

Question 14

Business analysis refers to the stage of the new-product development process

Accepted Answer

A)  where the target markets are selected and resources are allocated to reach them.
B)  where the target market segments that show potential are selected and those that do not are eliminated.
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)  where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)  that the new product will give back to the firm.
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) A) and C)
G) A) and B)

Question 15

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Accepted Answer

A)  scones with coffee-flavored cream frosting.
B)  an Omega-3 enriched SKU for the Philadelphia cream cheese line.
C)  a carbonated yogurt called Go-Gurt Fizzix.
D)  deep fried chicken skins for people who cannot eat pork.
E)  a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.F) A) and E)
G) B) and D)

Question 16

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) C) and E)
G) D) and E)

Question 17

Cars and appliances are classified as

Accepted Answer

A)  reusable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) B) and E)
G) A) and E)

Question 18

Among business products, which of the following would most likely be considered accessory equipment?

Accepted Answer

A)  copper wiring
B)  a factory
C)  a cleaning service
D)  pneumatic nail gun
E)  ink-jet printer cartridgesF) C) and D)
G) D) and E)

Question 19

Accessory equipment are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms.
B)  tools and office equipment.
C)  buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance, repair, and legal services.F) A) and D)
G) C) and D)

Question 20

Which of the following statements regarding goods is most accurate?

Accepted Answer

A)  In order to be classified as a good, an item must appeal to all five senses.
B)  Music is not considered a good because it only involves a single sense-hearing.
C)  Some goods also have intangible attributes.
D)  To market a good that contains visual attributes, you cannot use an auditory medium.
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses.F) B) and C)
G) All of the above

Exam 10: Developing New Products and Services

In marketing, __________ is a thought that leads to a product or action.

Correct Answer
verified

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will __________ rather than simply what they want.

Correct Answer
verified

Among business products, which of the following would most likely be considered accessory equipment?

Correct Answer
verified

Which of the following statements regarding goods is most accurate?

Correct Answer
verified

Among consumer products, advertising is especially important for

Correct Answer
verified

Accessory equipment are support products that include items such as

Correct Answer
verified

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Correct Answer
verified

Products organizations buy that assist in providing other products for resale are referred to as

Correct Answer
verified

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Correct Answer
verified

Cars and appliances are classified as

Correct Answer
verified

How can a firm use a test market in its new-product development process?

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

During which stage of the new-product process are audiences allowed to preview actual movies (a sneak preview) <including examples dates the question> so that changes might be made before they are released to the general public?

Correct Answer
verified

Product refers to

Correct Answer
verified

Product mix refers to

Correct Answer
verified

Business analysis refers to the stage of the new-product development process

Correct Answer
verified

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Correct Answer
verified

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct Answer
verified

Correct Answer
verified

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

Correct Answer
verified

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as

Correct Answer
verified

Exam 10: Developing New Products and Services

In marketing, __________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will __________ rather than simply what they want.

Correct AnswerverifiedShow Answer

Among business products, which of the following would most likely be considered accessory equipment?

Correct AnswerverifiedShow Answer

Which of the following statements regarding goods is most accurate?

Correct AnswerverifiedShow Answer

Among consumer products, advertising is especially important for

Correct AnswerverifiedShow Answer

Accessory equipment are support products that include items such as

Correct AnswerverifiedShow Answer

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Correct AnswerverifiedShow Answer

Products organizations buy that assist in providing other products for resale are referred to as

Correct AnswerverifiedShow Answer

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

Correct AnswerverifiedShow Answer

Cars and appliances are classified as

Correct AnswerverifiedShow Answer

How can a firm use a test market in its new-product development process?

Correct AnswerverifiedTest marketing involves offering actual ...View AnswerShow Answer

During which stage of the new-product process are audiences allowed to preview actual movies (a sneak preview) <including examples dates the question> so that changes might be made before they are released to the general public?

Correct AnswerverifiedShow Answer

Product refers to

Correct AnswerverifiedShow Answer

Product mix refers to

Correct AnswerverifiedShow Answer

Business analysis refers to the stage of the new-product development process

Correct AnswerverifiedShow Answer

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Correct AnswerverifiedShow Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

Correct AnswerverifiedShow Answer

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
Test marketing involves offering actual ...
View Answer

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