Question 1

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that links the seller and its international operations, is the

Accepted Answer

A)  channels within foreign nations.
B)  channels between nations.
C)  seller's international marketing headquarters.
D)  political forces.
E)  final consumer.F) A) and B)
G) None of the above

Question 2

The two global market entry strategies that represent the least and most risk are __________, respectively.

Accepted Answer

A)  joint venture and licensing
B)  licensing and exporting
C)  licensing and joint venture
D)  direct investment and licensing
E)  exporting and direct investmentF) A) and B)
G) B) and E)

Question 3

Generally speaking, __________ firm markets its existing products and services in other countries the same way it does in its home country.

Accepted Answer

A)  a meganational
B)  an international
C)  a multinational
D)  a transnational
E)  an intranationalF) A) and C)
G) B) and C)

Question 4

The Foreign Corrupt Practices Act

Accepted Answer

A)  makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.
B)  has different levels of punishment based upon the wealth of the host nation.
C)  regulates only the behavior of U.S. businesses conducting business within the United States.
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States.
E)  is a unilateral agreement the United States made with several developing nations.F) B) and E)
G) B) and D)

Question 5

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A)  direct exporting
B)  licensing
C)  cooperative
D)  joint venture
E)  direct investmentF) B) and C)
G) A) and C)

Question 6

The European Union (EU)  has been beneficial to electronic commerce because it is no longer necessary to

Accepted Answer

A)  use multiple languages when settling accounts for purchases made across borders.
B)  continually monitor currency exchange rates among participating nations.
C)  trade with the former Eastern European communist countries.
D)  obey international e-trade regulations.
E)  use the American dollar as the economic standard.F) C) and E)
G) B) and E)

Question 7

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Accepted Answer

Once a company has decided to enter the ...

Question 8

Japanese car safety rules effectively require all automobile replacement parts to be Japanese, and the country has about 11,000 other rules that specify how goods are to be made and marketed. These rules often function as

Accepted Answer

A)  economic infrastructure.
B)  trade barriers.
C)  universal codes.
D)  binding requirements.
E)  targets for bribery.F) A) and E)
G) C) and E)

Question 9

Almost all countries have some division of social class (upper, middle, and lower) . The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country's

Accepted Answer

A)  semiotics.
B)  legal system.
C)  ethnocentricity.
D)  religion.
E)  values.F) A) and D)
G) A) and B)

Question 10

Licensing refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  when a foreign country and a local firm invest together to create a local business.
D)  having a company handle its own exports directly without intermediaries.
E)  exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.F) A) and C)
G) C) and D)

Question 11

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Question 12

Explain why not all nations and regions of the world participate equally in world trade.

Accepted Answer

All nations and regions of the world do ...

Question 13

The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed; and

Accepted Answer

A)  there is a legally binding code of economic conduct.
B)  there is immunity against world recessions.
C)  there are fewer regulatory restrictions on transportation, advertising, and promotion.
D)  there is a common language advantage among EU consumers.
E)  most companies within the EU are engaging in strategic global partnerships.F) C) and D)
G) B) and C)

Question 14

In terms of the global marketplace, there are three primary types of companies: __________ firms, multinational firms, and transnational firms.

Accepted Answer

A)  worldwide
B)  conglomerate
C)  intercontinental
D)  international
E)  cosmopolitanF) A) and D)
G) D) and E)

Question 15

Describe the elements in a global channel of distribution.

Accepted Answer

Figure 7-6 outlines the channel through ...

Question 16

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product adaptation
C)  product customization
D)  product invention
E)  product integrationF) None of the above
G) A) and D)

Question 17

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Accepted Answer

A)  cultural symbols
B)  visual icons
C)  trademarks
D)  brand names
E)  ethnic emblemsF) A) and C)
G) C) and D)

Question 18

Which of the following types of firms would be most likely to use a global marketing strategy?

Accepted Answer

A)  multidomestic
B)  multinational
C)  multicountry
D)  transnational
E)  transborderF) A) and E)
G) None of the above

Question 19

The European Union (EU)  in early 2016 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Accepted Answer

A)  Latvia
B)  Greece
C)  Ireland
D)  Switzerland
E)  EnglandF) C) and E)
G) A) and B)

Question 20

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except

Accepted Answer

A)  economics.
B)  symbols.
C)  values.
D)  languages.
E)  customs.F) All of the above
G) A) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except

Correct Answer
verified

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct Answer
verified

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct Answer
verified

Licensing refers to

Correct Answer
verified

Correct Answer
verified

The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed; and

Correct Answer
verified

In terms of the global marketplace, there are three primary types of companies: __________ firms, multinational firms, and transnational firms.

Correct Answer
verified

The two global market entry strategies that represent the least and most risk are __________, respectively.

Correct Answer
verified

Explain why not all nations and regions of the world participate equally in world trade.

Correct Answer
verified
All nations and regions of the world do ...
View Answer

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Correct Answer
verified

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Describe the elements in a global channel of distribution.

Correct Answer
verified
Figure 7-6 outlines the channel through ...
View Answer

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

The European Union (EU) in early 2016 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Correct Answer
verified

The Foreign Corrupt Practices Act

Correct Answer
verified

Generally speaking, __________ firm markets its existing products and services in other countries the same way it does in its home country.

Correct Answer
verified

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that links the seller and its international operations, is the

Correct Answer
verified

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct Answer
verified

Japanese car safety rules effectively require all automobile replacement parts to be Japanese, and the country has about 11,000 other rules that specify how goods are to be made and marketed. These rules often function as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following except

Correct AnswerverifiedShow Answer

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct AnswerverifiedShow Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct AnswerverifiedOnce a company has decided to enter the ...View AnswerShow Answer

Which of the following types of firms would be most likely to use a global marketing strategy?

Correct AnswerverifiedShow Answer

Licensing refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed; and

Correct AnswerverifiedShow Answer

In terms of the global marketplace, there are three primary types of companies: __________ firms, multinational firms, and transnational firms.

Correct AnswerverifiedShow Answer

The two global market entry strategies that represent the least and most risk are __________, respectively.

Correct AnswerverifiedShow Answer

Explain why not all nations and regions of the world participate equally in world trade.

Correct AnswerverifiedAll nations and regions of the world do ...View AnswerShow Answer

By skillfully using __________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Correct AnswerverifiedShow Answer

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Describe the elements in a global channel of distribution.

Correct AnswerverifiedFigure 7-6 outlines the channel through ...View AnswerShow Answer

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

The European Union (EU) in early 2016 consisted of 28 countries with more than 500 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Correct AnswerverifiedShow Answer

The Foreign Corrupt Practices Act

Correct AnswerverifiedShow Answer

Generally speaking, __________ firm markets its existing products and services in other countries the same way it does in its home country.

Correct AnswerverifiedShow Answer

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that links the seller and its international operations, is the

Correct AnswerverifiedShow Answer

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

Correct AnswerverifiedShow Answer

Japanese car safety rules effectively require all automobile replacement parts to be Japanese, and the country has about 11,000 other rules that specify how goods are to be made and marketed. These rules often function as

Correct AnswerverifiedShow Answer

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Correct Answer
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Once a company has decided to enter the ...
View Answer

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All nations and regions of the world do ...
View Answer

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verified

Correct Answer
verified

Correct Answer
verified
Figure 7-6 outlines the channel through ...
View Answer

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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