Question 1

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Accepted Answer

A)  meeting the expectations of men during the new-car purchasing process is more difficult than meeting those of women.
B)  men make the majority of new-car purchasing decisions.
C)  women and men think differently about the new-car buying experience.
D)  women care more about quality than men.
E)  men care more about price than women.F) B) and D)
G) D) and E)

Question 2

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

Accepted Answer

A)  Believers
B)  Thinkers
C)  Makers
D)  Experiencers
E)  AchieversF) C) and E)
G) A) and B)

Question 3

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values, beliefs, and attitudes play a ce...

Question 4

Temporal effects include

Accepted Answer

A)  the purpose of the purchase.
B)  the presence of other people.
C)  the time of day of the purchase.
D)  the crowding in retail stores.
E)  the consumer's mood while engaged in the purchase.F) C) and D)
G) A) and E)

Question 5

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Survivors
E)  MakersF) C) and D)
G) A) and E)

Question 6

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  comparisonF) D) and E)
G) B) and C)

Question 7

The process of seeing or hearing messages without being aware of them is referred to as

Accepted Answer

A)  selective retention.
B)  subliminal perception.
C)  selective perception.
D)  selective attention.
E)  indifference.F) D) and E)
G) B) and E)

Question 8

Research shows that consumer socialization with respect to brand preferences begins at

Accepted Answer

A)  the age of 2.
B)  the age of 5 when their cognitive skills have developed to understand the concept of money.
C)  the age of 13 when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
D)  the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E)  at any time, though most people change their brand preferences many times during their lifetimes.F) A) and C)
G) A) and E)

Question 9

Motivation refers to

Accepted Answer

A)  the stimulus required to cause a consumer to do something uncharacteristic of himself.
B)  the energizing force that stimulates behavior to satisfy a consumer need.
C)  a person's consistent behaviors or responses to recurring situations.
D)  the way people see themselves and the way they believe others see them.
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) B) and D)
G) None of the above

Question 10

In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called

Accepted Answer

A)  Experiencers.
B)  Achievers.
C)  Believers.
D)  Thinkers.
E)  Innovators.F) A) and C)
G) A) and B)

Question 11

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  psychological effects
E)  antecedent statesF) B) and D)
G) C) and E)

Question 12

The energizing force that stimulates behavior to satisfy a need is referred to as

Accepted Answer

A)  a personality.
B)  an antecedent state.
C)  a motivation.
D)  a cognitive dissonance.
E)  a perception.F) A) and B)
G) None of the above

Question 13

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A)  motivation.
B)  core values.
C)  culture.
D)  perception.
E)  personality.F) A) and C)
G) A) and D)

Question 14

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Accepted Answer

Thinkers and Believers are the two group...

Question 15

An aspiration group is one

Accepted Answer

A)  to which a person belongs and wishes to continue with.
B)  that a person wishes to be a member of or wishes to be identified with.
C)  that a person wishes to maintain a distance from because of differences in values or behaviors.
D)  that a person knows he or she can never really fit into because of basic cultural differences.
E)  that a person feels is significantly above him or her in terms of socioeconomics.F) B) and E)
G) All of the above

Question 16

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) B) and D)
G) B) and C)

Question 17

A(n)  __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Accepted Answer

A)  problem recognition
B)  internal search
C)  external search
D)  purchase task
E)  antecedent stateF) A) and C)
G) C) and E)

Question 18

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

Accepted Answer

A)  cognitive dissonance.
B)  selective retention.
C)  selective comprehension.
D)  stimulus discrimination.
E)  stimulus generalization.F) A) and B)
G) A) and C)

Question 19

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)  recollection search
B)  external search
C)  evaluative criteria
D)  antecedent states
E)  internal searchF) B) and D)
G) All of the above

Question 20

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Accepted Answer

A)  routine response behavior
B)  extended problem solving
C)  simulated selection
D)  integrated problem solving
E)  limited problem solvingF) B) and D)
G) A) and E)

Exam 5: Understanding Consumer Behavior

Explain how attitudes are shaped by our values and beliefs.

Correct Answer
verified
Values, beliefs, and attitudes play a ce...
View Answer

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Correct Answer
verified

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

Correct Answer
verified

Research shows that consumer socialization with respect to brand preferences begins at

Correct Answer
verified

In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called

Correct Answer
verified

The process of seeing or hearing messages without being aware of them is referred to as

Correct Answer
verified

Motivation refers to

Correct Answer
verified

Correct Answer
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Temporal effects include

Correct Answer
verified

A person's consistent behaviors or responses to recurring situations is referred to as

Correct Answer
verified

An aspiration group is one

Correct Answer
verified

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Correct Answer
verified

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Correct Answer
verified

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct Answer
verified

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

Correct Answer
verified

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct Answer
verified

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Correct Answer
verified
Thinkers and Believers are the two group...
View Answer

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct Answer
verified

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues, beliefs, and attitudes play a ce...View AnswerShow Answer

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Edison noticed that prices at a new video game rental website were lower than those at most of the other gaming websites or retail stores such as Game Stop. He is exhibiting

Correct AnswerverifiedShow Answer

Research shows that consumer socialization with respect to brand preferences begins at

Correct AnswerverifiedShow Answer

In the VALS framework, those consumers who are practical and who value durability and functionality in products over styling and newness are called

Correct AnswerverifiedShow Answer

The process of seeing or hearing messages without being aware of them is referred to as

Correct AnswerverifiedShow Answer

Motivation refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Temporal effects include

Correct AnswerverifiedShow Answer

A person's consistent behaviors or responses to recurring situations is referred to as

Correct AnswerverifiedShow Answer

An aspiration group is one

Correct AnswerverifiedShow Answer

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Correct AnswerverifiedShow Answer

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Correct AnswerverifiedShow Answer

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

The VALS system seeks to explain why and how consumers make purchase decisions. Consumers motivated by ideals are guided by knowledge and principle. Explain the difference between Thinkers and Believers.

Correct AnswerverifiedThinkers and Believers are the two group...View AnswerShow Answer

"Which brand of smartphone does my roommate own?" would be a question asked during the __________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct AnswerverifiedShow Answer

Correct Answer
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Values, beliefs, and attitudes play a ce...
View Answer

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Thinkers and Believers are the two group...
View Answer

Correct Answer
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Correct Answer
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