Question 1

Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store. This is an example of

Accepted Answer

A)  supplier management.
B)  customer valuation.
C)  societal marketing.
D)  market aggregation.
E)  relationship marketing.F) A) and D)
G) A) and C)

Question 2

All of the following are factors required for marketing to occur except

Accepted Answer

A)  a desire and ability on the part of two or more parties (individuals or organizations)  to be satisfied.
B)  something to exchange between two or more parties (individuals or organizations) .
C)  two or more parties (individuals or organizations)  with the same wants.
D)  two or more parties (individuals or organizations)  with unsatisfied needs.
E)  a way for the parties (individuals or organizations)  to communicate.F) A) and B)
G) B) and E)

Question 3

All of the following are aspects of Trader Joe's customer experience except

Accepted Answer

A)  it has a large and expensive research and development facility.
B)  it offers unusual food products not available from other retailers.
C)  it stocks yuppie-friendly staples on its shelves.
D)  it sets low prices by offering its own brands, not national ones.
E)  it provides rare employee "engagement" to help customers.F) A) and B)
G) A) and C)

Question 4

Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place
E)  productionF) C) and D)
G) A) and B)

Question 5

Mark Zuckerberg is a co-founder of the social networking website called

Accepted Answer

A)  Pinterest.
B)  Groupon.
C)  LinkedIn.
D)  Facebook.
E)  Twitter.F) None of the above
G) A) and E)

Question 6

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Accepted Answer

A)  the profit motive since aging baby boomers are a large, profitable market
B)  the social responsibility concept
C)  the necessity of matching competitors' actions
D)  new regulatory Medicare mandates as a result of the Affordable Care Act
E)  the mandate by its industry's code of ethicsF) C) and E)
G) None of the above

Question 7

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

Accepted Answer

A)  a market segment.
B)  a target market.
C)  a customer base.
D)  an ultimate consumer.
E)  a preferred customer.F) None of the above
G) C) and D)

Question 8

Which of the following products failed in the marketplace because of perceived limited usefulness for consumers?

Accepted Answer

A)  Life is Good T-shirts
B)  Apple Newton
C)  Bell bicycle helmets
D)  3M Post-it Flag+Highlighter
E)  Dr. Care toothpasteF) C) and D)
G) B) and E)

Question 9

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

Accepted Answer

A marketing program integrates the marke...

Question 10

Four factors are required for marketing to occur: (1)  two or more parties (individuals or organizations)  with unsatisfied needs; (2)  __________; (3)  a way for the parties to communicate; and (4)  something to exchange.

Accepted Answer

A)  a healthy competitive environment
B)  government approval
C)  an affordable and actionable advertising campaign
D)  a desire and ability on their part to be satisfied
E)  an ability to see hidden potential within an environmental forceF) All of the above
G) C) and D)

Question 11

The __________ concept means that an organization strives to satisfy consumer needs while achieving its goals.

Accepted Answer

A)  marketing
B)  sales
C)  production
D)  societal benefit
E)  customer relationshipF) A) and C)
G) C) and D)

Question 12

For a company that offers products such as the Cool Mint Chocolate Clif bar, a market refers to

Accepted Answer

A)  people with a similar want for a particular product or service.
B)  people with both the desire and ability to buy a specific offering.
C)  the central location for all buying and selling of products and services.
D)  an open space or covered building where vendors convene to sell their offerings.
E)  the free operation of supply and demand.F) B) and D)
G) A) and E)

Question 13

To avoid new-product failure, new-product expert Robert M. McMath suggests

Accepted Answer

A)  implementing a regional rather than a nationwide rollout of a new product.
B)  building a hierarchical organizational structure so that more people have a chance to spot product problems.
C)  focusing on customer benefits and learning from the past.
D)  increasing the marketing budget, since "success comes to those who can outspend the competition."
E)  releasing several different versions of a new product at the same time to see which one is most successful.F) B) and E)
G) B) and C)

Question 14

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day. This creates both __________ and __________ utilities.

Accepted Answer

A)  form; place
B)  form; time
C)  place; time
D)  time; possession
E)  form; possessionF) A) and C)
G) B) and C)

Question 15

All of the following are current or prospective distribution channels for Chobani yogurt except

Accepted Answer

A)  convenience stores.
B)  drugstores.
C)  mass merchandisers.
D)  supermarkets.
E)  vending machines.F) D) and E)
G) A) and C)

Question 16

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

Accepted Answer

A quality answer will include multiple t...

Question 17

What four factors are required for marketing to occur?

Accepted Answer

For marketing to occur, four factors are...

Question 18

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry. Define customer value. In what ways do you think the Apple iPhone provides value for its customers?

Accepted Answer

Customer value is the unique combination...

Question 19

Customer experience refers to

Accepted Answer

A)  the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
B)  the links an organization has to its customers for their mutual long-term benefits.
C)  the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
D)  the internal response that customers have to all aspects of an organization and its offerings.
E)  the activities in which a firm participates to create a positive buying experience for customers.F) A) and E)
G) A) and D)

Question 20

In marketing, the idea of exchange refers to

Accepted Answer

A)  the negotiation phase between the manufacturer and the seller.
B)  the financial remuneration (monetary payment)  for a product or service.
C)  the trade of things of value between buyer and seller so that each is better off after the trade.
D)  the bartering of products and services between nongovernmental organizations or individuals.
E)  the practice of swapping products and services for other products and services rather than for money.F) C) and D)
G) B) and C)

Exam 1: Creating Customer Relationships and Value Through Marketing

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

Correct Answer
verified

Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?

Correct Answer
verified

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry. Define customer value. In what ways do you think the Apple iPhone provides value for its customers?

Correct Answer
verified
Customer value is the unique combination...
View Answer

The __________ concept means that an organization strives to satisfy consumer needs while achieving its goals.

Correct Answer
verified

All of the following are aspects of Trader Joe's customer experience except

Correct Answer
verified

To avoid new-product failure, new-product expert Robert M. McMath suggests

Correct Answer
verified

All of the following are current or prospective distribution channels for Chobani yogurt except

Correct Answer
verified

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct Answer
verified

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

Correct Answer
verified

In marketing, the idea of exchange refers to

Correct Answer
verified

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

Correct Answer
verified
A quality answer will include multiple t...
View Answer

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day. This creates both and utilities.

Correct Answer
verified

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

Correct Answer
verified
A marketing program integrates the marke...
View Answer

All of the following are factors required for marketing to occur except

Correct Answer
verified

For a company that offers products such as the Cool Mint Chocolate Clif bar, a market refers to

Correct Answer
verified

Correct Answer
verified

Which of the following products failed in the marketplace because of perceived limited usefulness for consumers?

Correct Answer
verified

Customer experience refers to

Correct Answer
verified

What four factors are required for marketing to occur?

Correct Answer
verified
For marketing to occur, four factors are...
View Answer

Mark Zuckerberg is a co-founder of the social networking website called

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.

Correct AnswerverifiedShow Answer

Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?

Correct AnswerverifiedShow Answer

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry. Define customer value. In what ways do you think the Apple iPhone provides value for its customers?

Correct AnswerverifiedCustomer value is the unique combination...View AnswerShow Answer

The __________ concept means that an organization strives to satisfy consumer needs while achieving its goals.

Correct AnswerverifiedShow Answer

All of the following are aspects of Trader Joe's customer experience except

Correct AnswerverifiedShow Answer

To avoid new-product failure, new-product expert Robert M. McMath suggests

Correct AnswerverifiedShow Answer

All of the following are current or prospective distribution channels for Chobani yogurt except

Correct AnswerverifiedShow Answer

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

Correct AnswerverifiedShow Answer

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

Correct AnswerverifiedShow Answer

In marketing, the idea of exchange refers to

Correct AnswerverifiedShow Answer

Add your own personal experience and creativity to what you have learned about marketing. Formulate a plan to assess the needs of either (1) students who have too many textbooks to carry to and from class or (2) executives who are too busy to keep up with the latest information in their field.

Correct AnswerverifiedA quality answer will include multiple t...View AnswerShow Answer

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day. This creates both __________ and __________ utilities.

Correct AnswerverifiedShow Answer

Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.

Correct AnswerverifiedA marketing program integrates the marke...View AnswerShow Answer

All of the following are factors required for marketing to occur except

Correct AnswerverifiedShow Answer

For a company that offers products such as the Cool Mint Chocolate Clif bar, a market refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following products failed in the marketplace because of perceived limited usefulness for consumers?

Correct AnswerverifiedShow Answer

Customer experience refers to

Correct AnswerverifiedShow Answer

What four factors are required for marketing to occur?

Correct AnswerverifiedFor marketing to occur, four factors are...View AnswerShow Answer

Mark Zuckerberg is a co-founder of the social networking website called

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Customer value is the unique combination...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A quality answer will include multiple t...
View Answer

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day. This creates both and utilities.

Correct Answer
verified

Correct Answer
verified
A marketing program integrates the marke...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
For marketing to occur, four factors are...
View Answer

Correct Answer
verified