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Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

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Question 31

Multiple Choice

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StuffDOT is a

A) wiki.
B) virtual game world.
C) virtual social world.
D) blog.
E) social network.

F) A) and C)
G) All of the above

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Question 32

Multiple Choice

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In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as __________,whereas the degree to which a person's thoughts,feelings,likes,and dislikes are made public is referred to as __________.

A) self-disclosure; media richness
B) emotional value; social degree
C) media richness; self-disclosure
D) social degree; emotional value
E) media richness; user-generated content

F) C) and E)
G) A) and D)

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Question 33

Multiple Choice

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To generate traffic to a Facebook page for a brand,what is another mode of advertising on Facebook?

Which of the following statements about user-generated content (UGC) is most accurate?

Social media can be classified based on __________ and __________.

New performance measures are emerging in an effort to find an ideal one for social media advertising that

Marketers can use one of two communication strategies: The first strategy uses Facebook pages and YouTube channels,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

Smart systems are

Epicurious is a website where recipes are posted by the site owner and individual cooks.Using a "four-fork" rating system,users rate and comment on these recipes for ease or difficulty in preparation,the taste of the finished dish,and whether or not they would use the recipe again.Epicurious is most likely what type of social media website?

All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands except which?

What is the primary purpose of LinkedIn?

In a recent survey of small-business owners,41 percent see __________ as potentially beneficial to their company-more than twice that for the other major social networks discussed in the textbook.

A website whose content is created and edited by the ongoing collaboration of end users is known as

Online content created by an individual outside of a professional organization without a commercial market in mind is a criterion of

The social media website open to anyone age 13 and over where users may create a personal profile; add other users as friends; and exchange comments,photos,videos,and "likes" with them is known as

Recently,Facebook made all of the following changes to its mobile capabilities except which?

Social media advertising is helpful to brand managers because consumers are

As a performance measure for social networks,the click-through rate is

________ marketing is evolving quickly and is expected to have immediate applications in health monitoring and fitness,home security and comfort,and automobile safety.

Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion,which consisted of an opportunity to go to Miami for a chance to win $75,000?