Question 1

Consumers often use the prices of __________ items,such as a can of Coke,to form an overall impression of the store's prices.

Accepted Answer

A)   benchmark
B)   stoplight
C)   point-of-purchase
D)   value-based
E)   loss-leaderF) B) and D)
G) B) and E)

Question 2

Why are vending machine prices often higher than those in a retail store?

Accepted Answer

Vending machine maintenance,op...

Question 3

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twins birthday,student loans,from my cat to yours,and many other unique occasions.This is an example of the __________ that the Hallmark retailer carries.

Accepted Answer

A)   depth of product line
B)   breadth of product line
C)   height of product line
D)   length of product line
E)   width of product lineF) C) and D)
G) A) and B)

Question 4

The West Edmonton Mall in Alberta,Canada,is a conglomerate of more than 800 stores,the world's largest indoor amusement park,more than 100 restaurants,a movie complex,and two hotels.This retail complex is the largest example of

Accepted Answer

A)   a regional shopping center.
B)   an urban microcenter.
C)   a megaplex.
D)   a hypermarket.
E)   a supercenter.F) A) and B)
G) A) and D)

Question 5

Ford dealerships represent which type of franchise?

Accepted Answer

A)   business-format franchise
B)   manufacturing franchise
C)   general service franchise
D)   product-distribution franchise
E)   business franchise ventureF) B) and C)
G) All of the above

Question 6

Coal,lumber,and chemicals,which are sold in extremely large quantities,are traditionally sold by which type of wholesaler?

Accepted Answer

A)   cash and carry wholesalers
B)   rack jobbers
C)   truck jobbers
D)   general merchandise wholesalers
E)   drop shippersF) C) and E)
G) C) and D)

Question 7

Regional shopping center refers to a

Accepted Answer

A)   retail cluster in a downtown area.
B)   retail location that typically has one primary store and about 20 to 40 smaller outlets, and serves a population base of about 100,000.
C)   cluster of stores that serves people who are within a 5- to 10-minute drive and serves a population base of under 30,000.
D)   group of 50 to 150 stores that typically attracts customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores.
E)   retail cluster of stores in uptown areas.F) D) and E)
G) A) and B)

Question 8

All of the following are forms of nonstore retailing except which?

Accepted Answer

A)   direct selling
B)   television home shopping
C)   factory outlets
D)   online retailing
E)   telemarketingF) C) and D)
G) B) and C)

Question 9

Which of the following statements regarding QVC is most accurate?

Accepted Answer

A)   QVC broadcasts 12 hours a day 365 days a year.
B)   QVC reaches more than 198 million homes in the United States, United Kingdom, Germany, Italy, and Japan.
C)   QVC never offers the same product two days in a row.
D)   QVC sells all its items by dropping the price to $1..00, regardless of the product value, if it is not sold in one day.
E)   QVC entices customers to "stay tuned" by offering free products to random callers.F) D) and E)
G) A) and B)

Question 10

Briefly describe the three ways retail outlets can be classified.

Accepted Answer

Retail outlets can be classified in thre...

Exam 13: Retailing and Wholesaling

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twins birthday,student loans,from my cat to yours,and many other unique occasions.This is an example of the __________ that the Hallmark retailer carries.

Correct Answer
verified

Briefly describe the three ways retail outlets can be classified.

Correct Answer
verified
Retail outlets can be classified in thre...
View Answer

Consumers often use the prices of __________ items,such as a can of Coke,to form an overall impression of the store's prices.

Correct Answer
verified

Ford dealerships represent which type of franchise?

Correct Answer
verified

Which of the following statements regarding QVC is most accurate?

Correct Answer
verified

Regional shopping center refers to a

Correct Answer
verified

The West Edmonton Mall in Alberta,Canada,is a conglomerate of more than 800 stores,the world's largest indoor amusement park,more than 100 restaurants,a movie complex,and two hotels.This retail complex is the largest example of

Correct Answer
verified

Why are vending machine prices often higher than those in a retail store?

Correct Answer
verified
Vending machine maintenance,op...
View Answer

Coal,lumber,and chemicals,which are sold in extremely large quantities,are traditionally sold by which type of wholesaler?

Correct Answer
verified

All of the following are forms of nonstore retailing except which?

Correct Answer
verified

Exam 13: Retailing and Wholesaling

Your local Hallmark retailer carries thousands of greeting cards.You can find cards for a twins birthday,student loans,from my cat to yours,and many other unique occasions.This is an example of the __________ that the Hallmark retailer carries.

Correct AnswerverifiedShow Answer

Briefly describe the three ways retail outlets can be classified.

Correct AnswerverifiedRetail outlets can be classified in thre...View AnswerShow Answer

Consumers often use the prices of __________ items,such as a can of Coke,to form an overall impression of the store's prices.

Correct AnswerverifiedShow Answer

Ford dealerships represent which type of franchise?

Correct AnswerverifiedShow Answer

Which of the following statements regarding QVC is most accurate?

Correct AnswerverifiedShow Answer

Regional shopping center refers to a

Correct AnswerverifiedShow Answer

The West Edmonton Mall in Alberta,Canada,is a conglomerate of more than 800 stores,the world's largest indoor amusement park,more than 100 restaurants,a movie complex,and two hotels.This retail complex is the largest example of

Correct AnswerverifiedShow Answer

Why are vending machine prices often higher than those in a retail store?

Correct AnswerverifiedVending machine maintenance,op...View AnswerShow Answer

Coal,lumber,and chemicals,which are sold in extremely large quantities,are traditionally sold by which type of wholesaler?

Correct AnswerverifiedShow Answer

All of the following are forms of nonstore retailing except which?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Retail outlets can be classified in thre...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Vending machine maintenance,op...
View Answer

Correct Answer
verified

Correct Answer
verified