Exam 12: Managing Marketing Channels and Supply Chains

A) the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B) the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C) using large cargo containers that will be loaded onto trucks and then barges or ships that sail from port to port and then unloaded back onto trucks for final transport and delivery.
D) a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store.
E) the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.

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A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative

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The four customer service factors are as...

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A) direct marketing channels.
B) indirect marketing channels.
C) multimedia marketing channels.
D) virtual marketing channels.
E) personal selling.

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A) a transactional
B) a logistical
C) a facilitating
D) a risk-taking
E) an assorting

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A) the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers.
B) organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of-consumption to satisfy customer requirements.
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D) an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
E) a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.

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A) grading
B) sorting
C) risk-taking
D) marketing
E) assorting

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A) are only a few large manufacturers but many small retailers.
B) are low-cost, low unit volume goods.
C) is too large an inventory to be carried by wholesalers.
D) are many small manufacturers and many small retailers.
E) are many manufacturers with a limited inventory competing for a small group of retailers.

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Total logistics cost includes expenses a...

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A) cross-channel marketer.
B) multichannel marketer.
C) industrial marketer.
D) direct marketer.
E) remarketer.

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A) An agent
B) A retailer
C) A wholesaler
D) A distributor
E) A broker

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A) While it is important to drive down logistics costs, all channel members must equally benefit financially or the chain will not function effectively.
B) Speed of delivery must be measured against increased savings in warehousing.
C) While it is important to drive down logistics costs, customer buying requirements must be a part of the equation.
D) The need for multiple carriers always results in lower profit margins and therefore should be avoided.
E) The choice of intermediaries should be made on their ability to perform their tasks appropriately even if additional costs must be passed on to the consumer.

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A) buying and selling.
B) assorting, sorting, and storing.
C) financing, grading, and marketing information and research.
D) risk-taking.
E) transportation.

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A) customer service
B) supplier service
C) wholesaler service
D) retailer service
E) stakeholder service

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A) The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B) The most common form of supply chain is the collaborative-response efficiency strategy.
C) In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
D) The longer the supply chain, the greater the economies of scale and the better the profit margin.
E) Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.

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A) a service-sponsored retail franchise system.
B) a retailer-sponsored cooperative.
C) an administered vertical marketing system.
D) a manufacturer-sponsored retail franchise system.
E) a wholesaler-sponsored voluntary chain.

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A) He should develop an administered vertical marketing system.
B) He should establish a corporate vertical marketing system.
C) He should open branch offices around the country to provide the exposure he needs.
D) He should establish a wholesaler-sponsored voluntary chain.
E) He should establish a service-sponsored retail franchise system.

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A) Focus more on minimizing required inventory costs.
B) Focus more on minimizing required transportation costs.
C) Minimize the sum of inventory and transportation costs.
D) Maximize the difference between required inventory and transportation costs.
E) Set a level of transportation costs and minimize the required inventory costs.

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