Question 1

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

A)   it is the most common form of distribution intensity.
B)   it eliminates channel conflict.
C)   it is usually chosen for convenience.
D)   it has market coverage benefits.
E)   it limits head-to-head competition for an identical product.F) A) and C)
G) C) and D)

Question 2

When you order a sweater from an L.L.Bean mail order catalog,what type of marketing channel are you and the company using?

Accepted Answer

A)   cash and carry marketing channel
B)   intensive distribution channel
C)   selective distribution channel
D)   indirect marketing channel
E)   direct marketing channelF) B) and E)
G) A) and E)

Question 3

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Accepted Answer

A)   profitability.
B)   convenience.
C)   quality.
D)   brand name recognition.
E)   availability.F) B) and D)
G) A) and E)

Question 4

Any intermediary between a manufacturer and end-user markets is referred to as a

Accepted Answer

A)   retailer.
B)   middleman.
C)   wholesaler.
D)   broker.
E)   distributor.F) A) and D)
G) A) and C)

Question 5

A vendor-managed inventory system is an

Accepted Answer

A)   inventory supply system that operates with very low inventories and requires fast on-time delivery.
B)   inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers its inventory investment, improves customer service levels, and reduces logistic expenses.
D)   inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers.
E)   inventory system that guarantees delivery within 48 hours, granting price reductions of 1 percent per hour if a shipment is delayed.F) A) and B)
G) A) and C)

Question 6

Vertical conflict is conflict that occurs between

Accepted Answer

A)   two members in the same level of a marketing channel.
B)   two different levels in a marketing channel.
C)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)   a firm's and its customers' goals.
E)   two producers of the same product vying for the same distribution channel members.F) B) and E)
G) None of the above

Question 7

Convenience in a supply chain refers to the concept that

Accepted Answer

A)   there should be a minimum of effort on the part of the buyer in doing business with the supplier.
B)   all products or services should be available 24 hours a day, 7 days a week, and 365 days a year.
C)   all tasks required to make an exchange are the sole responsibility of the supplier.
D)   an exchange requires equal effort by both the buyer and supplier.
E)   all logistical services are provided by a supplier network.F) C) and D)
G) B) and D)

Question 8

Extending credit to customers is an example of a __________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   buying
E)   risk-takingF) D) and E)
G) C) and E)

Question 9

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 10

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk-taking,they are performing __________ functions.

Accepted Answer

A)   logistical
B)   merchandising
C)   facilitating
D)   implementation
E)   transactionalF) A) and D)
G) C) and D)

Question 11

Goodyear Tire dealers became irate when Goodyear Tire Co.decided to sell its brands through Sears,Walmart,and Sam's Club.Many switched to competing tire makers.This is an example of

Accepted Answer

A)   corporate conflict.
B)   vertical conflict.
C)   horizontal conflict.
D)   administered conflict.
E)   contractual conflict.F) A) and B)
G) All of the above

Question 12

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest,easiest,and most enjoyable shopping experience possible.

Accepted Answer

A)   transform book buying
B)   build web-buying services
C)   change purchases of consumer goods
D)   change Amazon's web page
E)   ensure Amazon was transformedF) C) and D)
G) B) and C)

Question 13

Channel Sales and Profit Marketing Dashboard 
-Which of the channels shown in the Channel Sales and Profit Marketing Dashboard represents the least profit to the manufacturer?

Accepted Answer

A)   furniture store chains
B)   independent furniture stores
C)   department store chains
D)   mass merchandisers
E)   warehouse clubsF) None of the above
G) A) and B)

Question 14

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Accepted Answer

A)   service-sponsored retail system
B)   administered cooperative system
C)   retailer-sponsored cooperative
D)   manufacturer-sponsored cooperative
E)   wholesaler-sponsored voluntary chainF) A) and D)
G) B) and E)

Question 15

The three major types of vertical marketing systems are administered,corporate,and

Accepted Answer

A)   integrated.
B)   cooperative.
C)   delegated.
D)   manufacturer-dominated.
E)   contractual.F) All of the above
G) A) and D)

Question 16

The three degrees of distribution density are

Accepted Answer

A)   intensive, extensive, and selective.
B)   extensive, concentrated, and selective.
C)   intensive, exclusive, and selective.
D)   extensive, pervasive, and concentrated.
E)   concentrated, exclusive, and intensive.F) B) and E)
G) C) and E)

Question 17

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Accepted Answer

A)   franchising.
B)   service-oriented voluntary chains.
C)   channel-dominated voluntary chains.
D)   distributorship cooperatives.
E)   reseller marketing.F) All of the above
G) B) and C)

Question 18

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,and in racks in car washes where customers who are waiting for their cars can browse and purchase cards.This is an example of which type of marketing channel strategy?

Accepted Answer

A)   a strategic channel alliance
B)   multichannel distribution
C)   parallel distribution
D)   dual distribution
E)   direct distributionF) B) and D)
G) B) and E)

Question 19

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   selective distribution
D)   exclusive distribution
E)   private label distributionF) A) and E)
G) B) and D)

Question 20

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Accepted Answer

A)   corporate vertical marketing system
B)   wholesaler-sponsored voluntary chain
C)   retailer-sponsored cooperative
D)   franchise system
E)   administered vertical marketing systemF) None of the above
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

The three degrees of distribution density are

Correct Answer
verified

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard represents the least profit to the manufacturer?

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest,easiest,and most enjoyable shopping experience possible.

Correct Answer
verified

Convenience in a supply chain refers to the concept that

Correct Answer
verified

A vendor-managed inventory system is an

Correct Answer
verified

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Correct Answer
verified

Extending credit to customers is an example of a __________ function.

Correct Answer
verified

The three major types of vertical marketing systems are administered,corporate,and

Correct Answer
verified

When you order a sweater from an L.L.Bean mail order catalog,what type of marketing channel are you and the company using?

Correct Answer
verified

Vertical conflict is conflict that occurs between

Correct Answer
verified

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Correct Answer
verified

Goodyear Tire dealers became irate when Goodyear Tire Co.decided to sell its brands through Sears,Walmart,and Sam's Club.Many switched to competing tire makers.This is an example of

Correct Answer
verified

Any intermediary between a manufacturer and end-user markets is referred to as a

Correct Answer
verified

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Correct Answer
verified

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk-taking,they are performing __________ functions.

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct Answer
verified

Correct Answer
verified

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard represents the least profit to the manufacturer?

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Amazon.com was started with a simple idea: Use the Internet to ______________ into the fastest,easiest,and most enjoyable shopping experience possible.

Correct AnswerverifiedShow Answer

Convenience in a supply chain refers to the concept that

Correct AnswerverifiedShow Answer

A vendor-managed inventory system is an

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Correct AnswerverifiedShow Answer

Extending credit to customers is an example of a __________ function.

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are administered,corporate,and

Correct AnswerverifiedShow Answer

When you order a sweater from an L.L.Bean mail order catalog,what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

Vertical conflict is conflict that occurs between

Correct AnswerverifiedShow Answer

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Correct AnswerverifiedShow Answer

Goodyear Tire dealers became irate when Goodyear Tire Co.decided to sell its brands through Sears,Walmart,and Sam's Club.Many switched to competing tire makers.This is an example of

Correct AnswerverifiedShow Answer

Any intermediary between a manufacturer and end-user markets is referred to as a

Correct AnswerverifiedShow Answer

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk-taking,they are performing __________ functions.

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and

Correct AnswerverifiedShow Answer

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verified

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verified
Total logistics cost includes expenses a...
View Answer

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