Question 1

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) A) and B)
G) B) and E)

Question 2

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)   inventory management.
B)   dependability.
C)   communication.
D)   reverse logistics.
E)   accountability.F) A) and D)
G) None of the above

Question 3

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and

Accepted Answer

A)   honest and accurate pricing.
B)   quality products.
C)   safe delivery.
D)   a well-informed delivery staff.
E)   product warranties.F) B) and D)
G) C) and E)

Question 4

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use __________ supply chain to meet these requirements.

Accepted Answer

A)   an integrated
B)   an efficient
C)   a harmonized
D)   a responsive
E)   a multitieredF) A) and B)
G) B) and D)

Question 5

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A)   does not fall under the jurisdiction of any federal regulatory agency.
B)   owns several of the entities that would make up the traditional marketing channel.
C)   has eliminated economies of scale.
D)   has achieved a high level of social responsibility.
E)   uses outsourcing for all component parts and materials.F) A) and E)
G) A) and C)

Question 6

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 7

In marketing,__________ describes the number of stores in a geographical area.

Accepted Answer

A)   density
B)   breadth
C)   depth
D)   mass
E)   concentrationF) All of the above
G) B) and D)

Question 8

A retailer is

Accepted Answer

A)   an intermediary that sells only to other intermediaries.
B)   any intermediary between a manufacturer and industrial markets.
C)   an intermediary that sells to other distributors.
D)   an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E)   an intermediary that sells to consumers.F) None of the above
G) All of the above

Question 9

Total logistics cost refers to

Accepted Answer

A)   the design, installation, and maintenance of in-store displays, cabinets, and freestanding promotional materials for retail outlets.
B)   expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C)   expenditures associated with the clerical or bookkeeping side of the procurement process, which include purchase, design, and maintenance of the EDI system.
D)   expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E)   expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.F) A) and E)
G) A) and D)

Question 10

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Accepted Answer

A)   horizontal conflict.
B)   corporate conflict.
C)   vertical conflict.
D)   lateral conflict.
E)   contractual conflict.F) B) and D)
G) A) and C)

Question 11

An agent is

Accepted Answer

A)   any intermediary with legal authority to act on behalf of the manufacturer but who does not take title to products.
B)   independent firms or individuals whose principal function is to transport goods.
C)   any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them.
D)   a manufacturer's paid representative and acting voice in initial sales transactions.
E)   a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) D) and E)
G) A) and B)

Question 12

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Accepted Answer

A)   dual distribution.
B)   cooperative distribution.
C)   an integrated channel alliance.
D)   a multichannel venture.
E)   a strategic channel alliance.F) A) and B)
G) A) and C)

Question 13

Replenishment time refers to

Accepted Answer

A)   the time lag from the inception of an idea until its initial commercialization.
B)   the time between the ordering of an item and when it is received and ready for use or sale.
C)   the time between the commercialization of a product and general acceptance of the product as no longer "new."
D)   the time lag between a new product entering the market and the market entry of the product's first competitor.
E)   the time between initial new-product promotion and product launch.F) C) and D)
G) All of the above

Question 14

Selective distribution refers to

Accepted Answer

A)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
B)   the distribution of products or services in markets where there are currently no other competitors.
C)   the distribution of products or services where the producer owns the entire channel of distribution.
D)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
E)   the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) A) and E)
G) A) and D)

Question 15

Items such as large household appliances that require installation,delivery,and credit demonstrate the buyer requirement of

Accepted Answer

A)   information.
B)   convenience.
C)   variety.
D)   pre- or postsale services.
E)   adaptability.F) None of the above
G) A) and E)

Question 16

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers,and about 10 of those have been involved since the initial design phase.Bombardier is an example of a

Accepted Answer

A)   product champion.
B)   channel general.
C)   channel director.
D)   channel coordinator.
E)   channel captain.F) B) and C)
G) A) and B)

Question 17

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Accepted Answer

A)   reverse materials handling
B)   reverse logistics
C)   cause-related marketing
D)   vendor-managed inventory
E)   materials transformationF) A) and E)
G) D) and E)

Question 18

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   selective distribution
D)   exclusive distribution
E)   private label distributionF) None of the above
G) C) and D)

Question 19

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)   Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods.
B)   Corporate vertical marketing systems can incorporate both forward and backward integration.
C)   Corporate vertical marketing systems increase distribution costs.
D)   Corporate vertical marketing systems increase investment increases but decrease fixed costs.
E)   Corporate vertical marketing systems are only effective with low-end consumer products.F) C) and D)
G) B) and E)

Question 20

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Accepted Answer

A)   strategic distribution.
B)   distribution management.
C)   a supply chain.
D)   value chain optimization.
E)   logistics.F) B) and E)
G) D) and E)

Exam 12: Managing Marketing Channels and Supply Chains

Total logistics cost refers to

Correct Answer
verified

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Correct Answer
verified

In marketing,__________ describes the number of stores in a geographical area.

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Correct Answer
verified

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and

Correct Answer
verified

Selective distribution refers to

Correct Answer
verified

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Items such as large household appliances that require installation,delivery,and credit demonstrate the buyer requirement of

Correct Answer
verified

An agent is

Correct Answer
verified

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Correct Answer
verified

Correct Answer
verified

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct Answer
verified

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Correct Answer
verified

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Correct Answer
verified

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use __________ supply chain to meet these requirements.

Correct Answer
verified

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct Answer
verified

A retailer is

Correct Answer
verified

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Correct Answer
verified

Replenishment time refers to

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Total logistics cost refers to

Correct AnswerverifiedShow Answer

When a firm tries to place its products or services in as many outlets as possible,the density of distribution is referred to as

Correct AnswerverifiedShow Answer

In marketing,__________ describes the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and

Correct AnswerverifiedShow Answer

Selective distribution refers to

Correct AnswerverifiedShow Answer

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Items such as large household appliances that require installation,delivery,and credit demonstrate the buyer requirement of

Correct AnswerverifiedShow Answer

An agent is

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct AnswerverifiedShow Answer

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Correct AnswerverifiedShow Answer

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

Correct AnswerverifiedShow Answer

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use __________ supply chain to meet these requirements.

Correct AnswerverifiedShow Answer

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct AnswerverifiedShow Answer

A retailer is

Correct AnswerverifiedShow Answer

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Correct AnswerverifiedShow Answer

Replenishment time refers to

Correct AnswerverifiedShow Answer

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There are three major types of contractu...
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