Question 1

Services are defined as

Accepted Answer

A)   the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)   the activities provided to complement a tangible good, such as technical support for a computer.
C)   the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D)   any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)   the human (nonmechanical)  component that is part of the manufacturing process.F) C) and E)
G) B) and C)

Question 2

Why is inventory of services different from that of products?

Accepted Answer

A)   Time is less important to customers of services than customers of products.
B)   Only service inventory can be reduced through more efficient movement of products.
C)   There are larger costs associated with the handling of service inventory.
D)   Unlike goods providers, the service provider is often unavailable when there is a demand for the service.
E)   Service inventory costs are related to idle production capacity rather than storage or perishability.F) None of the above
G) A) and C)

Question 3

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Accepted Answer

A)   a tying arrangement.
B)   reciprocity.
C)   strategic alliance demand.
D)   relationship marketing.
E)   derived demand.F) B) and E)
G) All of the above

Question 4

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as

Accepted Answer

A)   an unsought product.
B)   a shopping product.
C)   a convenience product.
D)   a specialty product.
E)   a support product.F) All of the above
G) B) and E)

Question 5

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A)   cognitive intelligence
B)   vision
C)   knowledge of past experiences
D)   five senses
E)   emotional intelligenceF) A) and B)
G) A) and D)

Question 6

The inventory costs of services include

Accepted Answer

A)   equipment and training costs.
B)   management and material costs.
C)   service delivery and spoilage costs.
D)   salary of service provider and equipment costs.
E)   service provider wages and training costs.F) A) and E)
G) B) and C)

Question 7

Durable goods emphasize which of the following elements of the promotional mix?

Accepted Answer

A)   sales promotion
B)   personal selling
C)   advertising
D)   public relations
E)   direct marketingF) A) and E)
G) C) and D)

Question 8

The two basic components of a customer's evaluation of a service are

Accepted Answer

A)   expectations and customer contact.
B)   expectations and experience.
C)   intangibility and inconsistency.
D)   experience and credence.
E)   inconsistency and inseparability.F) A) and C)
G) A) and B)

Question 9

The brochure for Spa Sydell has photographs of people enjoying the various spa amenities.By seeing the pictures of available treatments at the spa,a customer has a better idea of what she is buying.Spa Sydell uses a brochure to help customers deal with the __________ that is associated with using the service.

Accepted Answer

A)   incongruity
B)   inconsistency
C)   inventory costs
D)   inseparability
E)   intangibilityF) D) and E)
G) C) and E)

Question 10

Because services tend to be __________ rather than an object,they are much more difficult for consumers to evaluate.

Accepted Answer

A)   an opportunity
B)   a good
C)   a risk
D)   a decision
E)   a performanceF) B) and C)
G) D) and E)

Question 11

Figure 9-3 
-According to Figure 9-3,column A represents

Accepted Answer

A)   a spontaneous innovation.
B)   a continuous innovation.
C)   a discontinuous innovation.
D)   a dynamically continuous innovation.
E)   an evolutionary innovation.F) All of the above
G) A) and B)

Question 12

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,General Mills partnered with Brigham Young University to license its patent for

Accepted Answer

A)   scones with coffee-flavored cream frosting.
B)   an Omega-3 enriched SKU for the Philadelphia cream cheese line.
C)   a carbonated yogurt called Go-Gurt Fizzix.
D)   deep fried chicken skins for people who cannot eat pork.
E)   a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.F) B) and C)
G) A) and C)

Question 13

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A)   market testing
B)   screening and evaluation
C)   business analysis
D)   development
E)   commercializationF) A) and B)
G) None of the above

Question 14

A product refers to

Accepted Answer

A)   a tangible good received in exchange for a person's time and effort.
B)   intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)   a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D)   a thought that leads to an action such as a concept for a new invention.
E)   a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.F) B) and D)
G) A) and B)

Question 15

Which of the following is considered a durable good?

Accepted Answer

A)   rake
B)   caviar
C)   movie tickets
D)   staples
E)   votingF) C) and D)
G) D) and E)

Question 16

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Accepted Answer

A)   installations
B)   finished goods
C)   supplies
D)   industrial services
E)   raw materialsF) A) and E)
G) C) and E)

Question 17

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Accepted Answer

A)   production goods.
B)   support products.
C)   services.
D)   goods.
E)   benefits.F) A) and B)
G) B) and D)

Question 18

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Accepted Answer

A)   brainstorming.
B)   groupthink.
C)   outsourcing.
D)   crowdsourcing.
E)   NIH method.F) A) and B)
G) A) and D)

Question 19

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Accepted Answer

A)   new-product strategy development.
B)   idea generation.
C)   crowdsourcing.
D)   market testing.
E)   a concept test.F) A) and C)
G) A) and E)

Question 20

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)   convenience product
B)   shopping product
C)   specialty product
D)   unsought product
E)   discretionary productF) All of the above
G) D) and E)

Exam 9: Developing New Products and Services

A product refers to

Correct Answer
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An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Correct Answer
verified

Services are defined as

Correct Answer
verified

Why is inventory of services different from that of products?

Correct Answer
verified

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Correct Answer
verified

Correct Answer
verified

Which of the following is considered a durable good?

Correct Answer
verified

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

Correct Answer
verified

Because services tend to be __________ rather than an object,they are much more difficult for consumers to evaluate.

Correct Answer
verified

The inventory costs of services include

Correct Answer
verified

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct Answer
verified

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Correct Answer
verified

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Correct Answer
verified

The two basic components of a customer's evaluation of a service are

Correct Answer
verified

Durable goods emphasize which of the following elements of the promotional mix?

Correct Answer
verified

Figure 9-3 -According to Figure 9-3,column A represents

Correct Answer
verified

A good has tangible attributes that a consumer's __________ can perceive.

Correct Answer
verified

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct Answer
verified

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,General Mills partnered with Brigham Young University to license its patent for

Correct Answer
verified

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as

Correct Answer
verified

Exam 9: Developing New Products and Services

A product refers to

Correct AnswerverifiedShow Answer

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Correct AnswerverifiedShow Answer

Services are defined as

Correct AnswerverifiedShow Answer

Why is inventory of services different from that of products?

Correct AnswerverifiedShow Answer

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is considered a durable good?

Correct AnswerverifiedShow Answer

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedShow Answer

Because services tend to be __________ rather than an object,they are much more difficult for consumers to evaluate.

Correct AnswerverifiedShow Answer

The inventory costs of services include

Correct AnswerverifiedShow Answer

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct AnswerverifiedShow Answer

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Correct AnswerverifiedShow Answer

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Correct AnswerverifiedShow Answer

The two basic components of a customer's evaluation of a service are

Correct AnswerverifiedShow Answer

Durable goods emphasize which of the following elements of the promotional mix?

Correct AnswerverifiedShow Answer

Figure 9-3 -According to Figure 9-3,column A represents

Correct AnswerverifiedShow Answer

A good has tangible attributes that a consumer's __________ can perceive.

Correct AnswerverifiedShow Answer

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct AnswerverifiedShow Answer

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,General Mills partnered with Brigham Young University to license its patent for

Correct AnswerverifiedShow Answer

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as

Correct AnswerverifiedShow Answer

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