Question 1

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Accepted Answer

A)   components.
B)   complementary products.
C)   support products.
D)   derived products.
E)   materials.F) C) and E)
G) B) and E)

Question 2

To help consumers assess and compare its airline service,Frontier Airlines has used personable animal characters in its advertising to announce and describe benefits,such as leather seats and "stretch" seating,to help deal with the

Accepted Answer

A)   incongruity of the service.
B)   inseparability of the service.
C)   intangibility of the service.
D)   inflexibility of the service.
E)   interdependence of the service.F) B) and C)
G) All of the above

Question 3

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?

Accepted Answer

A)   convenience product
B)   shopping product
C)   discretionary product
D)   specialty product
E)   unsought productF) All of the above
G) B) and C)

Question 4

A durable good is defined as

Accepted Answer

A)   an item consumed in one or a few uses.
B)   an item that usually lasts over many uses.
C)   an item that lasts at least one year without becoming obsolete.
D)   a product purchased only for the use of ultimate consumers.
E)   a product used in the production of other products.F) None of the above
G) D) and E)

Question 5

After gaining widespread attention with the media,as well as popularity with teens,hoverboards made by a variety of manufacturers were found to catch fire or explode.Hoverboard sales suffered greatly as a result of which common reason for product failure?

Accepted Answer

A)   not satisfying customer needs on critical factors.
B)   poor product quality.
C)   poor execution of the marketing mix.
D)   an insignificant point of difference.
E)   bad timing.F) C) and E)
G) C) and D)

Question 6

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Accepted Answer

A)   a good.
B)   a service.
C)   a product concept.
D)   a new idea.
E)   an artifact.F) None of the above
G) D) and E)

Question 7

Which of the following statements regarding goods is most accurate?

Accepted Answer

A)   Nondurable goods rely more on advertising than durable goods.
B)   Durable goods benefit more from advertising than nondurable goods.
C)   There is little, if any, difference between marketing actions for durable and nondurable goods.
D)   Nondurable goods rely more on personal selling than durable goods.
E)   The durable and nondurable classification applies to services as well as to products.F) C) and E)
G) B) and C)

Question 8

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Accepted Answer

The four unique elements of services are...

Question 9

The emergency room staff in Houston's largest hospital is pleasantly surprised when a four-day Fourth of July weekend brings in few accident victims for treatment.They know from experience that such public holidays usually have high rates of accidents.For the hospital's business office,the lower demand for the emergency room services means

Accepted Answer

A)   a break in the service continuum.
B)   its services are no longer tangible.
C)   its services can be separated from the staff.
D)   the hospital has idle production capacity.
E)   an opportunity for gap analysis.F) A) and C)
G) A) and D)

Question 10

Ideally,before a new product or service is developed,a firm should have a precise __________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Accepted Answer

A)   formula
B)   contract
C)   modus operandi
D)   protocol
E)   methodologyF) B) and E)
G) A) and B)

Question 11

Figure 9-1 
-According to Figure 9-1,column B would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsoughtF) None of the above
G) A) and B)

Question 12

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as

Accepted Answer

A)   specialty products.
B)   selective products.
C)   shopping products.
D)   prestige products.
E)   convenience products.F) A) and C)
G) None of the above

Question 13

Which of the following best illustrates the concept of derived demand?

Accepted Answer

A)   The number of retail stores in a downtown area decreases even though demand for retail goods increases.
B)   An increase in the number of new, single-family homes results from a spike in the gross national product.
C)   A Chinese plastics company increases its output because of its customers' higher toy exports to the United States.
D)   A heat wave results in an increased demand for air conditioners.
E)   Honda reducing its car prices causes GM to do the same.F) A) and C)
G) B) and E)

Question 14

If an organization's 2015 sales for the entire United States were $50 million and its 2014 U.S.sales were $30 million,what is the annual percentage sales change?

Accepted Answer

A)   40
B)   67
C)   100
D)   125
E)   133F) A) and E)
G) A) and B)

Question 15

In late 2016,the Google team announced its fleet of driverless cars had completed over one million miles of accident-free,"autonomous driving." The Google driverless car is at which stage of the new-product process?

Accepted Answer

A)   development
B)   market testing
C)   idea generation
D)   screening and evaluation
E)   business analysisF) A) and C)
G) A) and D)

Question 16

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   poor execution of the marketing mix.
D)   poor product quality.
E)   incomplete market and product protocol.F) A) and D)
G) A) and E)

Question 17

Among business products,which of the following would most likely be considered supplies?

Accepted Answer

A)   laser printer
B)   phosphoric acid
C)   cleaning service
D)   magnetic resonance imaging (MRI)  scanner
E)   trash bagsF) A) and B)
G) C) and D)

Question 18

The __________ cost of a service is the cost of paying the person used to provide the service along with any needed equipment.

Accepted Answer

A)   intangibility
B)   inconsistency
C)   inseparability
D)   inventory
E)   hiddenF) B) and E)
G) A) and D)

Question 19

Compared with people-based services,equipment-based services do not have the marketing concern of

Accepted Answer

A)   intangibility.
B)   insensitivity.
C)   inventory.
D)   inconsistency.
E)   immeasurability.F) None of the above
G) A) and D)

Question 20

In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

Accepted Answer

A)   shopping product
B)   convenience product
C)   specialty product
D)   unsought product
E)   discretionary productF) All of the above
G) A) and E)

Exam 9: Developing New Products and Services

Compared with people-based services,equipment-based services do not have the marketing concern of

Correct Answer
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Figure 9-1 -According to Figure 9-1,column B would represent which type of product?

Correct Answer
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Correct Answer
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If an organization's 2015 sales for the entire United States were $50 million and its 2014 U.S.sales were $30 million,what is the annual percentage sales change?

Correct Answer
verified

The __________ cost of a service is the cost of paying the person used to provide the service along with any needed equipment.

Correct Answer
verified

In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

Correct Answer
verified

Among business products,which of the following would most likely be considered supplies?

Correct Answer
verified

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Correct Answer
verified

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Correct Answer
verified

Which of the following statements regarding goods is most accurate?

Correct Answer
verified

A durable good is defined as

Correct Answer
verified

After gaining widespread attention with the media,as well as popularity with teens,hoverboards made by a variety of manufacturers were found to catch fire or explode.Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct Answer
verified

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Correct Answer
verified
The four unique elements of services are...
View Answer

To help consumers assess and compare its airline service,Frontier Airlines has used personable animal characters in its advertising to announce and describe benefits,such as leather seats and "stretch" seating,to help deal with the

Correct Answer
verified

In late 2016,the Google team announced its fleet of driverless cars had completed over one million miles of accident-free,"autonomous driving." The Google driverless car is at which stage of the new-product process?

Correct Answer
verified

Correct Answer
verified

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?

Correct Answer
verified

Ideally,before a new product or service is developed,a firm should have a precise __________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Correct Answer
verified

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as

Correct Answer
verified

Which of the following best illustrates the concept of derived demand?

Correct Answer
verified

Exam 9: Developing New Products and Services

Compared with people-based services,equipment-based services do not have the marketing concern of

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1,column B would represent which type of product?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If an organization's 2015 sales for the entire United States were $50 million and its 2014 U.S.sales were $30 million,what is the annual percentage sales change?

Correct AnswerverifiedShow Answer

The __________ cost of a service is the cost of paying the person used to provide the service along with any needed equipment.

Correct AnswerverifiedShow Answer

In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

Correct AnswerverifiedShow Answer

Among business products,which of the following would most likely be considered supplies?

Correct AnswerverifiedShow Answer

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Correct AnswerverifiedShow Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding goods is most accurate?

Correct AnswerverifiedShow Answer

A durable good is defined as

Correct AnswerverifiedShow Answer

After gaining widespread attention with the media,as well as popularity with teens,hoverboards made by a variety of manufacturers were found to catch fire or explode.Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct AnswerverifiedShow Answer

Services incorporate the four I's of product marketing.How would each of these four elements apply to a stock brokerage service?

Correct AnswerverifiedThe four unique elements of services are...View AnswerShow Answer

To help consumers assess and compare its airline service,Frontier Airlines has used personable animal characters in its advertising to announce and describe benefits,such as leather seats and "stretch" seating,to help deal with the

Correct AnswerverifiedShow Answer

In late 2016,the Google team announced its fleet of driverless cars had completed over one million miles of accident-free,"autonomous driving." The Google driverless car is at which stage of the new-product process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?

Correct AnswerverifiedShow Answer

Ideally,before a new product or service is developed,a firm should have a precise __________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Correct AnswerverifiedShow Answer

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as

Correct AnswerverifiedShow Answer

Which of the following best illustrates the concept of derived demand?

Correct AnswerverifiedShow Answer

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The four unique elements of services are...
View Answer

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