Question 1

The portion of one's income that remains after paying for taxes and necessities is referred to as

Accepted Answer

A)   net income.
B)   discretionary income.
C)   disposable income.
D)   household income.
E)   gross income.F) A) and B)
G) A) and C)

Question 2

The form of competition in which there are many sellers and they each have a similar product is referred to as

Accepted Answer

A)   pure competition.
B)   singular competition.
C)   an oligopoly.
D)   monopolistic competition.
E)   a monopoly.F) All of the above
G) A) and B)

Question 3

Which generational cohort is often referred to as the echo-boom or baby boomlet?
 Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 4

The entertainment industry in the United States is dominated by Viacom,Disney,and Time Warner.In terms of the form of competition,this industry is an example of

Accepted Answer

A)   a monopoly.
B)   a mega monopoly.
C)   a pure competition.
D)   an oligopoly.
E)   a monopolistic competition.F) A) and C)
G) B) and C)

Question 5

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A)   protecting the environment.
B)   enhancing corporate sales and profits.
C)   following industry-specific codes of ethics.
D)   fulfilling societal objectives.
E)   demonstrating ethical behavior.F) B) and E)
G) C) and D)

Question 6

Describe the three generational cohorts that are of interest to marketers today.

Accepted Answer

Today's marketers are interested in the ...

Question 7

Which of the following would be identified as a social force in an environmental scan?

Accepted Answer

A)   a new consumer protection law
B)   an increase in Asian immigration
C)   an advanced technology is perfected
D)   a decrease in consumer incomes
E)   a new international firm exporting to the United StatesF) C) and D)
G) B) and D)

Question 8

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Accepted Answer

A)   are relative to particular societies.
B)   must be universal in order for cross-cultural marketing to be effective.
C)   are fluid and very easy to change.
D)   are cyclical so it is important to change with the times.
E)   are concrete; something is either right or wrong.F) A) and E)
G) B) and C)

Question 9

Sustainable development refers to

Accepted Answer

A)   placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)   global economies that are slowly moving from an agrarian-base to an industrial base.
C)   adhering to worldwide standards for environmental quality and green marketing practices.
D)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)   conducting business in a way that protects the natural environment while making economic progress.F) None of the above
G) C) and E)

Question 10

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through

Accepted Answer

A)   environmental responsibility.
B)   political activism.
C)   intergenerational dialogue.
D)   fiscal conservatism.
E)   educational reform.F) B) and D)
G) A) and B)

Question 11

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart,specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   the marketing concept.
D)   green marketing.
E)   cause marketing.F) A) and E)
G) None of the above

Question 12

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

A)   technological and regulatory
B)   technological and competitive
C)   social and competitive
D)   social and economic
E)   regulatory and economicF) A) and E)
G) B) and C)

Question 13

The Department of Labor monitors consumer expenditures through its annual

Accepted Answer

A)   Consumer Price Index.
B)   Consumer Confidence Index.
C)   Consumer Expenditure Survey.
D)   Index of Consumer Sentiment.
E)   National Consumer Spending Assessment.F) D) and E)
G) B) and D)

Question 14

Queen Mary 2 Ad 
-See the Queen Mary 2 ad.Income used to buy luxury items such as a voyage about the Queen Mary 2 offered by Cunard referred to as

Accepted Answer

A)   gross income.
B)   disposable income.
C)   surplus income.
D)   wealth income.
E)   discretionary income.F) A) and E)
G) C) and D)

Question 15

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

A)   the increased sales of Cigar Aficionado magazine.
B)   the addition of Lay's Kettle Cooked potato chips, which have 40 percent less fat than regular potato chips.
C)   the opening of more Starbucks coffee boutiques in supermarkets.
D)   the upsizing of menu items at fast-food restaurants.
E)   the introduction of tablet devices such as the iPad.F) C) and D)
G) A) and B)

Question 16

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.

Accepted Answer

A)   Generation Y
B)   baby bust
C)   millennials
D)   baby boomers
E)   Generation ZF) B) and D)
G) A) and B)

Question 17

Generation X consumers indicate they want online customer support; websites that are comprehensive,professional,and interactive; and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal power ports.This is an example of how __________ forces impact the marketing environment.

Accepted Answer

A)   economic
B)   competitive
C)   social
D)   technological
E)   regulatoryF) B) and D)
G) A) and C)

Question 18

Two increasingly important values for consumers around the world are

Accepted Answer

A)   self-esteem and fitness.
B)   wealth and health.
C)   patriotism and friendship.
D)   family and fun.
E)   sustainability and preservation of the environment.F) C) and D)
G) A) and B)

Question 19

In __________ economy,the cost to produce and buy products and services escalates as prices increase.

Accepted Answer

A)   an inflationary
B)   an expansionary
C)   a deflationary
D)   a recessionary
E)   a depressiveF) C) and E)
G) B) and D)

Question 20

Small businesses make up a large portion of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Accepted Answer

A)   17 million
B)   28 million
C)   39 million
D)   52 million
E)   97 millionF) A) and B)
G) B) and C)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Small businesses make up a large portion of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct Answer
verified

Queen Mary 2 Ad -See the Queen Mary 2 ad.Income used to buy luxury items such as a voyage about the Queen Mary 2 offered by Cunard referred to as

Correct Answer
verified

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct Answer
verified

Two increasingly important values for consumers around the world are

Correct Answer
verified

The form of competition in which there are many sellers and they each have a similar product is referred to as

Correct Answer
verified

Sustainable development refers to

Correct Answer
verified

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual

Correct Answer
verified

Which of the following would be identified as a social force in an environmental scan?

Correct Answer
verified

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.

Correct Answer
verified

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart,specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Correct Answer
verified

Describe the three generational cohorts that are of interest to marketers today.

Correct Answer
verified
Today's marketers are interested in the ...
View Answer

Correct Answer
verified

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

The portion of one's income that remains after paying for taxes and necessities is referred to as

Correct Answer
verified

The entertainment industry in the United States is dominated by Viacom,Disney,and Time Warner.In terms of the form of competition,this industry is an example of

Correct Answer
verified

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct Answer
verified

In __________ economy,the cost to produce and buy products and services escalates as prices increase.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Small businesses make up a large portion of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct AnswerverifiedShow Answer

Queen Mary 2 Ad -See the Queen Mary 2 ad.Income used to buy luxury items such as a voyage about the Queen Mary 2 offered by Cunard referred to as

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct AnswerverifiedShow Answer

Two increasingly important values for consumers around the world are

Correct AnswerverifiedShow Answer

The form of competition in which there are many sellers and they each have a similar product is referred to as

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual

Correct AnswerverifiedShow Answer

Which of the following would be identified as a social force in an environmental scan?

Correct AnswerverifiedShow Answer

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.

Correct AnswerverifiedShow Answer

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart,specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Correct AnswerverifiedShow Answer

Describe the three generational cohorts that are of interest to marketers today.

Correct AnswerverifiedToday's marketers are interested in the ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

The portion of one's income that remains after paying for taxes and necessities is referred to as

Correct AnswerverifiedShow Answer

The entertainment industry in the United States is dominated by Viacom,Disney,and Time Warner.In terms of the form of competition,this industry is an example of

Correct AnswerverifiedShow Answer

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct AnswerverifiedShow Answer

In __________ economy,the cost to produce and buy products and services escalates as prices increase.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Today's marketers are interested in the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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