Question 1

Lands' End,an American apparel and outerwear firm,ships each order within 48 hours and its guarantee is said to be the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End most likely reflect its __________ goals.

Accepted Answer

A)   profit
B)   market share
C)   employee welfare
D)   social responsibility
E)   customer satisfactionF) B) and E)
G) C) and D)

Question 2

Figure 2-5 
-Taco Bell sells Doritos Locos Tacos in the United States,with shells made out of Nacho Cheese Doritos.At introduction,the chain sold 100 million tacos in the first 10 weeks alone,its most popular product launch of all time.Considering Figure 2-5,this is an example of a __________ strategy that would be found in quadrant __________.

Accepted Answer

A)   market penetration; A
B)   product development; B
C)   diversification; D
D)   market development; C
E)   product-market expansion; DF) B) and E)
G) B) and C)

Question 3

GM's original first-year __________ goal for the Volt was 10,000 units,although the product was well into its second year before reaching that level.

Accepted Answer

A)   profit
B)   market share
C)   sales
D)   customer satisfaction
E)   survivalF) C) and D)
G) All of the above

Exam 2: Developing Successful Organizational and Marketing Strategies

Lands' End,an American apparel and outerwear firm,ships each order within 48 hours and its guarantee is said to be the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End most likely reflect its __________ goals.

Correct Answer
verified

GM's original first-year __________ goal for the Volt was 10,000 units,although the product was well into its second year before reaching that level.

Correct Answer
verified

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Lands' End,an American apparel and outerwear firm,ships each order within 48 hours and its guarantee is said to be the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End most likely reflect its __________ goals.

Correct AnswerverifiedShow Answer

GM's original first-year __________ goal for the Volt was 10,000 units,although the product was well into its second year before reaching that level.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified