Question 1

Which of the following statements regarding organizational foundation is most accurate?

Accepted Answer

A)   An organizational foundation specifies its goals.
B)   An organizational foundation defines the business that it is in.
C)   An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)   An organization's foundation is its philosophical reason for being-why it exists.
E)   An organization's foundation is the company, its product, and its customers.F) A) and D)
G) B) and D)

Question 2

The purpose of business portfolio analysis is to

Accepted Answer

A)   add or delete product line and brand extensions.
B)   search for growth opportunities from among current and new markets as well as current and new products.
C)   alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
D)   determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
E)   seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.F) All of the above
G) D) and E)

Question 3

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Accepted Answer

A)   dogs.
B)   cash cows.
C)   question marks.
D)   stars.
E)   hedgehogs.F) C) and D)
G) B) and E)

Question 4

An organization's mission refers to

Accepted Answer

A)   the target goal it sets for current profits based on enacting a comprehensive strategic plan.
B)   the target objective it projects for future market share based on enacting a comprehensive strategic plan.
C)   the fundamental, passionate, and enduring principles that guide its conduct over time.
D)   specific strategies and tactics that will be used to counteract any competitor's advantages.
E)   a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies.F) C) and D)
G) A) and B)

Question 5

Figure 2-3 
-According to Figure 2-3,the image shown is an example of a(n)

Accepted Answer

A)   marketing gauge.
B)   output report.
C)   marketing dashboard.
D)   information monitor.
E)   data interface.F) A) and B)
G) A) and E)

Question 6

St.Jude Medical makes cardiovascular medical devices,including the world's most widely used mechanical heart valve.Its products include tissue heart valves,pacemakers,and implantable cardiovascular defibrillators.St.Jude's innovation in cardiac devices helps it outperform rivals,and thus provides it with a

Accepted Answer

A)   competitive advantage.
B)   set of core values.
C)   core benefit proposition.
D)   marketing edge.
E)   viable mission.F) None of the above
G) A) and E)

Question 7

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except which?

Accepted Answer

A)   a reduction in supply chain costs for retailers
B)   a reduction in traffic delays through coordinated signals
C)   a reduction in power usage for consumers using smart meters
D)   a reduction in inventory levels, as well as increased sales, for retailers
E)   a reduction in wasted coverage for advertising messages to increase its efficiencyF) D) and E)
G) All of the above

Question 8

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

Accepted Answer

A)   the annual rate of growth of the SBU's industry.
B)   the relative dollar market share of the largest competitor.
C)   the annual rate of growth of the firm's largest competitor.
D)   the relative unit market share of the smallest competitor.
E)   the annual rate of growth of the firm itself.F) C) and D)
G) D) and E)

Question 9

Organizational strategies vary in two ways,depending on

Accepted Answer

A)   the strategy's level in the organization and the offerings it provides to its customers.
B)   the corporate level and the SBU level in the organization.
C)   whether an offering is a tangible product or a service.
D)   whether management plans to develop mission statements or core values.
E)   the organizational culture and its core values.F) A) and E)
G) A) and D)

Question 10

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Accepted Answer

A SWOT analysis is an acronym that descr...

Question 11

Figure 2-2 
-In Figure 2-2,B represents the "what" element of visionary organization.This is referred to as

Accepted Answer

A)   organizational tactics.
B)   organizational mission.
C)   organizational foundation.
D)   organizational direction.
E)   organizational strategies.F) All of the above
G) B) and E)

Question 12

An organization's foundation can be broken into three key elements:

Accepted Answer

A)   products, services, and ideas.
B)   business definition, long-term goals, and short-term objectives.
C)   board of directors, top management, and stakeholders.
D)   corporate-level strategies, SBU-level strategies, and functional-level strategies.
E)   core values, mission/vision, and organizational culture.F) A) and E)
G) B) and D)

Question 13

Objectives refer to

Accepted Answer

A)   the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program designed to reach it.
B)   criteria or standards used in evaluating proposed solutions to a marketing problem.
C)   statements of an accomplishment of a task to be achieved, often by a specific time.
D)   a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E)   the detailed day-to-day operational decisions essential to the overall success of marketing strategies.F) A) and C)
G) B) and C)

Question 14

A marketing strategy refers to

Accepted Answer

A)   the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B)   the tactical decisions made to implement the marketing program.
C)   a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs) .
D)   a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E)   the detailed day-to-day operational decisions.F) All of the above
G) A) and E)

Question 15

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Accepted Answer

A)   the corporate executive overseer.
B)   the chief executive officer.
C)   the corporate executive official.
D)   the chief marketing officer.
E)   the coordinating executive official.F) C) and D)
G) A) and E)

Question 16

A situation analysis refers to

Accepted Answer

A)   taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
B)   an appraisal of an organization's cash flow and financial ratios to access its health and the potential for new investment.
C)   the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
D)   a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were separate investments.
E)   the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.F) All of the above
G) A) and B)

Question 17

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Accepted Answer

A)   Chief marketing officers (CMOs) 
B)   Chief financial officers (CFOs) 
C)   Chief executive officers (CEOs) 
D)   Chief human resource officers (CHROs) 
E)   Chief operating officers (COOs) F) A) and B)
G) C) and E)

Question 18

Market development refers to the marketing strategy of

Accepted Answer

A)   increasing sales of current products in current markets.
B)   selling new products to new markets.
C)   selling new products to current markets.
D)   selling the same brands in both current and new markets.
E)   selling current products to new markets.F) All of the above
G) B) and D)

Question 19

The functional level in an organization is where

Accepted Answer

A)   groups of specialists actually create value for the organization.
B)   employees perform assigned tasks without actually having input into the decision making process.
C)   all financial outlays are made.
D)   all company hiring and firing occurs.
E)   the strategic planners in SBUs make all decisions regarding which product benefits will be promoted during a promotional campaign.F) None of the above
G) A) and C)

Question 20

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage.This allows the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that innovation in product design and marketing is a(n) __________ for the firm.

Accepted Answer

A)   strength
B)   weakness
C)   threat
D)   opportunity
E)   problemF) A) and B)
G) A) and C)

Exam 2: Developing Successful Organizational and Marketing Strategies

The purpose of business portfolio analysis is to

Correct Answer
verified

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Correct Answer
verified

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except which?

Correct Answer
verified

Figure 2-3 -According to Figure 2-3,the image shown is an example of a(n)

Correct Answer
verified

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Correct Answer
verified

An organization's foundation can be broken into three key elements:

Correct Answer
verified

A situation analysis refers to

Correct Answer
verified

Market development refers to the marketing strategy of

Correct Answer
verified

A marketing strategy refers to

Correct Answer
verified

The functional level in an organization is where

Correct Answer
verified

Organizational strategies vary in two ways,depending on

Correct Answer
verified

Which of the following statements regarding organizational foundation is most accurate?

Correct Answer
verified

An organization's mission refers to

Correct Answer
verified

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

Correct Answer
verified

Objectives refer to

Correct Answer
verified

Figure 2-2 -In Figure 2-2,B represents the "what" element of visionary organization.This is referred to as

Correct Answer
verified

Correct Answer
verified

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Correct Answer
verified
A SWOT analysis is an acronym that descr...
View Answer

Correct Answer
verified

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The purpose of business portfolio analysis is to

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as

Correct AnswerverifiedShow Answer

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except which?

Correct AnswerverifiedShow Answer

Figure 2-3 -According to Figure 2-3,the image shown is an example of a(n)

Correct AnswerverifiedShow Answer

__________ have an increasingly important role in top management because of their ability to think strategically,bringing with them to the job multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights.

Correct AnswerverifiedShow Answer

An organization's foundation can be broken into three key elements:

Correct AnswerverifiedShow Answer

A situation analysis refers to

Correct AnswerverifiedShow Answer

Market development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

A marketing strategy refers to

Correct AnswerverifiedShow Answer

The functional level in an organization is where

Correct AnswerverifiedShow Answer

Organizational strategies vary in two ways,depending on

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational foundation is most accurate?

Correct AnswerverifiedShow Answer

An organization's mission refers to

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

Correct AnswerverifiedShow Answer

Objectives refer to

Correct AnswerverifiedShow Answer

Figure 2-2 -In Figure 2-2,B represents the "what" element of visionary organization.This is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Correct AnswerverifiedA SWOT analysis is an acronym that descr...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The highest-ranking person in an organization who oversees the organization's daily operations and spearheads its strategy planning efforts is often referred to as

Correct AnswerverifiedShow Answer

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A SWOT analysis is an acronym that descr...
View Answer

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