Question 1

What is a marketing channel? Define each of the four basic types.

Accepted Answer

A marketing channel consists of individu...

Question 2

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the final consumer.

Accepted Answer

A)  logistical flow
B)  demand chain
C)  supplier-customer alliance
D)  supply chain
E)  distributive cooperativeF) C) and D)
G) B) and C)

Question 3

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A)  customer requirements
B)  marketing goals
C)  marketing information
D)  production requirements
E)  company goalsF) A) and E)
G) A) and D)

Question 4

Another name for efficient consumer response is _________.

Accepted Answer

A)  alacrity systems
B)  order replenishment systems
C)  minimum-inventory systems
D)  quick response
E)  web-based response systemsF) A) and B)
G) A) and C)

Question 5

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as _________.

Accepted Answer

A)  disintermediation
B)  hegemony
C)  partnership inconsistency
D)  channel conflict
E)  relationship varianceF) A) and E)
G) None of the above

Question 6

The four types of franchise arrangements that are most popular are

Accepted Answer

A)  manufacturer-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, and service-sponsored franchise systems.
B)  service-sponsored retail franchise, corporate vertical marketing system, wholesaler-sponsored voluntary chains, service-sponsored franchise.
C)  manufacturer-sponsored wholesale system, service-sponsored retail franchise, corporate vertical marketing system, wholesaler-sponsored voluntary chains.
D)  manufacturer-sponsored retail franchise, service-sponsored retail franchise, corporate vertical marketing system, wholesaler-sponsored voluntary chains.
E)  administered vertical marketing, service-sponsored retail franchise, corporate vertical marketing system, wholesaler-sponsored voluntary chains.F) All of the above
G) D) and E)

Question 7

An administered vertical marketing system refers to

Accepted Answer

A)  a marketing system that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B)  a marketing system that achieves coordination at successive stages of production and distribution cooperation and consensus among all members of the marketing chain.
C)  a marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D)  a marketing system whereby a channel member (producer, wholesaler, or retailer)  is elected to coordinate, direct, and support all other channel members.
E)  a marketing system that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.F) A) and D)
G) D) and E)

Question 8

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "C," would be _________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or brokerF) A) and B)
G) All of the above

Question 9

Distributor refers to

Accepted Answer

A)  an intermediary who sells only to manufacturers.
B)  intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on.
C)  a manufacturer's paid representative and acting voice in initial sales transactions.
D)  an intermediary who sells to other intermediaries, usually to retailers.
E)  an intermediary who takes possession of a product; alters it in some way; and sells it to the ultimate consumer.F) C) and E)
G) A) and D)

Question 10

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new product development
B)  advertising
C)  inventories
D)  personal selling
E)  market researchF) B) and E)
G) A) and B)

Question 11

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: expertise; identification with a particular channel member; the legitimate right of one channel member to direct the behavior of other members; and

Accepted Answer

A)  social interactions with the community at large.
B)  economic influence.
C)  familial ties to other channel members.
D)  longevity in the industry.
E)  geographic proximity to the manufacturing plant.F) A) and D)
G) A) and C)

Question 12

Buyers are interested in having numerous competing and complementary items from which to choose.This is evident in the breadth and depth of products and brands carried by intermediaries.In marketing, this term is referred to as

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  adaptability
E)  pre-or post-service servicesF) None of the above
G) D) and E)

Question 13

A contractual arrangement between a parent company (a franchisor)  and an individual or firm (a franchisee)  that allows the franchisee to operate a certain type of business under an established name and according to specific rules, is referred to as _________.

Accepted Answer

A)  a corporate vertical marketing system
B)  a wholesaler sponsored voluntary chain
C)  a retailer sponsored cooperative
D)  an administered vertical marketing system
E)  franchisingF) A) and C)
G) A) and E)

Question 14

The objective of logistics management in a supply chain is to minimize total logistics costs while

Accepted Answer

A)  satisfy minimum marketing objectives.
B)  maximize distribution channels.
C)  eliminate the need for additional manpower.
D)  deliver the appropriate level of customer service.
E)  maximize up-stream task transference.F) All of the above
G) A) and D)

Question 15

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing __________ functions.

Accepted Answer

A)  logistical
B)  transformational
C)  facilitating
D)  implementation
E)  transactionalF) B) and C)
G) None of the above

Question 16

When callaway opened its "online" store, they wanted to be very careful not to ruin the good relationship they had with their loyal trade partners.To make sure this did not happen, Callaway

Accepted Answer

A)  credited retail stores for online sales.
B)  offered their retail partners greater trade allowances.
C)  offered their retail partners Callaway stock options.
D)  discounted merchandise in retail outlets but not online.
E)  offered incentives for retailers if they encouraged their store customers to shop online.F) A) and C)
G) A) and B)

Question 17

Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

Accepted Answer

A)  service-sponsored retail system
B)  administered vertical marketing system
C)  retailer-sponsored cooperative
D)  administered cooperative system
E)  manufacturer-sponsored cooperativeF) C) and E)
G) A) and B)

Question 18

Figure 13-5 
-Tiffiny & Co., (figure 13-5 above)  manufactures about half of the fine jewelry items for sale through its 150 stores and boutiques worldwide.Tiffiny & Co., practice

Accepted Answer

A)  forward integration.
B)  backward integration.
C)  vertical integration.
D)  joint venturing.
E)  horizontal integration.F) A) and B)
G) B) and D)

Question 19

Figure 13-11 
-Figure 13-11 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.There are 5 total logistics cost factors a, b, c, d, and e.Which factor listed below is not a total logistics cost factor?

Accepted Answer

A)  transportation costs
B)  order processing costs
C)  stockout costs
D)  inventory costs
E)  variable costsF) A) and E)
G) A) and D)

Question 20

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and _________.

Accepted Answer

A)  service-sponsored retail system
B)  retailer-sponsored cooperative
C)  administered cooperative system
D)  an administered vertical marketing system
E)  franchisingF) A) and B)
G) A) and D)

Exam 13: Managing Marketing Channels and Supply Chains

The four types of franchise arrangements that are most popular are

Correct Answer
verified

Another name for efficient consumer response is _________.

Correct Answer
verified

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct Answer
verified

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing __________ functions.

Correct Answer
verified

A contractual arrangement between a parent company (a franchisor) and an individual or firm (a franchisee) that allows the franchisee to operate a certain type of business under an established name and according to specific rules, is referred to as _________.

Correct Answer
verified

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "C," would be _________.

Correct Answer
verified

Which of the following is an element of total logistics cost?

Correct Answer
verified

Correct Answer
verified

When callaway opened its "online" store, they wanted to be very careful not to ruin the good relationship they had with their loyal trade partners.To make sure this did not happen, Callaway

Correct Answer
verified

Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

Correct Answer
verified

An administered vertical marketing system refers to

Correct Answer
verified

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as _________.

Correct Answer
verified

What is a marketing channel? Define each of the four basic types.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

The objective of logistics management in a supply chain is to minimize total logistics costs while

Correct Answer
verified

Figure 13-5 -Tiffiny & Co., (figure 13-5 above) manufactures about half of the fine jewelry items for sale through its 150 stores and boutiques worldwide.Tiffiny & Co., practice

Correct Answer
verified

Distributor refers to

Correct Answer
verified

Buyers are interested in having numerous competing and complementary items from which to choose.This is evident in the breadth and depth of products and brands carried by intermediaries.In marketing, this term is referred to as

Correct Answer
verified

Figure 13-11 -Figure 13-11 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.There are 5 total logistics cost factors a, b, c, d, and e.Which factor listed below is not a total logistics cost factor?

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and _________.

Correct Answer
verified

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the final consumer.

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

The four types of franchise arrangements that are most popular are

Correct AnswerverifiedShow Answer

Another name for efficient consumer response is _________.

Correct AnswerverifiedShow Answer

In the automobile industry, the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing __________ functions.

Correct AnswerverifiedShow Answer

A contractual arrangement between a parent company (a franchisor) and an individual or firm (a franchisee) that allows the franchisee to operate a certain type of business under an established name and according to specific rules, is referred to as _________.

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "C," would be _________.

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When callaway opened its "online" store, they wanted to be very careful not to ruin the good relationship they had with their loyal trade partners.To make sure this did not happen, Callaway

Correct AnswerverifiedShow Answer

Wal-mart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer.Wal-mart is an example of a

Correct AnswerverifiedShow Answer

An administered vertical marketing system refers to

Correct AnswerverifiedShow Answer

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as _________.

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four basic types.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

The objective of logistics management in a supply chain is to minimize total logistics costs while

Correct AnswerverifiedShow Answer

Figure 13-5 -Tiffiny & Co., (figure 13-5 above) manufactures about half of the fine jewelry items for sale through its 150 stores and boutiques worldwide.Tiffiny & Co., practice

Correct AnswerverifiedShow Answer

Distributor refers to

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose.This is evident in the breadth and depth of products and brands carried by intermediaries.In marketing, this term is referred to as

Correct AnswerverifiedShow Answer

Figure 13-11 -Figure 13-11 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.There are 5 total logistics cost factors a, b, c, d, and e.Which factor listed below is not a total logistics cost factor?

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and _________.

Correct AnswerverifiedShow Answer

A __________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the final consumer.

Correct AnswerverifiedShow Answer

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A marketing channel consists of individu...
View Answer

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