Question 1

When American Express pioneered cause marketing, not only did it raise $1.7 million to renovate a national icon, it increased usage among cardholders, and

Accepted Answer

A)  became the only credit card accepted for admission to the sight.
B)  decreased outstanding debt on previously unpaid credit cards.
C)  was able to raise interest rates without facing customer complaints.
D)  received a tax credit that more than paid for the original campaign.
E)  attracted completely new card holders.F) B) and D)
G) A) and B)

Question 2

A code of ethics is a formal statement of rules of conduct and

Accepted Answer

A)  legal restrictions.
B)  moral reservations.
C)  cultural values.
D)  rules of engagement.
E)  ethical principles.F) A) and D)
G) A) and B)

Question 3

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 90 percent of U.S.adults think that white-collar crime

Accepted Answer

A)  is extremely uncommon.
B)  is somewhat uncommon.
C)  is typical of businesspeople around the world.
D)  is very or somewhat common.
E)  is simply a part of American culture.F) A) and C)
G) A) and B)

Question 4

At 3M, the "Pollution Prevention Pays" program has generated over 7,400 3P projects that eliminated more than 2.9 billion pounds of air, water, and solid-waste pollutants from the environment.This is an example of

Accepted Answer

A)  proactive marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) B) and E)
G) A) and E)

Question 5

Research on unethical consumer behavior such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need.What, then, influences this behavior?

Accepted Answer

This behavior appears to be influenced b...

Question 6

Ultimately, ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker.
B)  societal culture and norms.
C)  business culture and industry practices.
D)  laws enacted by Congress and regulations by federal and state governments.
E)  chance and opportunity.F) A) and E)
G) A) and D)

Question 7

Triple-bottom line refers to

Accepted Answer

A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously.
B)  the recognition of the need for organizations to improve the quality of its products, the job satisfaction of its employees, and needs satisfaction of its customers simultaneously.
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)  when companies are able to attain number one status in an industry in terms of market share, total revenue, and total profits simultaneously.
E)  three different financial statements prepared in three different formats: one for governmental audits, one for shareholders, and one for public records.F) A) and D)
G) B) and C)

Question 8

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  benefit marketing.
D)  profit responsibility.
E)  transactional marketing.F) All of the above
G) B) and C)

Question 9

Moral idealism refers to

Accepted Answer

A)  a moral philosophy that believes that good will always triumph over evil.
B)  a moral philosophy that follows the literal teachings of religious writings.
C)  a moral philosophy predicated on the idea that all human beings are basically good.
D)  a moral philosophy that considers individual rights or duties as universal, regardless of the outcome.
E)  a moral philosophy predicated on the idea that man is basically flawed and society cannot exist without strong rules and laws of conduct.F) B) and E)
G) A) and B)

Question 10

What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Accepted Answer

A)  The employee was fired and no other legal action was taken since the practice is unfortunately too common place.
B)  The employee was given the choice of quitting or working on the assembly line for a period of three years at minimum wage.
C)  The employee was arrested for espionage and sentenced to 20 years in Federal penitentiary housing white collar criminals.
D)  The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution.
E)  The employee was permitted to keep the original job (minus any bonuses) , but had to undergo personal psychiatric counseling and attend a seminar on ethical behavior.F) None of the above
G) D) and E)

Question 11

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

A)  protecting the environment.
B)  enhancing corporate sales and profits.
C)  following the guidelines of industry-specific codes of ethics.
D)  fulfilling company objectives.
E)  demonstrating ethical behavior.F) B) and D)
G) B) and E)

Question 12

China is the world's largest tobacco-producing country and has 300 million smokers.Approximately 700,000 Chinese die annually from smoking-related illnesses.This figure is expected to rise to more than 2 million by 2025.China restricts tobacco imports.U.S.trade negotiators advocate free trade, thus allowing U.S.tobacco companies to market their products in China.The U.S.trade negotiators are acting

Accepted Answer

A)  ethically but illegally.
B)  ethically and legally.
C)  unethically and illegally.
D)  unethically but legally.
E)  in ways that cannot be determined by the information provided.F) A) and B)
G) C) and D)

Question 13

Which of the following is considered one of the major factors that influence ethical behavior?

Accepted Answer

A)  organizational structures
B)  societal culture and norms
C)  national and local legislation
D)  Supreme Court
E)  Internal Revenue Service (I.R.S.) F) A) and B)
G) A) and C)

Question 14

The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as __________.

Accepted Answer

A)  greenwashing
B)  whitewashing
C)  media mining
D)  green gouging
E)  bandwagon marketingF) A) and D)
G) A) and E)

Question 15

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products.This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  consumer-based leadership.
D)  public relations marketing.
E)  transactional marketing.F) A) and D)
G) D) and E)

Question 16

Define green marketing and provide two examples of it.

Accepted Answer

Green marketing refers to a company's ma...

Question 17

Howard Schultz, the founder of Starbucks, has a dream of

Accepted Answer

A)  making coffee the number one beverage of choice in the United States.
B)  making all his franchise owners millionaires within 5 years of their store's opening.
C)  taking the experience of a Milan-espresso bar to every corner of every city block in the world.
D)  converting tea drinking countries such as China into coffee drinking countries.
E)  expanding the Starbuck mission focus to become the premiere beverage supplier including not only gourmet coffees but including exotic and health promoting juices as well.F) C) and D)
G) B) and E)

Question 18

How did President John
F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?
Before the 1960s, the legal concept of caveat emptor (let the buyer beware) was pervasive in American business culture.In 1962 President Kennedy codified a Consumer Bill of Rights that was intended to regulate the ethics of exchange between buyers and sellers.Ethical exchanges between buyers and sellers should result in both parties being better off after a transaction.The Consumer Bill of Rights includes the right (1) to safety, (2) to be informed, (3) to choose, and (3) to be heard.

Accepted Answer

Before the 1960s, the legal concept of c...

Question 19

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.

Accepted Answer

A)  ideals
B)  morals
C)  ethics
D)  culture
E)  diversityF) B) and C)
G) All of the above

Question 20

Unfortunately, a study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.

Accepted Answer

A)  7%
B)  12%
C)  25%
D)  40%
E)  62%.F) All of the above
G) C) and E)

Exam 4: Ethical and Social Responsibility in Marketing

Howard Schultz, the founder of Starbucks, has a dream of

Correct Answer
verified

Which of the following is considered one of the major factors that influence ethical behavior?

Correct Answer
verified

Moral idealism refers to

Correct Answer
verified

Define green marketing and provide two examples of it.

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Correct Answer
verified

Triple-bottom line refers to

Correct Answer
verified

Unfortunately, a study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.

Correct Answer
verified

A code of ethics is a formal statement of rules of conduct and

Correct Answer
verified

What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Correct Answer
verified

Correct Answer
verified

When American Express pioneered cause marketing, not only did it raise $1.7 million to renovate a national icon, it increased usage among cardholders, and

Correct Answer
verified

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct Answer
verified

Ultimately, ethical choices are based on

Correct Answer
verified

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.

Correct Answer
verified

Research on unethical consumer behavior such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need.What, then, influences this behavior?

Correct Answer
verified
This behavior appears to be influenced b...
View Answer

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 90 percent of U.S.adults think that white-collar crime

Correct Answer
verified

The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as __________.

Correct Answer
verified

Correct Answer
verified
Before the 1960s, the legal concept of c...
View Answer

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products.This is an example of

Correct Answer
verified

At 3M, the "Pollution Prevention Pays" program has generated over 7,400 3P projects that eliminated more than 2.9 billion pounds of air, water, and solid-waste pollutants from the environment.This is an example of

Correct Answer
verified

Exam 4: Ethical and Social Responsibility in Marketing

Howard Schultz, the founder of Starbucks, has a dream of

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influence ethical behavior?

Correct AnswerverifiedShow Answer

Moral idealism refers to

Correct AnswerverifiedShow Answer

Define green marketing and provide two examples of it.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Correct AnswerverifiedShow Answer

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

Unfortunately, a study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of rules of conduct and

Correct AnswerverifiedShow Answer

What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When American Express pioneered cause marketing, not only did it raise $1.7 million to renovate a national icon, it increased usage among cardholders, and

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct AnswerverifiedShow Answer

Ultimately, ethical choices are based on

Correct AnswerverifiedShow Answer

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

Research on unethical consumer behavior such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need.What, then, influences this behavior?

Correct AnswerverifiedThis behavior appears to be influenced b...View AnswerShow Answer

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 90 percent of U.S.adults think that white-collar crime

Correct AnswerverifiedShow Answer

The practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedBefore the 1960s, the legal concept of c...View AnswerShow Answer

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products.This is an example of

Correct AnswerverifiedShow Answer

At 3M, the "Pollution Prevention Pays" program has generated over 7,400 3P projects that eliminated more than 2.9 billion pounds of air, water, and solid-waste pollutants from the environment.This is an example of

Correct AnswerverifiedShow Answer

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Green marketing refers to a company's ma...
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This behavior appears to be influenced b...
View Answer

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Before the 1960s, the legal concept of c...
View Answer

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