Question 1

The typical order cycle include all of the following elements EXCEPT:

Accepted Answer

A)  order processing.
B)  transportation.
C)  stockout reports.
D)  documentation.
E)  order transmittal.F) A) and E)
G) A) and B)

Question 2

Marketing channels help create value for consumers through four utilities. These utilities are

Accepted Answer

A)  product, price, promotion, and place.
B)  form, function, risk taking, and selling.
C)  time, place, form, and possession.
D)  transactional, logistical, facilitating, and marketing.
E)  buying, selling, storing, and transporting.F) A) and D)
G) A) and C)

Question 3

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Accepted Answer

A)  strategic distribution.
B)  distribution management.
C)  a supply chain.
D)  value chain optimization.
E)  logistics.F) B) and C)
G) B) and E)

Question 4

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a(n)  __________.

Accepted Answer

A)  service-sponsored retail franchise system
B)  retailer-sponsored cooperative
C)  administered vertical marketing system
D)  manufacturer-sponsored retail franchise system
E)  wholesaler-sponsored voluntary chainF) C) and E)
G) C) and D)

Question 5

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)  __________.

Accepted Answer

A)  dealer
B)  agent
C)  retailer
D)  wholesaler
E)  distributorF) B) and D)
G) A) and B)

Question 6

An even more imprecise term than distributor, __________ can mean the same as retailer, wholesaler and more.

Accepted Answer

A)  broker
B)  buying committee
C)  agent
D)  dealer
E)  supplierF) A) and C)
G) B) and E)

Question 7

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain.
B)  avoid having to use quick response replenishment.
C)  lessen the amount of communication that is necessary between it and its suppliers.
D)  manage the flow of products from its suppliers to its distribution centers.
E)  implement its market divestment strategies.F) A) and E)
G) C) and D)

Question 8

Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers, with about 10 of those having been involved since the initial design phase. Bombardier is an example of a __________.

Accepted Answer

A)  product champion
B)  channel general
C)  channel director
D)  channel coordinator
E)  channel captainF) All of the above
G) A) and D)

Question 9

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco's standards, sometimes with procedures run remotely by Cisco. Most items are then drop-shipped to buyers, untouched by Cisco's employees. This is a description of Cisco's

Accepted Answer

A)  virtual logistics.
B)  supply chain.
C)  electronic data interchange.
D)  strategic information alliance.
E)  product-specific delivery system.F) A) and C)
G) B) and D)

Question 10

A contractual vertical marketing system refers to an arrangement whereby

Accepted Answer

A)  privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
B)  independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
C)  a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D)  a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  a firm formally designates by contract one channel member - whether producer, wholesaler, or retailer - to coordinate, direct, and support all other channel members.F) B) and D)
G) A) and B)

Question 11

Ace Hardware is a national __________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Accepted Answer

A)  service-sponsored retail system
B)  administered cooperative system
C)  retailer-sponsored cooperative
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) D) and E)
G) A) and E)

Question 12

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Question 13

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Accepted Answer

A)  backward integration.
B)  cooperative integration.
C)  vertical integration.
D)  joint venturing.
E)  horizontal integration.F) A) and D)
G) B) and C)

Question 14

Direct marketing channels refer to

Accepted Answer

A)  the distribution of products and services directly from the manufacturer's production site to end-users.
B)  the traditional chain of distribution from manufacturer to retailer to consumer.
C)  the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.
D)  a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E)  a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized servicE.Text term definition - direct marketing channels.F) A) and B)
G) C) and D)

Question 15

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptabilityF) C) and E)
G) D) and E)

Question 16

Exclusive distribution refers to

Accepted Answer

A)  the distribution of products or services in markets where there are currently no other competitors.
B)  the distribution of products or services where the producer owns the entire channel of distribution.
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) B) and C)
G) A) and E)

Question 17

A firm needs to drive down logistics costs as long as it can deliver expected __________.

Accepted Answer

A)  balance sheet results
B)  customer service
C)  low levels of expenses
D)  product-market synergies
E)  target market goalsF) C) and D)
G) None of the above

Question 18

Several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown. The gallery is owned by an art lover who does not buy the paintings but displays those from other artists. She only collects a percentage on each piece sold. In terms of the marketing channel, the gallery is a(n)  __________.

Accepted Answer

A)  ultimate consumer
B)  manufacturer
C)  wholesaler
D)  agent
E)  dealerF) C) and D)
G) A) and D)

Question 19

-When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as __________.

Accepted Answer

A)  distributor dissension
B)  marketing channel discord
C)  partnership divergence
D)  channel conflict
E)  channel dissonanceF) C) and E)
G) A) and B)

Question 20

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) B) and D)
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n) __________.

Correct Answer
verified

An even more imprecise term than distributor, __________ can mean the same as retailer, wholesaler and more.

Correct Answer
verified

Marketing channels help create value for consumers through four utilities. These utilities are

Correct Answer
verified

List and define the three major types of vertical marketing systems.

Correct Answer
verified
A vertical marketing system is a profess...
View Answer

Direct marketing channels refer to

Correct Answer
verified

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Correct Answer
verified

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct Answer
verified

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Correct Answer
verified

Amazon uses supply chain and logistics management to

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a(n) __________.

Correct Answer
verified

Correct Answer
verified

A firm needs to drive down logistics costs as long as it can deliver expected __________.

Correct Answer
verified

Exclusive distribution refers to

Correct Answer
verified

A contractual vertical marketing system refers to an arrangement whereby

Correct Answer
verified

Ace Hardware is a national __________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct Answer
verified

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Correct Answer
verified

The typical order cycle include all of the following elements EXCEPT:

Correct Answer
verified

-When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as __________.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

An even more imprecise term than distributor, __________ can mean the same as retailer, wholesaler and more.

Correct AnswerverifiedShow Answer

Marketing channels help create value for consumers through four utilities. These utilities are

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

Direct marketing channels refer to

Correct AnswerverifiedShow Answer

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Correct AnswerverifiedShow Answer

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A firm needs to drive down logistics costs as long as it can deliver expected __________.

Correct AnswerverifiedShow Answer

Exclusive distribution refers to

Correct AnswerverifiedShow Answer

A contractual vertical marketing system refers to an arrangement whereby

Correct AnswerverifiedShow Answer

Ace Hardware is a national __________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

The typical order cycle include all of the following elements EXCEPT:

Correct AnswerverifiedShow Answer

-When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A vertical marketing system is a profess...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified