Question 1

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Accepted Answer

A)  competitive offerings
B)  core values
C)  perception
D)  consumer socialization
E)  purchase taskF) B) and C)
G) A) and E)

Question 2

-According to Figure 4-5 above, an apartment would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) B) and E)
G) None of the above

Question 3

Self-concept refers to

Accepted Answer

A)  the degree to which a person is influenced by situational influences.
B)  the need for personal fulfillment.
C)  the way people see themselves and the way they believe others see them.
D)  the degree to which a person trusts his or her own judgment in a purchase situation.
E)  the way people see others and the way they believe others see other peopleF) None of the above
G) A) and E)

Question 4

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Accepted Answer

A)  ideals
B)  achievement
C)  self-expression
D)  rewards
E)  successF) A) and D)
G) All of the above

Question 5

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  For women, safety is about features that would help survive an accident.
B)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C)  When it comes to the actual purchase process, women are more adept negotiators than men.
D)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
E)  Women usually shop one dealership before making a decision and men usually shop threeF) None of the above
G) B) and D)

Question 6

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Accepted Answer

A)  reinforcement
B)  achievement
C)  drive
D)  cue
E)  responseF) A) and E)
G) D) and E)

Question 7

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) B) and D)
G) A) and B)

Question 8

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Accepted Answer

A)  stimulus generalization.
B)  attitudinal discrimination.
C)  brand loyalty.
D)  behavioral loyalty.
E)  consumer allegianceF) A) and B)
G) All of the above

Question 9

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

Accepted Answer

A)  purchase.
B)  reinforcement.
C)  response.
D)  drive.
E)  cueF) C) and D)
G) All of the above

Question 10

-In Figure 4-1 above, D represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  financial transaction
D)  alternative evaluation
E)  postpurchase behaviorF) A) and D)
G) A) and C)

Question 11

Which of the following product or service is an example of a low-involvement purchase?

Accepted Answer

A)  a Louis Vuitton designer handbag
B)  a Trek bicycle
C)  membership into a local country club
D)  a vacation to Italy
E)  Biolage shampooF) A) and E)
G) B) and C)

Question 12

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)  consideration set
B)  routine problem solving
C)  limited problem solving
D)  extended problem solving
E)  integrated problem solvingF) B) and D)
G) B) and C)

Question 13

In the VALS framework, consumers who spend much of their income on fashion, entertainment, socializing, offerings that make them look good, and have a desire for the latest things are called

Accepted Answer

A)  Believers.
B)  Experiencers.
C)  Strivers.
D)  Makers.
E)  Thinkers.F) B) and D)
G) C) and E)

Question 14

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty t-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a __________.

Accepted Answer

A)  drive
B)  response
C)  reinforcement
D)  cue
E)  promptF) A) and C)
G) A) and E)

Question 15

-In Figure 4-4 above, B represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  environmental
D)  marketing mix
E)  market dominatedF) All of the above
G) D) and E)

Question 16

In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

Accepted Answer

A)  Experiencers
B)  Thinkers
C)  Makers
D)  Believers
E)  StriversF) A) and D)
G) B) and D)

Question 17

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A)  motivation.
B)  core values.
C)  culture.
D)  perception.
E)  personality.F) All of the above
G) D) and E)

Question 18

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n)  __________ group.

Accepted Answer

A)  preference
B)  associative
C)  aspiration
D)  assimilation
E)  integratedF) B) and C)
G) D) and E)

Question 19

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A)  aspiration group
B)  dissociative group
C)  assimilation group
D)  integrated group
E)  associative groupF) A) and B)
G) All of the above

Question 20

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Accepted Answer

There are three ways to change attitudes...

Exam 4: Understanding Consumer Behavior

-In Figure 4-1 above, D represents which stage of the consumer purchase decision process?

Correct Answer
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In the VALS framework, consumers who spend much of their income on fashion, entertainment, socializing, offerings that make them look good, and have a desire for the latest things are called

Correct Answer
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A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) __________ group.

Correct Answer
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Self-concept refers to

Correct Answer
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In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

Correct Answer
verified

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Correct Answer
verified
There are three ways to change attitudes...
View Answer

Correct Answer
verified

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

Correct Answer
verified

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
verified

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Correct Answer
verified

-According to Figure 4-5 above, an apartment would be found in what level of the Maslow hierarchy of needs?

Correct Answer
verified

A person's consistent behaviors or responses to recurring situations is referred to as

Correct Answer
verified

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Correct Answer
verified

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

Correct Answer
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Which of the following statements about how women buy cars today is most accurate?

Correct Answer
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Which of the following product or service is an example of a low-involvement purchase?

Correct Answer
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VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct Answer
verified

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

Correct Answer
verified

-In Figure 4-4 above, B represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

-In Figure 4-1 above, D represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

In the VALS framework, consumers who spend much of their income on fashion, entertainment, socializing, offerings that make them look good, and have a desire for the latest things are called

Correct AnswerverifiedShow Answer

A reference group that a person wishes to be a member of or wishes to be identified with is referred to as a(n) __________ group.

Correct AnswerverifiedShow Answer

Self-concept refers to

Correct AnswerverifiedShow Answer

In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

Correct AnswerverifiedShow Answer

How might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Correct AnswerverifiedThere are three ways to change attitudes...View AnswerShow Answer

Correct AnswerverifiedShow Answer

A recent American Express advertising claim that "membership has its privileges" creates which type of reference group?

Correct AnswerverifiedShow Answer

-In Figure 4-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Correct AnswerverifiedShow Answer

-According to Figure 4-5 above, an apartment would be found in what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

A person's consistent behaviors or responses to recurring situations is referred to as

Correct AnswerverifiedShow Answer

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Correct AnswerverifiedShow Answer

All of the following variables are central to how consumers learn from repeated experience EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

Which of the following product or service is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct AnswerverifiedShow Answer

The second stage in the consumer purchase decision process involves searching for information, which may include an internal search and/or an external search. What is this stage called?

Correct AnswerverifiedShow Answer

-In Figure 4-4 above, B represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process. They are: __________, social surroundings, physical surroundings, temporal effects, and antecedent states.

Correct AnswerverifiedShow Answer

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There are three ways to change attitudes...
View Answer

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