Question 1

The way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)  self-evaluation.
B)  self-concept.
C)  self-actualization.
D)  individualized perception.
E)  personal perception.F) All of the above
G) None of the above

Question 2

The Martinez family is considering a vacation. Dad wants to stay home this year and use the money for home repairs. His mom who lives with them wants to visit relatives in New York. Dad asks his mother to determine the cost of a trip to New York and if they could stay with relatives while there. Mom and their daughter want to go to a beach. Which of the following sentences best describes the roles each family member played in making this decision?

Accepted Answer

A)  There is no family member serving as an information gatherer.
B)  The mother and the grandmother only played the role of influencer.
C)  The females in the family only play two roles - users and influencers.
D)  Since the father will make the final vacation decision, he has taken on all of the roles.
E)  The grandmother plays the roles of user, influencer, and information gatherer.F) B) and D)
G) All of the above

Question 3

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Accepted Answer

A)  personality.
B)  antecedent state.
C)  motivation.
D)  cognitive dissonance.
E)  perception.F) B) and E)
G) D) and E)

Question 4

-In Figure 4-4 above, D represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  sociocultural
E)  marketing mixF) All of the above
G) C) and D)

Question 5

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Accepted Answer

A)  physiological needs
B)  self-actualization needs
C)  safety needs
D)  social needs
E)  personal needsF) A) and B)
G) A) and E)

Question 6

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, E refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) None of the above
G) A) and B)

Question 7

Which of the following statements is FALSE about attitudes?

Accepted Answer

A)  Marketers are primarily concerned with American core values when developing advertising messages.
B)  Attitudes are learned.
C)  Attitudes are shaped by one's values and beliefs.
D)  An attitude results in responses that are consistently favorable or unfavorable way.
E)  Personal values affect attitudes by influencing the importance assigned to specific product attributes.F) A) and B)
G) A) and C)

Question 8

A consideration set refers to

Accepted Answer

A)  the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  the group of generic brands that a consumer would reluctantly consider acceptable.
C)  the group of brands of which a consumer is aware.
D)  all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E)  those product alternatives a consumer has considered, including those deemed unacceptableF) B) and C)
G) A) and E)

Question 9

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Accepted Answer

A)  20 percent
B)  40 percent
C)  50 percent
D)  70 percent
E)  80 percentF) D) and E)
G) A) and D)

Question 10

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Accepted Answer

A)  routine problem solving.
B)  limited problem solving.
C)  extended problem solving.
D)  problem recognition.
E)  integrated problem solving.F) All of the above
G) C) and E)

Question 11

There are five stages in the consumer purchase decision process. The fourth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  option testing
E)  problem recognitionF) A) and C)
G) All of the above

Question 12

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, C refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) A) and C)
G) C) and D)

Question 13

Involvement refers to

Accepted Answer

A)  the external influences that affect a consumer's purchase.
B)  the personal, social, and economic significance of the purchase to the consumer.
C)  the level of difficulty involved in making a purchase.
D)  the total number of people involved in the actual exchange process.
E)  the time, energy, and personal investment that will be required to use a product.F) B) and D)
G) B) and C)

Question 14

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

Accepted Answer

A)  Experiencers
B)  Thinkers
C)  Believers
D)  Strivers
E)  MakersF) A) and C)
G) A) and B)

Question 15

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values, beliefs, and attitudes play a ce...

Question 16

Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Accepted Answer

A)  VALS type
B)  aspiration group
C)  social class
D)  brand community
E)  market segmentF) A) and D)
G) B) and D)

Question 17

You have just purchased a Samsung Galaxy Tab 2 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV. This is most likely an example of

Accepted Answer

A)  indecisiveness.
B)  cognitive dissonance.
C)  postpurchase stress.
D)  market anxiety.
E)  extended problem solving.F) A) and E)
G) All of the above

Question 18

Food in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) A) and B)
G) A) and E)

Question 19

Popularity created by consumer word of mouth is called __________.

Accepted Answer

A)  hype
B)  buzz
C)  propaganda
D)  tweet
E)  spinF) B) and D)
G) A) and E)

Question 20

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  purchase decision
D)  evaluation
E)  information searchF) C) and D)
G) B) and D)

Exam 4: Understanding Consumer Behavior

Involvement refers to

Correct Answer
verified

The way people see themselves and the way they believe others see them is referred to as

Correct Answer
verified

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, E refers to

Correct Answer
verified

Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Correct Answer
verified

-In Figure 4-4 above, D represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Popularity created by consumer word of mouth is called __________.

Correct Answer
verified

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

Correct Answer
verified

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct Answer
verified

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"

Correct Answer
verified

Food in the Maslow hierarchy of needs is an example of a __________ need.

Correct Answer
verified

There are five stages in the consumer purchase decision process. The fourth stage is __________.

Correct Answer
verified

You have just purchased a Samsung Galaxy Tab 2 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV. This is most likely an example of

Correct Answer
verified

A consideration set refers to

Correct Answer
verified

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Correct Answer
verified

Which of the following statements is FALSE about attitudes?

Correct Answer
verified

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, C refers to

Correct Answer
verified

Explain how attitudes are shaped by our values and beliefs.

Correct Answer
verified
Values, beliefs, and attitudes play a ce...
View Answer

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Correct Answer
verified

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Involvement refers to

Correct AnswerverifiedShow Answer

The way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, E refers to

Correct AnswerverifiedShow Answer

Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the __________ given to supporters of the University of Florida's educational and athletic programs.

Correct AnswerverifiedShow Answer

-In Figure 4-4 above, D represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Popularity created by consumer word of mouth is called __________.

Correct AnswerverifiedShow Answer

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct AnswerverifiedShow Answer

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"

Correct AnswerverifiedShow Answer

Food in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The fourth stage is __________.

Correct AnswerverifiedShow Answer

You have just purchased a Samsung Galaxy Tab 2 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV. This is most likely an example of

Correct AnswerverifiedShow Answer

A consideration set refers to

Correct AnswerverifiedShow Answer

The long-running U.S. Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which Maslow hierarchy of needs level?

Correct AnswerverifiedShow Answer

Which of the following statements is FALSE about attitudes?

Correct AnswerverifiedShow Answer

-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, C refers to

Correct AnswerverifiedShow Answer

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues, beliefs, and attitudes play a ce...View AnswerShow Answer

BzzAgent researches a product or service before committing to a campaign and rejects about __________ of the companies that seek its service.

Correct AnswerverifiedShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation. She started looking for the gift last month and expects to spend another couple of weeks to find a gift her sister will use and like. Lexi is engaging in

Correct AnswerverifiedShow Answer

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Values, beliefs, and attitudes play a ce...
View Answer

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