Question 1

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Accepted Answer

A)  the increased sales of Cigar Aficionado magazine.
B)  First Lady Michelle Obama's Let's Move! initiative to eliminate childhood obesity.
C)  the opening of more Starbucks coffee boutiques in supermarkets.
D)  the upsizing of menu items at fast food restaurants.
E)  the introduction of tablet devices such as the iPad.F) A) and D)
G) B) and E)

Question 2

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and B)
G) C) and E)

Question 3

Self-regulation refers to

Accepted Answer

A)  governmental guidelines that suggests what is legal and ethical and what is not.
B)  a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.
C)  an alternative to government control where an industry attempts to police itself.
D)  voluntary compliance to governmental rules and regulations set for a specific industry.
E)  a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.F) B) and D)
G) A) and E)

Question 4

Baby boomers can be defined as the generation of children born __________.

Accepted Answer

A)  between 1918 and 1945
B)  between 1946 and 1964
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since 1995F) B) and D)
G) B) and C)

Question 5

__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

Accepted Answer

A)  Cross-market competition
B)  Limited competition
C)  Pure competition
D)  Monopolistic competition
E)  A monopolyF) All of the above
G) A) and B)

Question 6

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more ...

Question 7

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Accepted Answer

A)  Lanham Act
B)  Patent Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  The FTC ActF) A) and C)
G) C) and E)

Question 8

Consider the Coke-Pepsi photo above. Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15
B)  36
C)  52
D)  67
E)  89F) B) and D)
G) None of the above

Question 9

Environmental scanning refers to

Accepted Answer

A)  assessing any possible negative impact a firm's activities might have on the local ecology.
B)  continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C)  setting up a regular schedule to assess the performance of different divisions within a firm.
D)  initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E)  requiring all employees to spend time outside the office to avoid the "ivory tower" syndromeF) B) and D)
G) B) and E)

Question 10

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  goodwill marketing.
D)  public relations marketing.
E)  societal marketing.F) C) and D)
G) A) and D)

Question 11

An increasing percentage of turkeys are now being marketed as free range. Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more humane or avian lives - and as a result, to taste better than conventionally-raised turkeys. The USDA defines a free-range bird as one that has been allowed access to the out-of-doors. Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

To answer this question, students will need to consider the three concepts of social responsibility. If the turkey grower feels that its responsibility is to maximize profits for its owners and stockholders, then it is taking profit responsibility - this is one of the concepts of social responsibility. It is not acting socially responsible if it believes in stakeholder responsibility. Customers who actually desire a more humanely treated animal are being deceived. There is nothing to indicate that the grower is taking any societal responsibility.

Question 12

Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took advantage of a rival's naïveté. When a West Coast provider of catastrophic pet coverage preannounced the addition of a wellness component (Pet Assure's specialty)  in an interview with a tiny community newsweekly six months prior to launching it, Bloom was notified immediately through a web-based news monitoring service. This not only gave him time to add catastrophic benefits to one of his own wellness products, but also enabled him to get his offering to the market first. Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

Accepted Answer

A)  legitimate environmental scanning
B)  economic espionage
C)  kickbacks
D)  corporate piracy
E)  primary market researchF) A) and D)
G) B) and D) A

Question 13

The purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition and lower prices by limiting the granting of patents.
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.
C)  give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.
D)  guarantee the quality and safety of any product produced or distributed in the United States.
E)  level the playing field between inventors who work for large corporations and those who work on their own.F) A) and B)
G) B) and C)

Question 14

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory
B)  technological and competitive
C)  social and competitive
D)  social and economic
E)  regulatory and economicF) A) and B)
G) A) and C)

Question 15

There are many diet aids on the market. They promise immediate weight loss without exercise or a change in diet. Each is accompanied by a testimonial from a satisfied user. If you pay close attention, you will notice that each ad also contains the statement, "Results may vary." Most likely this statement is included to prevent the Federal Trade Commission (FTC)  from requiring the dietary aid distributor from having to

Accepted Answer

A)  engage in self-regulation.
B)  engage in comparative advertising.
C)  issue an advertising injunction.
D)  guarantee truth-in-advertising.
E)  run corrective advertising.F) A) and E)
G) D) and E)

Question 16

Generation X consumers are

Accepted Answer

A)  likely to rely on others.
B)  authoritative decision-makers.
C)  very prone to extravagance.
D)  generally supportive of racial and ethnic diversity.
E)  poorly educated.F) A) and B)
G) D) and E)

Question 17

Recently, Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

Accepted Answer

A)  cause marketing.
B)  profit responsibility.
C)  utilitarianism.
D)  moral idealism.
E)  social responsibility.F) C) and D)
G) A) and B)

Question 18

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.

Accepted Answer

A)  religious beliefs and practices
B)  corporate culture and expectations
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs. evilF) B) and E)
G) A) and D) B

Question 19

Buying a book at www.amazon.com to give as a birthday present is an example of a(n)  __________ transaction.

Accepted Answer

A)  i-market
B)  intranet
C)  electronic commerce
D)  extranet
E)  marketplaceF) B) and E)
G) A) and B)

Question 20

-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.

Accepted Answer

A)  Sherman Antitrust Act
B)  Patent Act
C)  Clayton Act
D)  Lanham Act
E)  The FTC ActF) A) and C)
G) A) and B)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Correct Answer
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A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Correct Answer
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Self-regulation refers to

Correct Answer
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Baby boomers can be defined as the generation of children born __________.

Correct Answer
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__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

Correct Answer
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Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct Answer
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The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct Answer
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Environmental scanning refers to

Correct Answer
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Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

Correct Answer
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A

The purpose of patent law is to

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Generation X consumers are

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Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.

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Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

Correct Answer
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-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.

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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

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A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

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Self-regulation refers to

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Baby boomers can be defined as the generation of children born __________.

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__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

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Give an example of how each of the five environmental forces can impact an organization's marketing environment.

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The __________ provides for registration of a company's trademark, such as the Nike swoosh.

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Environmental scanning refers to

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Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

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The purpose of patent law is to

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Generation X consumers are

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Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.

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Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

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-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.

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