Question 1

All of the following are typically addressed by an organization's code of ethics EXCEPT:

Accepted Answer

A)  the dress, sayings, and manner of work of employees.
B)  contributions to political parties and government officials.
C)  customer and supplier relationships.
D)  accurate recordkeeping.
E)  conflicts of interest.F) None of the above
G) B) and E)

Question 2

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) D) and E)
G) B) and E)

Question 3

Culture serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority.
B)  is determined by the largest generational group at a given point in time.
C)  becomes the basis of all legislation - federal, state, and local - in societies around the world.
D)  expresses the diverse backgrounds of a nation's subcultures.
E)  dictates what is morally right and just.F) C) and D)
G) B) and D)

Question 4

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of a(n)  __________ force.

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) B) and D)
G) B) and E)

Question 5

All of the following statements are true EXCEPT:

Accepted Answer

A)  LEED stands for Leadership in Energy and Environmental Design.
B)  today's college graduates now seek green jobs that involve some aspect of social responsibility.
C)  colleges of business have yet to establish sustainability course electives, case studies, or links to organizations that expose students to socially responsibility concepts and initiatives.
D)  many students want to be involved with organizations like Net Impact to use business to improve the world.
E)  millennials want to make a difference by making the world a better placeF) A) and C)
G) A) and B)

Question 6

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)  government regulation
B)  family influence
C)  lack of religious beliefs
D)  fear of disciplinary action
E)  perceived behavior of top managementF) B) and D)
G) A) and E)

Question 7

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Accepted Answer

A)  product group profiling
B)  demographics
C)  behavioral analysis
D)  psychographics
E)  statistical analysisF) D) and E)
G) None of the above

Question 8

The duty of a firm to maximize profits for its owners or stockholders is referred to as __________.

Accepted Answer

A)  social responsibility
B)  value consciousness
C)  benefit marketing
D)  profit responsibility
E)  stakeholder responsibilityF) B) and D)
G) D) and E)

Question 9

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS)  has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ___________ forces in the marketplace.

Accepted Answer

A)  economic
B)  competitive
C)  legal
D)  social
E)  technologicalF) A) and E)
G) C) and D)

Question 10

One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books. During 2011, the sale of e-books exceeded the sales of traditional printed paperback books for the first time. If the publisher had __________, it would have been more prepared for this shift in its marketing environment.

Accepted Answer

A)  optimized its distribution by eliminating local and chain store bookstores (like Borders)  that failed to meet their sales quotas
B)  noticed the change in the demographics of book readers in general
C)  noticed the behavioral changes in moviegoers, who now prefer to view 2D and 3D movies in IMAX theaters
D)  shifted funds from product development to advertising
E)  tracked, as part of its ongoing environmental scanning activities, the sales of e-books and e-book readers sold by othersF) A) and D)
G) A) and E)

Question 11

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

A)  profit responsibility.
B)  cause marketing.
C)  stakeholder responsibility.
D)  societal responsibility.
E)  mass marketing.F) B) and E)
G) A) and B)

Question 12

Figure 3-1
-Using Figure 3-1 above, identify and explain the five environmental forces (A, B, C, D, and E) that affect an organization.

Accepted Answer

Environmental trends typically arise fro...

Question 13

The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Accepted Answer

A)  pure competition
B)  singular competition
C)  an oligopoly
D)  monopolistic competition
E)  a monopolyF) A) and E)
G) A) and B)

Question 14

For millennials, environmental sustainability means __________.

Accepted Answer

A)  engaging in free market economics with fair but limited regulations to manage exchange relationships
B)  social responsibility, or having organizations being accountable to society for their actions
C)  exploiting a nation's natural resources for the betterment of its society
D)  seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching
E)  executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independentF) B) and D)
G) A) and D)

Question 15

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Fair Trade Act
B)  Clayton Act
C)  Lanham Act
D)  Robinson-Patman Act
E)  Unfair Practices ActF) A) and B)
G) A) and C)

Question 16

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Accepted Answer

A)  automobile prices
B)  fuel prices
C)  the number of people competing for jobs
D)  consumer confidence
E)  home valuesF) A) and E)
G) C) and D)

Question 17

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A)  significant trend analysis.
B)  organizational scanning.
C)  environmental scanning.
D)  a SWOT analysis.
E)  marketing intelligence.F) D) and E)
G) B) and D)

Question 18

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  customs
B)  morals
C)  norms
D)  culture
E)  ethicsF) A) and C)
G) A) and B)

Question 19

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A)  Environmental scanning changes the marketing environment.
B)  Environmental scanning identifies and interprets potential trends.
C)  Environmental scanning should be done at least every five years.
D)  Environmental scanning focuses primarily on ecological factors.
E)  There is too much information generated from environmental scanning to make it viable for small firms.F) C) and D)
G) D) and E)

Question 20

Michael Smolensky is CEO of Lifeway Foods, Inc., based in Skokie, IL. The company sells kefir, a cultured milk product popular in Smolensky's native Russia. Recently, Smolensky, who had developed his own secret recipe, got a call from his supplier, saying, "Michael, someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes, known only to Smolensky and the supplier. The rival had picked them out of Lifeway's refuse. This is an example of

Accepted Answer

A)  corporate intelligence.
B)  economic espionage.
C)  clandestine trade secrets.
D)  industrial sleuthing.
E)  competitive surveillancF) A) and B)
G) None of the above

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements regarding environmental scanning is the most accurate?

Correct Answer
verified

The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Correct Answer
verified

Figure 3-1 -Using Figure 3-1 above, identify and explain the five environmental forces (A, B, C, D, and E) that affect an organization.

Correct Answer
verified
Environmental trends typically arise fro...
View Answer

Which of the following is a major reason for the violation of ethics codes?

Correct Answer
verified

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Correct Answer
verified

Correct Answer
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Correct Answer
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The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Correct Answer
verified

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Correct Answer
verified

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct Answer
verified

The duty of a firm to maximize profits for its owners or stockholders is referred to as __________.

Correct Answer
verified

Culture serves as a socializing force that

Correct Answer
verified

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct Answer
verified

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct Answer
verified

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of a(n) __________ force.

Correct Answer
verified

All of the following are typically addressed by an organization's code of ethics EXCEPT:

Correct Answer
verified

All of the following statements are true EXCEPT:

Correct Answer
verified

For millennials, environmental sustainability means __________.

Correct Answer
verified

Correct Answer
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The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements regarding environmental scanning is the most accurate?

Correct AnswerverifiedShow Answer

The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Correct AnswerverifiedShow Answer

Figure 3-1 -Using Figure 3-1 above, identify and explain the five environmental forces (A, B, C, D, and E) that affect an organization.

Correct AnswerverifiedEnvironmental trends typically arise fro...View AnswerShow Answer

Which of the following is a major reason for the violation of ethics codes?

Correct AnswerverifiedShow Answer

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Correct AnswerverifiedShow Answer

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Correct AnswerverifiedShow Answer

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct AnswerverifiedShow Answer

The duty of a firm to maximize profits for its owners or stockholders is referred to as __________.

Correct AnswerverifiedShow Answer

Culture serves as a socializing force that

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct AnswerverifiedShow Answer

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of a(n) __________ force.

Correct AnswerverifiedShow Answer

All of the following are typically addressed by an organization's code of ethics EXCEPT:

Correct AnswerverifiedShow Answer

All of the following statements are true EXCEPT:

Correct AnswerverifiedShow Answer

For millennials, environmental sustainability means __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
Environmental trends typically arise fro...
View Answer

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