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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 111

Multiple Choice

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Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

A) recycle marketing.
B) cause marketing.
C) green marketing.
D) environmental marketing.
E) triple-top line marketing.

F) A) and E)
G) D) and E)

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Question 112

Multiple Choice

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Conducting business in a way that protects the natural environment while making economic progress is referred to as

A) green marketing.
B) sustainable development.
C) stakeholder responsibility.
D) the marketing concept.
E) environmental marketing.

F) A) and B)
G) None of the above

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Question 113

Multiple Choice

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The Sierra Club is the oldest continuously operating environmental organization. By 2001, its growth had plateaued. To rekindle interest in the organization, its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort, who are members of

The Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories. The keys to its success include knowing customers' changing tastes and providing something different than other retailers. In addition, because of the high value of the merchandise, The Lemon Tree's management is investing in the use of computerized inventory controls and sales order processing. The LEAST important environmental force to The Lemon Tree at this time is likely to be

The groups primarily served by a firm exhibiting stakeholder responsibility include

In 2012, the four major retailers of online music include the iTunes, Spotify, Amazon, and Google Music. In terms of the form of competition, this industry is an example of a(n) __________.

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as __________.

Identify and describe the two types of personal moral philosophy.

Explain the difference between societal culture and business culture.

Facebook has approximately what fraction of the world's population as customers?

Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund. Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.

An example of a dramatic __________ change is the increasing connectivity that links customers, machines, vehicles, appliances, and mobile devices to create the Internet of Things.

In a(n) __________ economy, the cost to produce and buy products and services escalates as prices increase.

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as __________.

The name given to the generational cohort who are described as self-reliant, supportive of racial and ethnic diversity, and better educated than previous generations is __________.

The Lanham Act (1946)

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

A code of ethics is a formal statement of ethical principles and